Brandwave

Reef vs Teva:Which is more popular?

In September 2026, Teva had more branded searches than Reef among sandal and jandal brands in New Zealand. Teva had about 1,520 branded searches, while Reef had 910. Teva made up 1.5% of all sandal and jandal brand searches we track, and Reef accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about sandal and jandal brands, Teva appeared in four of the five answers and Reef in two. Reef and Teva were each mentioned first in two of the four answers.

Among sandal and jandal brands in New Zealand in September 2026

Who do people search for more?

Teva, about 67% more searches than Reef

Teva 1.5K searchesReef 910 searches

Who does AI mention more?

Teva, mentioned in 4 of 5 answers, Reef in 2

Teva in 4 of 5Reef in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Reef first in 2Teva first in 2

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Top sandal and jandal brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Teva was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Reef was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Reef and Teva were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Teva1st
  2. Birkenstock2nd
  3. Havaianas3rd
  4. Reef4th
  5. Archies5th
  6. Ecco6th
  7. Crocs7th
  8. KEEN8th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Birkenstock3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Havaianas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Crocs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ecco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Reef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Archies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about sandal and jandal brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Reef or Teva more popular in search?

This chart shows how often people search Google for Reef and Teva by name. Each line represents a brand's share of searches for all eight sandal and jandal brands we track, month by month, from searches in New Zealand.

Reef and Teva among sandal and jandal brands in New Zealand, by month

Share of searches by month for Teva, Reef. The figures are in the table below the chart.

View monthly share of searches table
MonthBirkenstockCrocsHavaianasArchiesEccoKEENTevaReef
Oct 202549%37.8%5.2%2.1%1.3%1.6%1.9%1%
Nov 202552.6%33.6%5.1%3.9%0.83%1.3%1.5%1.2%
Dec 202551.5%32.4%5.9%5.3%0.67%1.2%1.7%1.3%
Jan 202651.8%32.8%4.7%4.5%1.2%1.7%2%1.3%
Feb 202648.5%37.3%4.2%3.4%1.3%1.7%2.4%1.3%
Mar 202649%37.9%3.7%2.8%1.7%2.1%1.6%1.2%
Apr 202645.6%40.8%4.3%2.4%1.8%2.2%1.7%1%
May 202650.2%36.2%4.3%2.1%2.4%2.4%1.6%0.84%
Jun 202650%36.1%4.7%2.1%2.4%2.4%1.6%0.69%
Jul 202647.9%37.1%4.7%3.3%1.9%2.7%1.7%0.66%
Aug 202646.6%38.1%5.6%3.8%1.6%1.9%1.4%0.96%
Sep 202645.2%37.6%5.8%5.7%1.6%1.6%1.5%0.9%

How has the Reef and Teva comparison changed over the last 12 months?

3 findings
  • Teva was ahead of Reef in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Reef’s share of searches among sandal and jandal brands in New Zealand moved from 1% to 0.9%, and its estimated monthly branded searches moved from 980 to 910.
  • Across the 12 months ending September 2026, Teva’s share of searches among sandal and jandal brands in New Zealand moved from 1.9% to 1.5%, and its estimated monthly branded searches moved from 1.8K to 1.5K.

How did search popularity change for New Zealand sandal and jandal brands in September 2026?

1 change
  1. Estimated monthly branded searches for Teva in New Zealand fell 17.4% over 12 measured months, from 1.8K to 1.5K in September 2026.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Reef’s and Teva’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Reef

2 branded search terms

  • reef jandals
  • reef sandals

Teva

9 branded search terms

  • platform teva sandals
  • teva flip flops
  • teva hiking sandals
  • teva hurricane sandals
  • teva jandals
  • teva sandals
  • teva slides
  • teva tirra sandals
  • teva walking sandals

How the Brand Demand Index is measured

Other head-to-heads among sandal and jandal brands

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