Brandwave

How popular isReef?

In September 2026, people searched for Reef by name about 910 times in New Zealand, a 7.1% decrease from the previous year. These searches made up 1.1% of all New Zealand flip flop brand searches, placing Reef fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about flip flop brands, Reef appeared in three of the five answers and was the third most recommended of the six.

Search and AI answers in September 2026

Reef is the fourth most searched of 6 competitors and the third most recommended in AI answers.

  1. BirkenstockShare of searches 52.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. CrocsShare of searches 40.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. HavaianasShare of searches 5.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. ReefShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. ArchiesShare of searches 0.13%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

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Top flip flop brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Reef was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Reef is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Archies1st
  2. Havaianas2nd
  3. Reef3rd
  4. Birkenstock4th
  5. Crocs–
  6. Teva–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Archies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Havaianas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Reef3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Birkenstock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Teva1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crocs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about flip flop brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which flip flop brands compete with Reef?

Reef against flip flop brands in New Zealand, by month

Share of searches by month for Birkenstock, Crocs, Havaianas, Reef. The figures are in the table below the chart.

View monthly share of searches table
MonthBirkenstockCrocsHavaianasReefArchiesTeva
Oct 202554.6%39.6%4.6%1.1%0.06%0.06%
Nov 202558.6%35.5%4.5%1.4%0.05%0.04%
Dec 202558.5%34.6%5.3%1.5%0.06%0.04%
Jan 202659.3%34.8%4.3%1.5%0.07%0.03%
Feb 202654.9%39.6%3.9%1.4%0.04%0.1%
Mar 202655%40.3%3.2%1.4%0.03%0.07%
Apr 202651.7%43.6%3.4%1.2%0.08%0.05%
May 202657%38.3%3.7%0.97%0.03%0.05%
Jun 202656.9%37.6%4.5%0.79%0.05%0.09%
Jul 202655.9%38.6%4.5%0.78%0.08%0.08%
Aug 202653.5%39.8%5.5%1.1%0.06%0.06%
Sep 202652.7%40.4%5.7%1.1%0.13%0.03%

  1. 1.Birkenstock

    52.7%

    Held 1st. 45.4K estimated branded searches, +17.9% vs prior month. Share -0.8 points.

  2. 2.Crocs

    40.4%

    Held 2nd. 34.8K estimated branded searches, +21.6% vs prior month. Share +0.6 points.

  3. 3.Havaianas

    5.7%

    Held 3rd. 4.9K estimated branded searches, +24.1% vs prior month. Share +0.2 points.

  4. 4.Reef

    1.1%

    Held 4th. 910 estimated branded searches, +13.8% vs prior month. Share -0.1 points.

  5. 5.Archies

    0.13%

    Held 5th. 110 estimated branded searches, +175% vs prior month. Share +0.1 points.

  6. 6.Teva

    0.03%

    Held 6th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare popularity between Reef and its closest rivals

Every comparison with Reef

7 comparisons

How has branded search demand for Reef changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Reef in New Zealand fell from 980 to 910.
  • Across the 12 months ending September 2026, Reef’s share of searches among flip flop brands in New Zealand held steady at 1.1%.

How did search popularity change for New Zealand flip flop brands in September 2026?

5 changes

  1. In September 2026, Crocs gained share of searches among flip flop brands in New Zealand, from 39.8% to 40.4%.

  2. In September 2026, Birkenstock lost share of searches among flip flop brands in New Zealand, from 53.5% to 52.7%.

  3. Estimated monthly branded searches for Archies in New Zealand rose 120% over 12 measured months, from 50 to 110 in September 2026.

  4. Estimated monthly branded searches for Havaianas in New Zealand rose 21.3% over 12 measured months, from 4K to 4.9K in September 2026.

  5. Estimated monthly branded searches for Teva in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are Reef’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Reef’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • reef jandals
  • reef sandals

Do you work for Reef? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Reef compete?

Reef is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sandal and jandal brands8th of 80.9%Show ranking
Flip flop brands4th of 61.1%Shown above
Creator with pink hair and a pink jacket

Is Reef your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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