Adidas vs Ecco:Which is more popular?
In September 2026, Adidas had more branded searches than Ecco among casual shoes brands in New Zealand. Adidas had about 67,000 branded searches, while Ecco had 1,860. Adidas made up 21.9% of all casual shoes brand searches we track, and Ecco accounted for 0.61%. When we asked ChatGPT and Google AI Overviews about casual shoes brands, Ecco appeared in three of the five answers and Adidas in two. Ecco was mentioned before Adidas in three out of four answers that named either.
Who do people search for more?
Adidas, about 36 searches for every 1 for Ecco
Who does AI mention more?
Ecco, mentioned in 3 of 5 answers, Adidas in 2
Who does AI recommend more?
Ecco, named ahead of Adidas in 3 of 4 answers
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Top casual shoes brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Ecco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Adidas was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Ecco was listed before Adidas in three out of four answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skechers5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ASICS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Ecco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Adidas2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nike0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about casual shoes brands
5 answers
Asked ChatGPT
“Which casual shoes brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best casual shoes brands in New Zealand?”
Asked ChatGPT
“What's the best casual shoes brand in New Zealand for everyday wear?”
Searched Google, AI Overview
“casual shoes nz”
Searched Google, AI Overview
“walking shoes for women”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Adidas or Ecco more popular in search?
This chart shows how often people search Google for Adidas and Ecco by name. Each line represents a brand's share of searches for all seven casual shoes brands we track, month by month, from searches in New Zealand.
Share of searches by month for Adidas, Ecco. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | ASICS | Puma | Skechers | Ecco |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.1% | 22.1% | 19.9% | 12.6% | 8.2% | 9.5% | 0.59% |
| Nov 2025 | 28.3% | 22.7% | 18.8% | 11.8% | 7.4% | 10.5% | 0.54% |
| Dec 2025 | 30.6% | 20.7% | 18.8% | 10.7% | 9.4% | 9.4% | 0.46% |
| Jan 2026 | 28.9% | 19.1% | 19.5% | 15.1% | 7.8% | 9.1% | 0.53% |
| Feb 2026 | 26.8% | 20.7% | 19.3% | 16.6% | 7.4% | 8.7% | 0.49% |
| Mar 2026 | 26.6% | 22.6% | 18.9% | 14.3% | 8.2% | 8.9% | 0.54% |
| Apr 2026 | 25.4% | 21.9% | 20.5% | 14.4% | 8.3% | 9% | 0.54% |
| May 2026 | 24.2% | 22.8% | 22.9% | 13.6% | 7.5% | 8.3% | 0.59% |
| Jun 2026 | 23.4% | 21.3% | 22.9% | 12.8% | 11.2% | 7.8% | 0.56% |
| Jul 2026 | 24.5% | 22.7% | 20.2% | 14.5% | 10.6% | 7% | 0.48% |
| Aug 2026 | 25.3% | 21.6% | 20.8% | 14.4% | 9.2% | 8.2% | 0.49% |
| Sep 2026 | 23.8% | 21.9% | 21.5% | 14.5% | 9.3% | 8.5% | 0.61% |
How has the Adidas and Ecco comparison changed over the last 12 months?
3 findings
- Adidas was ahead of Ecco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among casual shoes brands in New Zealand moved from 22.1% to 21.9%, and its estimated monthly branded searches moved from 60.5K to 67K.
- Across the 12 months ending September 2026, Ecco’s share of searches among casual shoes brands in New Zealand moved from 0.59% to 0.61%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for New Zealand casual shoes brands in September 2026?
2 changes
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Adidas’ and Ecco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among casual shoes brands
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