Brandwave

Birkenstock vs Havaianas:Which is more popular?

In September 2026, Birkenstock had more branded searches than Havaianas among sandal and jandal brands in New Zealand. Birkenstock had about 45,700 branded searches, while Havaianas had 5,880. Birkenstock made up 45.2% of all sandal and jandal brand searches we track, and Havaianas accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about sandal and jandal brands, Birkenstock and Havaianas each appeared in three of the five answers. Birkenstock and Havaianas were each mentioned first in two of the four answers.

Among sandal and jandal brands in New Zealand in September 2026

Who do people search for more?

Birkenstock, about 8 searches for every 1 for Havaianas

Birkenstock 45.7K searchesHavaianas 5.9K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Birkenstock in 3 of 5Havaianas in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Birkenstock first in 2Havaianas first in 2

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Top sandal and jandal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Birkenstock was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Havaianas was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Birkenstock and Havaianas were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Teva1st
  2. Birkenstock2nd
  3. Havaianas3rd
  4. Reef4th
  5. Archies5th
  6. Ecco6th
  7. Crocs7th
  8. KEEN8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birkenstock3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Havaianas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crocs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Archies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about sandal and jandal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Birkenstock or Havaianas more popular in search?

This chart shows how often people search Google for Birkenstock and Havaianas by name. Each line represents a brand's share of searches for all eight sandal and jandal brands we track, month by month, from searches in New Zealand.

Birkenstock and Havaianas among sandal and jandal brands in New Zealand, by month

Share of searches by month for Birkenstock, Havaianas. The figures are in the table below the chart.

View monthly share of searches table
MonthBirkenstockCrocsHavaianasArchiesEccoKEENTevaReef
Oct 202549%37.8%5.2%2.1%1.3%1.6%1.9%1%
Nov 202552.6%33.6%5.1%3.9%0.83%1.3%1.5%1.2%
Dec 202551.5%32.4%5.9%5.3%0.67%1.2%1.7%1.3%
Jan 202651.8%32.8%4.7%4.5%1.2%1.7%2%1.3%
Feb 202648.5%37.3%4.2%3.4%1.3%1.7%2.4%1.3%
Mar 202649%37.9%3.7%2.8%1.7%2.1%1.6%1.2%
Apr 202645.6%40.8%4.3%2.4%1.8%2.2%1.7%1%
May 202650.2%36.2%4.3%2.1%2.4%2.4%1.6%0.84%
Jun 202650%36.1%4.7%2.1%2.4%2.4%1.6%0.69%
Jul 202647.9%37.1%4.7%3.3%1.9%2.7%1.7%0.66%
Aug 202646.6%38.1%5.6%3.8%1.6%1.9%1.4%0.96%
Sep 202645.2%37.6%5.8%5.7%1.6%1.6%1.5%0.9%

How has the Birkenstock and Havaianas comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sandal and jandal brands in September 2026?

2 changes

  1. In September 2026, Birkenstock lost share of searches among sandal and jandal brands in New Zealand, from 46.6% to 45.2%.

  2. Havaianas’ share of searches among sandal and jandal brands in New Zealand has gained ground for 3 months in a row, from 4.7% to 5.8% in September 2026.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Birkenstock’s and Havaianas’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Birkenstock

15 branded search terms

  • birkenstock
  • birkenstock boston
  • birkenstock boston clog
  • birkenstock clogs
  • birkenstock eva
  • birkenstock flip flops
  • birkenstock jandals
  • birkenstock loafers
  • birkenstock mayari
  • birkenstock mocha
  • birkenstock sale
  • birkenstock sandale
  • birkenstock shoes
  • birkenstock slides
  • milano birkenstock

Havaianas

13 branded search terms

  • brazilian havaianas
  • flatform havaianas
  • havaianas
  • havaianas aus
  • havaianas flip flops
  • havaianas footwear
  • havaianas jandals
  • havaianas sale
  • havaianas sandals
  • havaianas sl
  • havaianas slide
  • havaianas warehouse
  • havaianas wedge

How the Brand Demand Index is measured

Other head-to-heads among sandal and jandal brands

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