Birkenstock vs Havaianas:Which is more popular by branded search in New Zealand?
In August 2026, Birkenstock had more branded searches than Havaianas among sandal and jandal brands in New Zealand. Birkenstock was estimated to have 56.4K branded searches compared to Havaianas’ 8.1K, and held a 47.4% Share of Search versus Havaianas’ 6.8%.
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Which is more popular in search, Birkenstock or Havaianas?
Compare the jandal, slide and sandal brands New Zealanders wear all summer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Birkenstock, Havaianas. The figures are in the table below the chart.
View monthly share of search table
| Month | Birkenstock | Crocs | Havaianas | Archies | Teva |
|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 39.9% | 6% | 1.3% | 1.6% |
| Nov 2025 | 54.2% | 36.3% | 5.8% | 2.5% | 1.3% |
| Dec 2025 | 54% | 34.1% | 7% | 3.4% | 1.4% |
| Jan 2026 | 53.4% | 35.9% | 6% | 2.9% | 1.8% |
| Feb 2026 | 51.2% | 38.7% | 5.7% | 2.3% | 2.1% |
| Mar 2026 | 50.4% | 41.1% | 5.1% | 1.9% | 1.5% |
| Apr 2026 | 48.5% | 43.1% | 5.1% | 1.7% | 1.5% |
| May 2026 | 50.4% | 41.2% | 5.3% | 1.5% | 1.6% |
| Jun 2026 | 50.6% | 40.3% | 5.7% | 1.5% | 1.9% |
| Jul 2026 | 47.7% | 42% | 6.1% | 2.3% | 1.9% |
| Aug 2026 | 47.4% | 41.7% | 6.8% | 2.7% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Birkenstock and Havaianas comparison changed over the last 12 months?
3 findings
- Birkenstock was ahead of Havaianas in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Birkenstock’s estimated Share of Search among sandal and jandal brands in New Zealand moved from 51.2% to 47.4%, and its estimated monthly branded searches moved from 79.6K to 56.4K.
- Across the 11 months ending August 2026, Havaianas’ estimated Share of Search among sandal and jandal brands in New Zealand moved from 6% to 6.8%, and its estimated monthly branded searches moved from 9.3K to 8.1K.
How did search popularity change for New Zealand sandal and jandal brands in August 2026?
2 changes
In August 2026, Havaianas gained estimated Share of Search among sandal and jandal brands in New Zealand, from 6.1% to 6.8%.
Estimated monthly branded searches for Birkenstock in New Zealand fell 29.1% over 11 measured months, from 79.6K to 56.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Birkenstock’s and Havaianas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Birkenstock
23 branded search terms
- birkenstock
- birkenstock boston
- birkenstock boston clog
- birkenstock clogs
- birkenstock com
- birkenstock eva
- birkenstock flip flops
- birkenstock jandals
- birkenstock loafers
- birkenstock mayari
- birkenstock mocha
- birkenstock near me
- birkenstock nz
- birkenstock nz sale
- birkenstock online
- birkenstock sale
- birkenstock sandale
- birkenstock shoes
- birkenstock slides
- boston birkenstock nz
- ladies birkenstock sandals
- mens birkenstock
- milano birkenstock
Havaianas
23 branded search terms
- black havaianas
- brazilian havaianas
- brown havaianas
- flatform havaianas
- havaianas
- havaianas aus
- havaianas co nz
- havaianas flip flops
- havaianas footwear
- havaianas jandals
- havaianas near me
- havaianas nz
- havaianas online
- havaianas sale
- havaianas sandals
- havaianas shop near me
- havaianas sl
- havaianas slide
- havaianas warehouse
- havaianas wedge
- mens havaianas
- red havaianas
- white havaianas
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.