Brandwave

How popular isCrocs in search?

In August 2026, there were an estimated 49.6K branded searches for Crocs in New Zealand which is down 19.9% over the last 11 months. Crocs holds 41.7% estimated Share of Search among New Zealand sandal and jandal brands and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Birkenstock47.4%
  2. Crocs41.7%
  3. Havaianas6.8%
  4. Archies2.7%
  5. Teva1.4%
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Which sandal and jandal brands compete with Crocs?

Crocs against sandal and jandal brands in New Zealand, by month

Share of Search by month for Birkenstock, Crocs, Havaianas, Archies. The figures are in the table below the chart.

View monthly share of search table
MonthBirkenstockCrocsHavaianasArchiesTeva
Oct 202551.2%39.9%6%1.3%1.6%
Nov 202554.2%36.3%5.8%2.5%1.3%
Dec 202554%34.1%7%3.4%1.4%
Jan 202653.4%35.9%6%2.9%1.8%
Feb 202651.2%38.7%5.7%2.3%2.1%
Mar 202650.4%41.1%5.1%1.9%1.5%
Apr 202648.5%43.1%5.1%1.7%1.5%
May 202650.4%41.2%5.3%1.5%1.6%
Jun 202650.6%40.3%5.7%1.5%1.9%
Jul 202647.7%42%6.1%2.3%1.9%
Aug 202647.4%41.7%6.8%2.7%1.4%
Sep 2026—————

  1. 1.Birkenstock

    47.4%

    held 1st · 56.4K estimated branded searches · +18.3% vs prior month · -0.3 points

  2. 2.Crocs

    41.7%

    held 2nd · 49.6K estimated branded searches · +18.3% vs prior month · -0.3 points

  3. 3.Havaianas

    6.8%

    held 3rd · 8.1K estimated branded searches · +33.7% vs prior month · +0.7 points

  4. 4.Archies

    2.7%

    held 4th · 3.2K estimated branded searches · +39% vs prior month · +0.4 points

  5. 5.Teva

    1.4%

    held 5th · 1.7K estimated branded searches · -11.5% vs prior month · -0.5 points

Compare search popularity between Crocs and its closest rivals

How has branded search demand for Crocs changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Crocs in New Zealand fell from 61.9K to 49.6K.
  • Across the 11 months ending August 2026, Crocs’ estimated Share of Search among sandal and jandal brands in New Zealand increased from 39.9% to 41.7%.
  • Across the 11 months ending August 2026, Crocs’ estimated Share of Search among sandal and jandal brands in New Zealand peaked at 43.1% in April 2026 and was lowest at 34.1% in December 2025.

How did search popularity change for New Zealand sandal and jandal brands in August 2026?

  1. In August 2026, Havaianas gained estimated Share of Search among sandal and jandal brands in New Zealand, from 6.1% to 6.8%.

  2. Estimated monthly branded searches for Archies in New Zealand rose 53.1% over 11 measured months, from 2.1K to 3.2K in August 2026.

  3. Estimated monthly branded searches for Teva in New Zealand fell 32.4% over 11 measured months, from 2.5K to 1.7K in August 2026.

  4. Estimated monthly branded searches for Birkenstock in New Zealand fell 29.1% over 11 measured months, from 79.6K to 56.4K in August 2026.

  5. Estimated monthly branded searches for Crocs in New Zealand fell 19.9% over 11 measured months, from 61.9K to 49.6K in August 2026.

How is Crocs measured?

Brandwave collects information about searches that people make online using Crocs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

22 branded search terms

  • baby crocs
  • black crocs
  • childrens crocs
  • crocs
  • crocs clog
  • crocs co nz
  • crocs jandals
  • crocs near me
  • crocs nz
  • crocs nz sale
  • crocs online
  • crocs outlet
  • crocs sale
  • crocs sandals
  • crocs shoes
  • crocs slides
  • kids crocs
  • lynet mcqueen crocs
  • mens crocs
  • pink crocs
  • spiderman crocs
  • toddler crocs

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How the Brand Demand Index is measured

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