ASICS vs Nike:Which is more popular?
In September 2026, Nike had more branded searches than ASICS among casual shoes brands in New Zealand. Nike had about 72,700 branded searches, while ASICS had 44,400. Nike made up 23.8% of all casual shoes brand searches we track, and ASICS accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about casual shoes brands, ASICS appeared in four of the five answers and Nike in none.
Who do people search for more?
Nike, about 64% more searches than ASICS
Follow ASICS vs Nike and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top casual shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ASICS was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nike did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skechers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Adidas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about casual shoes brands
5 answers
Asked ChatGPT
“Which casual shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best casual shoes brands in New Zealand?”
Asked ChatGPT
“What's the best casual shoes brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“casual shoes nz”
Searched Google, AI Overview
“walking shoes for women”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is ASICS or Nike more popular in search?
This chart shows how often people search Google for ASICS and Nike by name. Each line represents a brand's share of searches for all seven casual shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, ASICS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | ASICS | Puma | Skechers | Ecco |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.1% | 22.1% | 19.9% | 12.6% | 8.2% | 9.5% | 0.59% |
| Nov 2025 | 28.3% | 22.7% | 18.8% | 11.8% | 7.4% | 10.5% | 0.54% |
| Dec 2025 | 30.6% | 20.7% | 18.8% | 10.7% | 9.4% | 9.4% | 0.46% |
| Jan 2026 | 28.9% | 19.1% | 19.5% | 15.1% | 7.8% | 9.1% | 0.53% |
| Feb 2026 | 26.8% | 20.7% | 19.3% | 16.6% | 7.4% | 8.7% | 0.49% |
| Mar 2026 | 26.6% | 22.6% | 18.9% | 14.3% | 8.2% | 8.9% | 0.54% |
| Apr 2026 | 25.4% | 21.9% | 20.5% | 14.4% | 8.3% | 9% | 0.54% |
| May 2026 | 24.2% | 22.8% | 22.9% | 13.6% | 7.5% | 8.3% | 0.59% |
| Jun 2026 | 23.4% | 21.3% | 22.9% | 12.8% | 11.2% | 7.8% | 0.56% |
| Jul 2026 | 24.5% | 22.7% | 20.2% | 14.5% | 10.6% | 7% | 0.48% |
| Aug 2026 | 25.3% | 21.6% | 20.8% | 14.4% | 9.2% | 8.2% | 0.49% |
| Sep 2026 | 23.8% | 21.9% | 21.5% | 14.5% | 9.3% | 8.5% | 0.61% |
How has the ASICS and Nike comparison changed over the last 12 months?
3 findings
- Nike was ahead of ASICS in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ASICS’s share of searches among casual shoes brands in New Zealand moved from 12.6% to 14.5%, and its estimated monthly branded searches moved from 34.6K to 44.4K.
- Across the 12 months ending September 2026, Nike’s share of searches among casual shoes brands in New Zealand moved from 27.1% to 23.8%, and its estimated monthly branded searches moved from 74.1K to 72.7K.
How did search popularity change for New Zealand casual shoes brands in September 2026?
2 changes
In September 2026, Nike lost share of searches among casual shoes brands in New Zealand, from 25.3% to 23.8%.
Estimated monthly branded searches for ASICS in New Zealand rose 28.3% over 12 measured months, from 34.6K to 44.4K in September 2026.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using ASICS’s and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among casual shoes brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.