Archies vs Crocs:Which is more popular by branded search in New Zealand?
In August 2026, Crocs had more branded searches than Archies among sandal and jandal brands in New Zealand. Crocs was estimated to have 49.6K branded searches compared to Archies’ 3.2K, and held a 41.7% Share of Search versus Archies’ 2.7%.
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Which is more popular in search, Archies or Crocs?
Compare the jandal, slide and sandal brands New Zealanders wear all summer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Crocs, Archies. The figures are in the table below the chart.
View monthly share of search table
| Month | Birkenstock | Crocs | Havaianas | Archies | Teva |
|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 39.9% | 6% | 1.3% | 1.6% |
| Nov 2025 | 54.2% | 36.3% | 5.8% | 2.5% | 1.3% |
| Dec 2025 | 54% | 34.1% | 7% | 3.4% | 1.4% |
| Jan 2026 | 53.4% | 35.9% | 6% | 2.9% | 1.8% |
| Feb 2026 | 51.2% | 38.7% | 5.7% | 2.3% | 2.1% |
| Mar 2026 | 50.4% | 41.1% | 5.1% | 1.9% | 1.5% |
| Apr 2026 | 48.5% | 43.1% | 5.1% | 1.7% | 1.5% |
| May 2026 | 50.4% | 41.2% | 5.3% | 1.5% | 1.6% |
| Jun 2026 | 50.6% | 40.3% | 5.7% | 1.5% | 1.9% |
| Jul 2026 | 47.7% | 42% | 6.1% | 2.3% | 1.9% |
| Aug 2026 | 47.4% | 41.7% | 6.8% | 2.7% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Archies and Crocs comparison changed over the last 12 months?
3 findings
- Crocs was ahead of Archies in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Archies’ estimated Share of Search among sandal and jandal brands in New Zealand moved from 1.3% to 2.7%, and its estimated monthly branded searches moved from 2.1K to 3.2K.
- Across the 11 months ending August 2026, Crocs’ estimated Share of Search among sandal and jandal brands in New Zealand moved from 39.9% to 41.7%, and its estimated monthly branded searches moved from 61.9K to 49.6K.
How did search popularity change for New Zealand sandal and jandal brands in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Archies’ and Crocs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Archies
5 branded search terms
- archies flip flops
- archies jandals
- archies sandals
- archies slides
- archies thongs
Crocs
22 branded search terms
- baby crocs
- black crocs
- childrens crocs
- crocs
- crocs clog
- crocs co nz
- crocs jandals
- crocs near me
- crocs nz
- crocs nz sale
- crocs online
- crocs outlet
- crocs sale
- crocs sandals
- crocs shoes
- crocs slides
- kids crocs
- lynet mcqueen crocs
- mens crocs
- pink crocs
- spiderman crocs
- toddler crocs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.