Brandwave

Sandal and jandal brands in New Zealand:Which brands are most popular in search?

In August 2026, Birkenstock was the most searched among sandal and jandal brands in New Zealand, with an estimated 56.4K branded searches and 47.4% estimated Share of Search within this set.

Share of Search, August 2026
  1. Birkenstock47.4%
  2. Crocs41.7%
  3. Havaianas6.8%
  4. Archies2.7%
  5. Teva1.4%

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Share of SearchLeaderboard

Compare the jandal, slide and sandal brands New Zealanders wear all summer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among sandal and jandal brands in New Zealand, by month

Share of Search by month for Birkenstock, Crocs, Havaianas, Archies. The figures are in the table below the chart.

View monthly share of search table
MonthBirkenstockCrocsHavaianasArchiesTeva
Oct 202551.2%39.9%6%1.3%1.6%
Nov 202554.2%36.3%5.8%2.5%1.3%
Dec 202554%34.1%7%3.4%1.4%
Jan 202653.4%35.9%6%2.9%1.8%
Feb 202651.2%38.7%5.7%2.3%2.1%
Mar 202650.4%41.1%5.1%1.9%1.5%
Apr 202648.5%43.1%5.1%1.7%1.5%
May 202650.4%41.2%5.3%1.5%1.6%
Jun 202650.6%40.3%5.7%1.5%1.9%
Jul 202647.7%42%6.1%2.3%1.9%
Aug 202647.4%41.7%6.8%2.7%1.4%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Birkenstock

    47.4%

    held 1st · 56.4K estimated branded searches · +18.3% vs prior month · -0.3 points

  2. 2.Crocs

    41.7%

    held 2nd · 49.6K estimated branded searches · +18.3% vs prior month · -0.3 points

  3. 3.Havaianas

    6.8%

    held 3rd · 8.1K estimated branded searches · +33.7% vs prior month · +0.7 points

  4. 4.Archies

    2.7%

    held 4th · 3.2K estimated branded searches · +39% vs prior month · +0.4 points

  5. 5.Teva

    1.4%

    held 5th · 1.7K estimated branded searches · -11.5% vs prior month · -0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among sandal and jandal brands in New Zealand?

In August 2026, Birkenstock was the most searched among sandal and jandal brands in New Zealand, with an estimated 56.4K branded searches and 47.4% estimated Share of Search within this set. Crocs is in 2nd place, 5.7 percentage points behind at 41.7% Share of Search.

New Zealand sandal and jandal brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Birkenstock51.2% → 47.4%54.2%Nov 202547.4%Aug 20261st
Crocs39.9% → 41.7%43.1%Apr 202634.1%Dec 20252nd
Havaianas6% → 6.8%7%Dec 20255.1%Mar 20263rd
Archies1.3% → 2.7%3.4%Dec 20251.3%Oct 20255th → 4th
Teva1.6% → 1.4%2.1%Feb 20261.3%Nov 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Birkenstock’s estimated Share of Search among sandal and jandal brands in New Zealand decreased from 51.2% to 47.4%.
  • Across the 11 months ending August 2026, Crocs’ estimated Share of Search among sandal and jandal brands in New Zealand increased from 39.9% to 41.7%.
  • Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among sandal and jandal brands in New Zealand increased from 6% to 6.8%.
  • Across the 11 months ending August 2026, Archies’ estimated Share of Search among sandal and jandal brands in New Zealand increased from 1.3% to 2.7%.
  • Across the 11 months ending August 2026, Birkenstock’s estimated Share of Search among sandal and jandal brands in New Zealand peaked at 54.2% in November 2025 and was lowest at 47.4% in August 2026.
  • Across the 11 months ending August 2026, Crocs’ estimated Share of Search among sandal and jandal brands in New Zealand peaked at 43.1% in April 2026 and was lowest at 34.1% in December 2025.
  • Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among sandal and jandal brands in New Zealand peaked at 7% in December 2025 and was lowest at 5.1% in March 2026.
  • Across the 11 months ending August 2026, Archies’ estimated Share of Search among sandal and jandal brands in New Zealand peaked at 3.4% in December 2025 and was lowest at 1.3% in October 2025.
  • Across the 11 months ending August 2026, Archies rose from 5th to 4th among sandal and jandal brands in New Zealand.
  • Across the 11 months ending August 2026, Teva fell from 4th to 5th among sandal and jandal brands in New Zealand.

How did search popularity change for New Zealand sandal and jandal brands in August 2026?

  1. In August 2026, Havaianas gained estimated Share of Search among sandal and jandal brands in New Zealand, from 6.1% to 6.8%.

  2. Estimated monthly branded searches for Archies in New Zealand rose 53.1% over 11 measured months, from 2.1K to 3.2K in August 2026.

  3. Estimated monthly branded searches for Teva in New Zealand fell 32.4% over 11 measured months, from 2.5K to 1.7K in August 2026.

  4. Estimated monthly branded searches for Birkenstock in New Zealand fell 29.1% over 11 measured months, from 79.6K to 56.4K in August 2026.

  5. Estimated monthly branded searches for Crocs in New Zealand fell 19.9% over 11 measured months, from 61.9K to 49.6K in August 2026.

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