Brandwave

How popular isAdidas?

In September 2026, people searched for Adidas by name about 79,100 times in New Zealand, a 13.1% increase from the previous year. These searches made up 39.8% of all New Zealand golf shoe brand searches, placing Adidas second out of five brands. When we asked both ChatGPT and Google AI Overviews about golf shoe brands, Adidas appeared in all answers and was the third most recommended of the five.

Search and AI answers in September 2026

Adidas is the second most searched of 5 competitors and the third most recommended in AI answers.

  1. NikeShare of searches 43.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  2. AdidasShare of searches 39.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. SkechersShare of searches 15.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. EccoShare of searches 1.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. FootJoyShare of searches 0.46%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
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Top golf shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Adidas appeared in all three answers. Adidas is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FootJoy1st
  2. Ecco2nd
  3. Adidas3rd
  4. Skechers4th
  5. Nike5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adidas3 of 3Named in 3 of 3 ChatGPT answers
  • Ecco3 of 3Named in 3 of 3 ChatGPT answers
  • FootJoy3 of 3Named in 3 of 3 ChatGPT answers
  • Skechers2 of 3Named in 2 of 3 ChatGPT answers
  • Nike1 of 3Named in 1 of 3 ChatGPT answers

See every answer about golf shoe brands

3 answers

  • Asked ChatGPT

    “Which golf shoe brand should I buy in New Zealand?”

    1. 1FootJoy
    2. 2Adidas
    3. 3Ecco
    4. 4Skechers

  • Asked ChatGPT

    “What are the best golf shoe brands in New Zealand?”

    1. 1FootJoy
    2. 2Ecco
    3. 3Adidas
    4. 4Skechers
    5. 5Nike

  • Asked ChatGPT

    “What's the best golf shoe brand in New Zealand for wet fairways?”

    1. 1FootJoy
    2. 2Ecco
    3. 3Adidas

  • Searched Google, AI Overview

    “golf shoes nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “spikeless golf shoes”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which golf shoe brands compete with Adidas?

Adidas against golf shoe brands in New Zealand, by month

Share of searches by month for Nike, Adidas, Skechers. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasSkechersEccoFootJoy
Oct 202545.5%37.1%15.9%0.99%0.5%
Nov 202545.4%36.4%16.9%0.87%0.42%
Dec 202549.9%33.7%15.3%0.74%0.42%
Jan 202649.9%32.9%15.7%0.92%0.52%
Feb 202647.1%36.3%15.3%0.87%0.55%
Mar 202645%38.3%15%0.91%0.7%
Apr 202644.3%38.2%15.7%0.95%0.74%
May 202643.1%40.6%14.8%1%0.5%
Jun 202643.9%40%14.6%1.1%0.46%
Jul 202644.6%41.2%12.8%0.88%0.46%
Aug 202645.3%38.7%14.7%0.88%0.47%
Sep 202643.2%39.8%15.4%1.1%0.46%

  1. 1.Nike

    43.2%

    Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -2.1 points.

  2. 2.Adidas

    39.8%

    Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +1.1 points.

  3. 3.Skechers

    15.4%

    Held 3rd. 25.9K estimated branded searches, -1.1% vs prior month. Share +0.7 points.

  4. 4.Ecco

    1.1%

    Held 4th. 1.9K estimated branded searches, +19.2% vs prior month. Share +0.2 points.

  5. 5.FootJoy

    0.46%

    Held 5th. 770 estimated branded searches, -7.2% vs prior month. Share 0 points.

Compare popularity between Adidas and its closest rivals

Every comparison with Adidas

32 comparisons

How has branded search demand for Adidas changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adidas in New Zealand rose from 69.9K to 79.1K.
  • Across the 12 months ending September 2026, Adidas’ share of searches among golf shoe brands in New Zealand increased from 37.1% to 39.8%.
  • Across the 12 months ending September 2026, Adidas’ share of searches among golf shoe brands in New Zealand peaked at 41.2% in July 2026 and was lowest at 32.9% in January 2026.

How did search popularity change for New Zealand golf shoe brands in September 2026?

4 changes

  1. In September 2026, Adidas gained share of searches among golf shoe brands in New Zealand, from 38.7% to 39.8%.

  2. In September 2026, Skechers gained share of searches among golf shoe brands in New Zealand, from 14.7% to 15.4%.

  3. In September 2026, Nike lost share of searches among golf shoe brands in New Zealand, from 45.3% to 43.2%.

  4. Estimated monthly branded searches for Ecco in New Zealand rose 14.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

How are Adidas’ branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adidas
  • adidas adizero
  • adidas campus
  • adidas gazelle
  • adidas hockey
  • adidas jacket
  • adidas logos
  • adidas originals
  • adidas outlets
  • adidas padel
  • adidas predator
  • adidas rugby
  • adidas rugby boots
  • adidas running shoes
  • adidas samba
  • adidas samba og
  • adidas shoes
  • adidas slides
  • adidas sneakers
  • adidas spezial
  • adidas superstar
  • adidas trackpants

Do you work for Adidas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Adidas compete?

Adidas is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands2nd of 1019.6%Show ranking
Casual shoes brands2nd of 721.9%Show ranking
Rugby cleats brands2nd of 626%Show ranking
Football boot brands2nd of 627.2%Show ranking
Basketball shoe brands2nd of 627.6%Show ranking
Skate shoes brands2nd of 728.3%Show ranking
Sports bra brands3rd of 729.4%Show ranking
Baseball cleats brands2nd of 530.8%Show ranking
Turf shoes brands2nd of 530.8%Show ranking
Football cleats brands2nd of 431.3%Show ranking
Indoor soccer shoes brands2nd of 538.9%Show ranking
Soccer boots brands2nd of 438.9%Show ranking
Football brands2nd of 539.8%Show ranking
Golf shoe brands2nd of 539.8%Shown above
Rugby gear brands3rd of 69.9%Show ranking
Padel racket brands6th of 70.22%Show ranking
Hockey gear brands5th of 84.3%Show ranking
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