Archies vs Reef:Which is more popular?
In September 2026, Reef had more branded searches than Archies among flip flop brands in New Zealand. Reef had about 910 branded searches, while Archies had 110. Reef made up 1.1% of all flip flop brand searches we track, and Archies accounted for 0.13%. When we asked ChatGPT and Google AI Overviews about flip flop brands, Archies appeared in all five answers and Reef in three. Archies was mentioned before Reef in every answer.
Who do people search for more?
Reef, about 8 searches for every 1 for Archies
Who does AI mention more?
Archies, mentioned in every answer we collected
Who does AI recommend more?
Archies, named ahead of Reef in every answer
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Top flip flop brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Archies appeared in all five answers. Reef was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Archies was listed before Reef in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Archies5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Havaianas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Reef3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Birkenstock1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Teva1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crocs0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about flip flop brands
5 answers
Asked ChatGPT
“Which flip flop brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best flip flop brands in New Zealand?”
Asked ChatGPT
“What's the best flip flop brand in New Zealand for everyday summer wear?”
Searched Google, AI Overview
“best flip flops”
Searched Google, AI Overview
“comfortable flip flops”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Archies or Reef more popular in search?
This chart shows how often people search Google for Archies and Reef by name. Each line represents a brand's share of searches for all six flip flop brands we track, month by month, from searches in New Zealand.
Share of searches by month for Reef, Archies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birkenstock | Crocs | Havaianas | Reef | Archies | Teva |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.6% | 39.6% | 4.6% | 1.1% | 0.06% | 0.06% |
| Nov 2025 | 58.6% | 35.5% | 4.5% | 1.4% | 0.05% | 0.04% |
| Dec 2025 | 58.5% | 34.6% | 5.3% | 1.5% | 0.06% | 0.04% |
| Jan 2026 | 59.3% | 34.8% | 4.3% | 1.5% | 0.07% | 0.03% |
| Feb 2026 | 54.9% | 39.6% | 3.9% | 1.4% | 0.04% | 0.1% |
| Mar 2026 | 55% | 40.3% | 3.2% | 1.4% | 0.03% | 0.07% |
| Apr 2026 | 51.7% | 43.6% | 3.4% | 1.2% | 0.08% | 0.05% |
| May 2026 | 57% | 38.3% | 3.7% | 0.97% | 0.03% | 0.05% |
| Jun 2026 | 56.9% | 37.6% | 4.5% | 0.79% | 0.05% | 0.09% |
| Jul 2026 | 55.9% | 38.6% | 4.5% | 0.78% | 0.08% | 0.08% |
| Aug 2026 | 53.5% | 39.8% | 5.5% | 1.1% | 0.06% | 0.06% |
| Sep 2026 | 52.7% | 40.4% | 5.7% | 1.1% | 0.13% | 0.03% |
How has the Archies and Reef comparison changed over the last 12 months?
3 findings
- Reef was ahead of Archies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Archies’ share of searches among flip flop brands in New Zealand moved from 0.06% to 0.13%, and its estimated monthly branded searches moved from 50 to 110.
- Across the 12 months ending September 2026, Reef’s share of searches among flip flop brands in New Zealand held steady at 1.1%, and its estimated monthly branded searches moved from 980 to 910.
How did search popularity change for New Zealand flip flop brands in September 2026?
1 change
Estimated monthly branded searches for Archies in New Zealand rose 120% over 12 measured months, from 50 to 110 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Archies’ and Reef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among flip flop brands
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