Golf shoe brands in New Zealand:Which are most popular?
In September 2026, Nike was the most searched golf shoe brand in New Zealand, accounting for 43.2% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Adidas, Ecco and FootJoy showed up in every answer. FootJoy was recommended most often, coming first in every response.
NikeShare of searches 43.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
AdidasShare of searches 39.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
SkechersShare of searches 15.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
EccoShare of searches 1.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
FootJoyShare of searches 0.46%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
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Top golf shoe brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Adidas, Ecco and FootJoy appeared every time. FootJoy was recommended most often, coming first in every answer. Ecco was second, and Adidas was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about golf shoe brands
3 answers
Asked ChatGPT
“Which golf shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best golf shoe brands in New Zealand?”
Asked ChatGPT
“What's the best golf shoe brand in New Zealand for wet fairways?”
Searched Google, AI Overview
“golf shoes nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“spikeless golf shoes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which golf shoe brands do people search for most?
This chart shows how often people search Google for each golf shoe brand by name. Each line represents a brand's share of searches for all five golf shoe brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Adidas, Skechers. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Skechers | Ecco | FootJoy |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 37.1% | 15.9% | 0.99% | 0.5% |
| Nov 2025 | 45.4% | 36.4% | 16.9% | 0.87% | 0.42% |
| Dec 2025 | 49.9% | 33.7% | 15.3% | 0.74% | 0.42% |
| Jan 2026 | 49.9% | 32.9% | 15.7% | 0.92% | 0.52% |
| Feb 2026 | 47.1% | 36.3% | 15.3% | 0.87% | 0.55% |
| Mar 2026 | 45% | 38.3% | 15% | 0.91% | 0.7% |
| Apr 2026 | 44.3% | 38.2% | 15.7% | 0.95% | 0.74% |
| May 2026 | 43.1% | 40.6% | 14.8% | 1% | 0.5% |
| Jun 2026 | 43.9% | 40% | 14.6% | 1.1% | 0.46% |
| Jul 2026 | 44.6% | 41.2% | 12.8% | 0.88% | 0.46% |
| Aug 2026 | 45.3% | 38.7% | 14.7% | 0.88% | 0.47% |
| Sep 2026 | 43.2% | 39.8% | 15.4% | 1.1% | 0.46% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.2% | 72.7K | -9.9% | -2.1 points | |
| 2, held 2nd | 39.8% | 67K | -2.8% | +1.1 points | |
| 3, held 3rd | 15.4% | 25.9K | -1.1% | +0.7 points | |
| 4, held 4th | 1.1% | 1.9K | +19.2% | +0.2 points | |
| 5, held 5th | 0.46% | 770 | -7.2% | 0 points |
1.
Nike43.2%
Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -2.1 points.
2.
Adidas39.8%
Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +1.1 points.
3.
Skechers15.4%
Held 3rd. 25.9K estimated branded searches, -1.1% vs prior month. Share +0.7 points.
4.
Ecco1.1%
Held 4th. 1.9K estimated branded searches, +19.2% vs prior month. Share +0.2 points.
5.
FootJoy0.46%
Held 5th. 770 estimated branded searches, -7.2% vs prior month. Share 0 points.
Which brand is most popular in search among golf shoe brands in New Zealand?
5 brands
In September 2026, Nike was the most searched among golf shoe brands in New Zealand, with an estimated 72.7K branded searches, 43.2% of all searches for the five we track. Adidas is in 2nd place, 3.4 percentage points behind at 39.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Nike | 45.5% → 43.2% | 49.9%Jan 2026 | 43.1%May 2026 | 1st |
| Adidas | 37.1% → 39.8% | 41.2%Jul 2026 | 32.9%Jan 2026 | 2nd |
| Skechers | 15.9% → 15.4% | 16.9%Nov 2025 | 12.8%Jul 2026 | 3rd |
| Ecco | 0.99% → 1.1% | 1.1%Sep 2026 | 0.74%Dec 2025 | 4th |
| FootJoy | 0.5% → 0.46% | 0.74%Apr 2026 | 0.42%Nov 2025 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Nike’s share of searches among golf shoe brands in New Zealand decreased from 45.5% to 43.2%.
- Across the 12 months ending September 2026, Adidas’ share of searches among golf shoe brands in New Zealand increased from 37.1% to 39.8%.
- Across the 12 months ending September 2026, Skechers’ share of searches among golf shoe brands in New Zealand decreased from 15.9% to 15.4%.
- Across the 12 months ending September 2026, Nike’s share of searches among golf shoe brands in New Zealand peaked at 49.9% in January 2026 and was lowest at 43.1% in May 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among golf shoe brands in New Zealand peaked at 41.2% in July 2026 and was lowest at 32.9% in January 2026.
- Across the 12 months ending September 2026, Skechers’ share of searches among golf shoe brands in New Zealand peaked at 16.9% in November 2025 and was lowest at 12.8% in July 2026.
- Across the 12 months ending September 2026, Ecco and FootJoy held steady: their share of searches among golf shoe brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand golf shoe brands in September 2026?
4 changes
In September 2026, Adidas gained share of searches among golf shoe brands in New Zealand, from 38.7% to 39.8%.
In September 2026, Skechers gained share of searches among golf shoe brands in New Zealand, from 14.7% to 15.4%.
In September 2026, Nike lost share of searches among golf shoe brands in New Zealand, from 45.3% to 43.2%.
Estimated monthly branded searches for Ecco in New Zealand rose 14.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
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