Crocs vs Havaianas:Which is more popular by branded search in New Zealand?
In August 2026, Crocs had more branded searches than Havaianas among sandal and jandal brands in New Zealand. Crocs was estimated to have 49.6K branded searches compared to Havaianas’ 8.1K, and held a 41.7% Share of Search versus Havaianas’ 6.8%.
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Which is more popular in search, Crocs or Havaianas?
Compare the jandal, slide and sandal brands New Zealanders wear all summer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crocs, Havaianas. The figures are in the table below the chart.
View monthly share of search table
| Month | Birkenstock | Crocs | Havaianas | Archies | Teva |
|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 39.9% | 6% | 1.3% | 1.6% |
| Nov 2025 | 54.2% | 36.3% | 5.8% | 2.5% | 1.3% |
| Dec 2025 | 54% | 34.1% | 7% | 3.4% | 1.4% |
| Jan 2026 | 53.4% | 35.9% | 6% | 2.9% | 1.8% |
| Feb 2026 | 51.2% | 38.7% | 5.7% | 2.3% | 2.1% |
| Mar 2026 | 50.4% | 41.1% | 5.1% | 1.9% | 1.5% |
| Apr 2026 | 48.5% | 43.1% | 5.1% | 1.7% | 1.5% |
| May 2026 | 50.4% | 41.2% | 5.3% | 1.5% | 1.6% |
| Jun 2026 | 50.6% | 40.3% | 5.7% | 1.5% | 1.9% |
| Jul 2026 | 47.7% | 42% | 6.1% | 2.3% | 1.9% |
| Aug 2026 | 47.4% | 41.7% | 6.8% | 2.7% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Crocs and Havaianas comparison changed over the last 12 months?
3 findings
- Crocs was ahead of Havaianas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Crocs’ estimated Share of Search among sandal and jandal brands in New Zealand moved from 39.9% to 41.7%, and its estimated monthly branded searches moved from 61.9K to 49.6K.
- Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among sandal and jandal brands in New Zealand moved from 6% to 6.8%, and its estimated monthly branded searches moved from 9.3K to 8.1K.
How did search popularity change for New Zealand sandal and jandal brands in August 2026?
2 changes
In August 2026, Havaianas gained estimated Share of Search among sandal and jandal brands in New Zealand, from 6.1% to 6.8%.
Estimated monthly branded searches for Crocs in New Zealand fell 19.9% over 11 measured months, from 61.9K to 49.6K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Crocs’ and Havaianas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Crocs
22 branded search terms
- baby crocs
- black crocs
- childrens crocs
- crocs
- crocs clog
- crocs co nz
- crocs jandals
- crocs near me
- crocs nz
- crocs nz sale
- crocs online
- crocs outlet
- crocs sale
- crocs sandals
- crocs shoes
- crocs slides
- kids crocs
- lynet mcqueen crocs
- mens crocs
- pink crocs
- spiderman crocs
- toddler crocs
Havaianas
23 branded search terms
- black havaianas
- brazilian havaianas
- brown havaianas
- flatform havaianas
- havaianas
- havaianas aus
- havaianas co nz
- havaianas flip flops
- havaianas footwear
- havaianas jandals
- havaianas near me
- havaianas nz
- havaianas online
- havaianas sale
- havaianas sandals
- havaianas shop near me
- havaianas sl
- havaianas slide
- havaianas warehouse
- havaianas wedge
- mens havaianas
- red havaianas
- white havaianas
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.