Archies vs Reef:Which is more popular?
In September 2026, Archies had more branded searches than Reef among sandal and jandal brands in New Zealand. Archies had about 5,810 branded searches, while Reef had 910. Archies made up 5.7% of all sandal and jandal brand searches we track, and Reef accounted for 0.9%. When we asked ChatGPT and Google AI Overviews about sandal and jandal brands, Reef appeared in two of the five answers and Archies in one. Archies and Reef were each mentioned first in one of the two answers that named either.
Who do people search for more?
Archies, about 6 searches for every 1 for Reef
Who does AI mention more?
Reef, mentioned in 2 of 5 answers, Archies in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top sandal and jandal brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Reef was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Archies was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Archies and Reef were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Teva4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Birkenstock3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Havaianas3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Crocs2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ecco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
KEEN2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Reef2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Archies1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about sandal and jandal brands
5 answers
Asked ChatGPT
“Which sandal brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best sandal and jandal brands in New Zealand?”
Asked ChatGPT
“What's the best sandal brand in New Zealand for summer wear?”
Searched Google, AI Overview
“best jandals nz”
Searched Google, AI Overview
“summer sandals nz”
- 1Teva
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Archies or Reef more popular in search?
This chart shows how often people search Google for Archies and Reef by name. Each line represents a brand's share of searches for all eight sandal and jandal brands we track, month by month, from searches in New Zealand.
Share of searches by month for Archies, Reef. The figures are in the table below the chart.
View monthly share of searches table
| Month | Birkenstock | Crocs | Havaianas | Archies | Ecco | KEEN | Teva | Reef |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 37.8% | 5.2% | 2.1% | 1.3% | 1.6% | 1.9% | 1% |
| Nov 2025 | 52.6% | 33.6% | 5.1% | 3.9% | 0.83% | 1.3% | 1.5% | 1.2% |
| Dec 2025 | 51.5% | 32.4% | 5.9% | 5.3% | 0.67% | 1.2% | 1.7% | 1.3% |
| Jan 2026 | 51.8% | 32.8% | 4.7% | 4.5% | 1.2% | 1.7% | 2% | 1.3% |
| Feb 2026 | 48.5% | 37.3% | 4.2% | 3.4% | 1.3% | 1.7% | 2.4% | 1.3% |
| Mar 2026 | 49% | 37.9% | 3.7% | 2.8% | 1.7% | 2.1% | 1.6% | 1.2% |
| Apr 2026 | 45.6% | 40.8% | 4.3% | 2.4% | 1.8% | 2.2% | 1.7% | 1% |
| May 2026 | 50.2% | 36.2% | 4.3% | 2.1% | 2.4% | 2.4% | 1.6% | 0.84% |
| Jun 2026 | 50% | 36.1% | 4.7% | 2.1% | 2.4% | 2.4% | 1.6% | 0.69% |
| Jul 2026 | 47.9% | 37.1% | 4.7% | 3.3% | 1.9% | 2.7% | 1.7% | 0.66% |
| Aug 2026 | 46.6% | 38.1% | 5.6% | 3.8% | 1.6% | 1.9% | 1.4% | 0.96% |
| Sep 2026 | 45.2% | 37.6% | 5.8% | 5.7% | 1.6% | 1.6% | 1.5% | 0.9% |
How has the Archies and Reef comparison changed over the last 12 months?
3 findings
- Archies was ahead of Reef in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Archies’ share of searches among sandal and jandal brands in New Zealand moved from 2.1% to 5.7%, and its estimated monthly branded searches moved from 2.1K to 5.8K.
- Across the 12 months ending September 2026, Reef’s share of searches among sandal and jandal brands in New Zealand moved from 1% to 0.9%, and its estimated monthly branded searches moved from 980 to 910.
How did search popularity change for New Zealand sandal and jandal brands in September 2026?
1 change
In September 2026, Archies gained share of searches among sandal and jandal brands in New Zealand, from 3.8% to 5.7%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Archies’ and Reef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among sandal and jandal brands
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