Brandwave

Archies vs Havaianas:Which is more popular?

In September 2026, Archies and Havaianas were level in searches among sandal and jandal brands in New Zealand, with an estimated 5.8K versus 5.9K branded searches, at 5.7% and 5.8% of the total. When we asked ChatGPT and Google AI Overviews about sandal and jandal brands, Havaianas appeared in three of the five answers and Archies in one. Havaianas was mentioned before Archies in two out of three answers that named either.

Among sandal and jandal brands in New Zealand in September 2026

Who do people search for more?

Havaianas and Archies are searched for about as often as each other.

Havaianas 5.9K searchesArchies 5.8K searches

Who does AI mention more?

Havaianas, mentioned in 3 of 5 answers, Archies in 1

Havaianas in 3 of 5Archies in 1 of 5

Who does AI recommend more?

Havaianas, named ahead of Archies in 2 of 3 answers

Havaianas first in 2Archies first in 1

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Top sandal and jandal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Havaianas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Archies was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Havaianas was listed before Archies in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Teva1st
  2. Birkenstock2nd
  3. Havaianas3rd
  4. Reef4th
  5. Archies5th
  6. Ecco6th
  7. Crocs7th
  8. KEEN8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birkenstock3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Havaianas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crocs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Archies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about sandal and jandal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Archies or Havaianas more popular in search?

This chart shows how often people search Google for Archies and Havaianas by name. Each line represents a brand's share of searches for all eight sandal and jandal brands we track, month by month, from searches in New Zealand.

Archies and Havaianas among sandal and jandal brands in New Zealand, by month

Share of searches by month for Havaianas, Archies. The figures are in the table below the chart.

View monthly share of searches table
MonthBirkenstockCrocsHavaianasArchiesEccoKEENTevaReef
Oct 202549%37.8%5.2%2.1%1.3%1.6%1.9%1%
Nov 202552.6%33.6%5.1%3.9%0.83%1.3%1.5%1.2%
Dec 202551.5%32.4%5.9%5.3%0.67%1.2%1.7%1.3%
Jan 202651.8%32.8%4.7%4.5%1.2%1.7%2%1.3%
Feb 202648.5%37.3%4.2%3.4%1.3%1.7%2.4%1.3%
Mar 202649%37.9%3.7%2.8%1.7%2.1%1.6%1.2%
Apr 202645.6%40.8%4.3%2.4%1.8%2.2%1.7%1%
May 202650.2%36.2%4.3%2.1%2.4%2.4%1.6%0.84%
Jun 202650%36.1%4.7%2.1%2.4%2.4%1.6%0.69%
Jul 202647.9%37.1%4.7%3.3%1.9%2.7%1.7%0.66%
Aug 202646.6%38.1%5.6%3.8%1.6%1.9%1.4%0.96%
Sep 202645.2%37.6%5.8%5.7%1.6%1.6%1.5%0.9%

How has the Archies and Havaianas comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sandal and jandal brands in September 2026?

2 changes
  1. In September 2026, Archies gained share of searches among sandal and jandal brands in New Zealand, from 3.8% to 5.7%.

  2. Havaianas’ share of searches among sandal and jandal brands in New Zealand has gained ground for 3 months in a row, from 4.7% to 5.8% in September 2026.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Archies’ and Havaianas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Archies

5 branded search terms

  • archies flip flops
  • archies jandals
  • archies sandals
  • archies slides
  • archies thongs

Havaianas

13 branded search terms

  • brazilian havaianas
  • flatform havaianas
  • havaianas
  • havaianas aus
  • havaianas flip flops
  • havaianas footwear
  • havaianas jandals
  • havaianas sale
  • havaianas sandals
  • havaianas sl
  • havaianas slide
  • havaianas warehouse
  • havaianas wedge

How the Brand Demand Index is measured

Other head-to-heads among sandal and jandal brands

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