Brandwave

How popular isHavaianas in search?

In August 2026, there were an estimated 8.1K branded searches for Havaianas in New Zealand which is down 12.5% over the last 11 months. Havaianas holds 6.8% estimated Share of Search among New Zealand sandal and jandal brands and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Birkenstock47.4%
  2. Crocs41.7%
  3. Havaianas6.8%
  4. Archies2.7%
  5. Teva1.4%
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Which sandal and jandal brands compete with Havaianas?

Havaianas against sandal and jandal brands in New Zealand, by month

Share of Search by month for Birkenstock, Crocs, Havaianas, Archies. The figures are in the table below the chart.

View monthly share of search table
MonthBirkenstockCrocsHavaianasArchiesTeva
Oct 202551.2%39.9%6%1.3%1.6%
Nov 202554.2%36.3%5.8%2.5%1.3%
Dec 202554%34.1%7%3.4%1.4%
Jan 202653.4%35.9%6%2.9%1.8%
Feb 202651.2%38.7%5.7%2.3%2.1%
Mar 202650.4%41.1%5.1%1.9%1.5%
Apr 202648.5%43.1%5.1%1.7%1.5%
May 202650.4%41.2%5.3%1.5%1.6%
Jun 202650.6%40.3%5.7%1.5%1.9%
Jul 202647.7%42%6.1%2.3%1.9%
Aug 202647.4%41.7%6.8%2.7%1.4%
Sep 2026—————

  1. 1.Birkenstock

    47.4%

    held 1st · 56.4K estimated branded searches · +18.3% vs prior month · -0.3 points

  2. 2.Crocs

    41.7%

    held 2nd · 49.6K estimated branded searches · +18.3% vs prior month · -0.3 points

  3. 3.Havaianas

    6.8%

    held 3rd · 8.1K estimated branded searches · +33.7% vs prior month · +0.7 points

  4. 4.Archies

    2.7%

    held 4th · 3.2K estimated branded searches · +39% vs prior month · +0.4 points

  5. 5.Teva

    1.4%

    held 5th · 1.7K estimated branded searches · -11.5% vs prior month · -0.5 points

Compare search popularity between Havaianas and its closest rivals

How has branded search demand for Havaianas changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Havaianas in New Zealand fell from 9.3K to 8.1K.
  • Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among sandal and jandal brands in New Zealand increased from 6% to 6.8%.
  • Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among sandal and jandal brands in New Zealand peaked at 7% in December 2025 and was lowest at 5.1% in March 2026.

How did search popularity change for New Zealand sandal and jandal brands in August 2026?

  1. In August 2026, Havaianas gained estimated Share of Search among sandal and jandal brands in New Zealand, from 6.1% to 6.8%.

  2. Estimated monthly branded searches for Archies in New Zealand rose 53.1% over 11 measured months, from 2.1K to 3.2K in August 2026.

  3. Estimated monthly branded searches for Teva in New Zealand fell 32.4% over 11 measured months, from 2.5K to 1.7K in August 2026.

  4. Estimated monthly branded searches for Birkenstock in New Zealand fell 29.1% over 11 measured months, from 79.6K to 56.4K in August 2026.

  5. Estimated monthly branded searches for Crocs in New Zealand fell 19.9% over 11 measured months, from 61.9K to 49.6K in August 2026.

How is Havaianas measured?

Brandwave collects information about searches that people make online using Havaianas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • black havaianas
  • brazilian havaianas
  • brown havaianas
  • flatform havaianas
  • havaianas
  • havaianas aus
  • havaianas co nz
  • havaianas flip flops
  • havaianas footwear
  • havaianas jandals
  • havaianas near me
  • havaianas nz
  • havaianas online
  • havaianas sale
  • havaianas sandals
  • havaianas shop near me
  • havaianas sl
  • havaianas slide
  • havaianas warehouse
  • havaianas wedge
  • mens havaianas
  • red havaianas
  • white havaianas

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How the Brand Demand Index is measured

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