Brandwave

Ecco vs New Balance:Which is more popular?

In September 2026, New Balance had more branded searches than Ecco among casual shoes brands in New Zealand. New Balance had about 65,700 branded searches, while Ecco had 1,860. New Balance made up 21.5% of all casual shoes brand searches we track, and Ecco accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about casual shoes brands, New Balance appeared in all five answers and Ecco in three. New Balance was mentioned before Ecco in four out of five answers.

Among casual shoes brands in New Zealand in September 2026

Who do people search for more?

New Balance, about 35 searches for every 1 for Ecco

New Balance 65.7K searchesEcco 1.9K searches

Who does AI mention more?

New Balance, mentioned in every answer we collected

New Balance in 5 of 5Ecco in 3 of 5

Who does AI recommend more?

New Balance, named ahead of Ecco in 4 of 5 answers

New Balance first in 4Ecco first in 1

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Top casual shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, New Balance appeared in all five answers. Ecco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. New Balance was listed before Ecco in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Skechers1st
  2. New Balance2nd
  3. ASICS3rd
  4. Ecco4th
  5. Adidas5th
  6. Nike–
  7. Puma–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skechers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Adidas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about casual shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Ecco or New Balance more popular in search?

This chart shows how often people search Google for Ecco and New Balance by name. Each line represents a brand's share of searches for all seven casual shoes brands we track, month by month, from searches in New Zealand.

Ecco and New Balance among casual shoes brands in New Zealand, by month

Share of searches by month for New Balance, Ecco. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalanceASICSPumaSkechersEcco
Oct 202527.1%22.1%19.9%12.6%8.2%9.5%0.59%
Nov 202528.3%22.7%18.8%11.8%7.4%10.5%0.54%
Dec 202530.6%20.7%18.8%10.7%9.4%9.4%0.46%
Jan 202628.9%19.1%19.5%15.1%7.8%9.1%0.53%
Feb 202626.8%20.7%19.3%16.6%7.4%8.7%0.49%
Mar 202626.6%22.6%18.9%14.3%8.2%8.9%0.54%
Apr 202625.4%21.9%20.5%14.4%8.3%9%0.54%
May 202624.2%22.8%22.9%13.6%7.5%8.3%0.59%
Jun 202623.4%21.3%22.9%12.8%11.2%7.8%0.56%
Jul 202624.5%22.7%20.2%14.5%10.6%7%0.48%
Aug 202625.3%21.6%20.8%14.4%9.2%8.2%0.49%
Sep 202623.8%21.9%21.5%14.5%9.3%8.5%0.61%

How has the Ecco and New Balance comparison changed over the last 12 months?

3 findings
  • New Balance was ahead of Ecco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Ecco’s share of searches among casual shoes brands in New Zealand moved from 0.59% to 0.61%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
  • Across the 12 months ending September 2026, New Balance’s share of searches among casual shoes brands in New Zealand moved from 19.9% to 21.5%, and its estimated monthly branded searches moved from 54.5K to 65.7K.

How did search popularity change for New Zealand casual shoes brands in September 2026?

2 changes

  1. In September 2026, New Balance gained share of searches among casual shoes brands in New Zealand, from 20.8% to 21.5%.

  2. Estimated monthly branded searches for Ecco in New Zealand rose 14.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

How are branded searches counted?

13 search terms

Brandwave collects information about searches that people make online using Ecco’s and New Balance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Ecco

2 branded search terms

  • ecco golf shoes
  • ecco shoes

New Balance

11 branded search terms

  • new balance
  • new balance 1080
  • new balance 2002r
  • new balance 530
  • new balance 550
  • new balance 574
  • new balance 740
  • new balance 9060
  • new balance outlets
  • newbalance
  • newbalance 327

How the Brand Demand Index is measured

Other head-to-heads among casual shoes brands

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