How popular isBirkenstock in search?
In August 2026, there were an estimated 56.4K branded searches for Birkenstock in New Zealand which is down 29.1% over the last 11 months. Birkenstock holds 47.4% estimated Share of Search among New Zealand sandal and jandal brands and is ranked 1st of 5 competitors for search popularity.
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Which sandal and jandal brands compete with Birkenstock?
Share of Search by month for Birkenstock, Crocs, Havaianas, Archies. The figures are in the table below the chart.
View monthly share of search table
| Month | Birkenstock | Crocs | Havaianas | Archies | Teva |
|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 39.9% | 6% | 1.3% | 1.6% |
| Nov 2025 | 54.2% | 36.3% | 5.8% | 2.5% | 1.3% |
| Dec 2025 | 54% | 34.1% | 7% | 3.4% | 1.4% |
| Jan 2026 | 53.4% | 35.9% | 6% | 2.9% | 1.8% |
| Feb 2026 | 51.2% | 38.7% | 5.7% | 2.3% | 2.1% |
| Mar 2026 | 50.4% | 41.1% | 5.1% | 1.9% | 1.5% |
| Apr 2026 | 48.5% | 43.1% | 5.1% | 1.7% | 1.5% |
| May 2026 | 50.4% | 41.2% | 5.3% | 1.5% | 1.6% |
| Jun 2026 | 50.6% | 40.3% | 5.7% | 1.5% | 1.9% |
| Jul 2026 | 47.7% | 42% | 6.1% | 2.3% | 1.9% |
| Aug 2026 | 47.4% | 41.7% | 6.8% | 2.7% | 1.4% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.4% | 56.4K | +18.3% | -0.3 points | |
| 2, held 2nd | 41.7% | 49.6K | +18.3% | -0.3 points | |
| 3, held 3rd | 6.8% | 8.1K | +33.7% | +0.7 points | |
| 4, held 4th | 2.7% | 3.2K | +39% | +0.4 points | |
| 5, held 5th | 1.4% | 1.7K | -11.5% | -0.5 points |
47.4%
held 1st · 56.4K estimated branded searches · +18.3% vs prior month · -0.3 points
2.
Crocs41.7%
held 2nd · 49.6K estimated branded searches · +18.3% vs prior month · -0.3 points
6.8%
held 3rd · 8.1K estimated branded searches · +33.7% vs prior month · +0.7 points
4.
Archies2.7%
held 4th · 3.2K estimated branded searches · +39% vs prior month · +0.4 points
5.
Teva1.4%
held 5th · 1.7K estimated branded searches · -11.5% vs prior month · -0.5 points
Compare search popularity between Birkenstock and its closest rivals
How has branded search demand for Birkenstock changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Birkenstock in New Zealand fell from 79.6K to 56.4K.
- Across the 11 months ending August 2026, Birkenstock’s estimated Share of Search among sandal and jandal brands in New Zealand decreased from 51.2% to 47.4%.
- Across the 11 months ending August 2026, Birkenstock’s estimated Share of Search among sandal and jandal brands in New Zealand peaked at 54.2% in November 2025 and was lowest at 47.4% in August 2026.
How did search popularity change for New Zealand sandal and jandal brands in August 2026?
5 changes
In August 2026, Havaianas gained estimated Share of Search among sandal and jandal brands in New Zealand, from 6.1% to 6.8%.
Estimated monthly branded searches for Archies in New Zealand rose 53.1% over 11 measured months, from 2.1K to 3.2K in August 2026.
Estimated monthly branded searches for Teva in New Zealand fell 32.4% over 11 measured months, from 2.5K to 1.7K in August 2026.
Estimated monthly branded searches for Birkenstock in New Zealand fell 29.1% over 11 measured months, from 79.6K to 56.4K in August 2026.
Estimated monthly branded searches for Crocs in New Zealand fell 19.9% over 11 measured months, from 61.9K to 49.6K in August 2026.
How is Birkenstock measured?
Brandwave collects information about searches that people make online using Birkenstock’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
23 branded search terms
- birkenstock
- birkenstock boston
- birkenstock boston clog
- birkenstock clogs
- birkenstock com
- birkenstock eva
- birkenstock flip flops
- birkenstock jandals
- birkenstock loafers
- birkenstock mayari
- birkenstock mocha
- birkenstock near me
- birkenstock nz
- birkenstock nz sale
- birkenstock online
- birkenstock sale
- birkenstock sandale
- birkenstock shoes
- birkenstock slides
- boston birkenstock nz
- ladies birkenstock sandals
- mens birkenstock
- milano birkenstock
Do you work for Birkenstock? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Birkenstock your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.