Flip flop brands in New Zealand:Which are most popular?
In September 2026, Birkenstock was the most searched flip flop brand in New Zealand, accounting for 52.7% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Archies showed up in every answer. Archies was recommended most often, coming first in all four responses that gave a list.
BirkenstockShare of searches 52.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
CrocsShare of searches 40.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
HavaianasShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
ReefShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
ArchiesShare of searches 0.13%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
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Top flip flop brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Archies appeared every time. Archies was recommended most often, coming first in all four answers that gave a list. Havaianas was second, and Reef was third. Crocs, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Archies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Havaianas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Reef3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Birkenstock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Teva1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Crocs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flip flop brands
5 answers
Asked ChatGPT
“Which flip flop brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best flip flop brands in New Zealand?”
Asked ChatGPT
“What's the best flip flop brand in New Zealand for everyday summer wear?”
Searched Google, AI Overview
“best flip flops”
Searched Google, AI Overview
“comfortable flip flops”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which flip flop brands do people search for most?
This chart shows how often people search Google for each flip flop brand by name. Each line represents a brand's share of searches for all six flip flop brands we track, month by month, from searches in New Zealand.
Share of searches by month for Birkenstock, Crocs, Havaianas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birkenstock | Crocs | Havaianas | Reef | Archies | Teva |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 39.6% | 4.6% | 1.1% | 0.06% | 0.06% |
| Nov 2025 | 58.6% | 35.5% | 4.5% | 1.4% | 0.05% | 0.04% |
| Dec 2025 | 58.5% | 34.6% | 5.3% | 1.5% | 0.06% | 0.04% |
| Jan 2026 | 59.3% | 34.8% | 4.3% | 1.5% | 0.07% | 0.03% |
| Feb 2026 | 54.9% | 39.6% | 3.9% | 1.4% | 0.04% | 0.1% |
| Mar 2026 | 55% | 40.3% | 3.2% | 1.4% | 0.03% | 0.07% |
| Apr 2026 | 51.7% | 43.6% | 3.4% | 1.2% | 0.08% | 0.05% |
| May 2026 | 57% | 38.3% | 3.7% | 0.97% | 0.03% | 0.05% |
| Jun 2026 | 56.9% | 37.6% | 4.5% | 0.79% | 0.05% | 0.09% |
| Jul 2026 | 55.9% | 38.6% | 4.5% | 0.78% | 0.08% | 0.08% |
| Aug 2026 | 53.5% | 39.8% | 5.5% | 1.1% | 0.06% | 0.06% |
| Sep 2026 | 52.7% | 40.4% | 5.7% | 1.1% | 0.13% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.7% | 45.4K | +17.9% | -0.8 points | |
| 2, held 2nd | 40.4% | 34.8K | +21.6% | +0.6 points | |
| 3, held 3rd | 5.7% | 4.9K | +24.1% | +0.2 points | |
| 4, held 4th | 1.1% | 910 | +13.8% | -0.1 points | |
| 5, held 5th | 0.13% | 110 | +175% | +0.1 points | |
| 6, held 6th | 0.03% | 30 | -25% | 0 points |
52.7%
Held 1st. 45.4K estimated branded searches, +17.9% vs prior month. Share -0.8 points.
2.
Crocs40.4%
Held 2nd. 34.8K estimated branded searches, +21.6% vs prior month. Share +0.6 points.
5.7%
Held 3rd. 4.9K estimated branded searches, +24.1% vs prior month. Share +0.2 points.
4.
Reef1.1%
Held 4th. 910 estimated branded searches, +13.8% vs prior month. Share -0.1 points.
5.
Archies0.13%
Held 5th. 110 estimated branded searches, +175% vs prior month. Share +0.1 points.
6.
Teva0.03%
Held 6th. 30 estimated branded searches, -25% vs prior month. Share 0 points.
Which brand is most popular in search among flip flop brands in New Zealand?
6 brands
In September 2026, Birkenstock was the most searched among flip flop brands in New Zealand, with an estimated 45.4K branded searches, 52.7% of all searches for the six we track. Crocs is in 2nd place, 12.2 percentage points behind at 40.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Birkenstock | 54.6% → 52.7% | 59.3%Jan 2026 | 51.7%Apr 2026 | 1st |
| Crocs | 39.6% → 40.4% | 43.6%Apr 2026 | 34.6%Dec 2025 | 2nd |
| Havaianas | 4.6% → 5.7% | 5.7%Sep 2026 | 3.2%Mar 2026 | 3rd |
| Reef | 1.1% | 1.5%Dec 2025 | 0.78%Jul 2026 | 4th |
| Archies | 0.06% → 0.13% | 0.13%Sep 2026 | 0.03%Mar 2026 | 5th |
| Teva | 0.06% → 0.03% | 0.1%Feb 2026 | 0.03%Jan 2026 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Birkenstock’s share of searches among flip flop brands in New Zealand decreased from 54.6% to 52.7%.
- Across the 12 months ending September 2026, Crocs’ share of searches among flip flop brands in New Zealand increased from 39.6% to 40.4%.
- Across the 12 months ending September 2026, Havaianas’ share of searches among flip flop brands in New Zealand increased from 4.6% to 5.7%.
- Across the 12 months ending September 2026, Birkenstock’s share of searches among flip flop brands in New Zealand peaked at 59.3% in January 2026 and was lowest at 51.7% in April 2026.
- Across the 12 months ending September 2026, Crocs’ share of searches among flip flop brands in New Zealand peaked at 43.6% in April 2026 and was lowest at 34.6% in December 2025.
- Across the 12 months ending September 2026, Havaianas’ share of searches among flip flop brands in New Zealand peaked at 5.7% in September 2026 and was lowest at 3.2% in March 2026.
- Across the 12 months ending September 2026, Reef, Archies and Teva held steady: their share of searches among flip flop brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand flip flop brands in September 2026?
5 changes
In September 2026, Crocs gained share of searches among flip flop brands in New Zealand, from 39.8% to 40.4%.
In September 2026, Birkenstock lost share of searches among flip flop brands in New Zealand, from 53.5% to 52.7%.
Estimated monthly branded searches for Archies in New Zealand rose 120% over 12 measured months, from 50 to 110 in September 2026.
Estimated monthly branded searches for Havaianas in New Zealand rose 21.3% over 12 measured months, from 4K to 4.9K in September 2026.
Estimated monthly branded searches for Teva in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
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