Adidas vs FootJoy:Which is more popular?
In September 2026, Adidas had more branded searches than FootJoy among golf shoe brands in New Zealand. Adidas had about 67,000 branded searches, while FootJoy had 770. Adidas made up 39.8% of all golf shoe brand searches we track, and FootJoy accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about golf shoe brands, both Adidas and FootJoy appeared in all three answers. FootJoy was mentioned before Adidas in every answer.
Who do people search for more?
Adidas, about 87 searches for every 1 for FootJoy
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
FootJoy, named ahead of Adidas in every answer
Follow Adidas vs FootJoy and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top golf shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Adidas and FootJoy showed up in all three answers. FootJoy was listed before Adidas in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
See every answer about golf shoe brands
3 answers
Asked ChatGPT
“Which golf shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best golf shoe brands in New Zealand?”
Asked ChatGPT
“What's the best golf shoe brand in New Zealand for wet fairways?”
Searched Google, AI Overview
“golf shoes nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“spikeless golf shoes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Adidas or FootJoy more popular in search?
This chart shows how often people search Google for Adidas and FootJoy by name. Each line represents a brand's share of searches for all five golf shoe brands we track, month by month, from searches in New Zealand.
Share of searches by month for Adidas, FootJoy. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Skechers | Ecco | FootJoy |
|---|---|---|---|---|---|
| Oct 2025 | 45.5% | 37.1% | 15.9% | 0.99% | 0.5% |
| Nov 2025 | 45.4% | 36.4% | 16.9% | 0.87% | 0.42% |
| Dec 2025 | 49.9% | 33.7% | 15.3% | 0.74% | 0.42% |
| Jan 2026 | 49.9% | 32.9% | 15.7% | 0.92% | 0.52% |
| Feb 2026 | 47.1% | 36.3% | 15.3% | 0.87% | 0.55% |
| Mar 2026 | 45% | 38.3% | 15% | 0.91% | 0.7% |
| Apr 2026 | 44.3% | 38.2% | 15.7% | 0.95% | 0.74% |
| May 2026 | 43.1% | 40.6% | 14.8% | 1% | 0.5% |
| Jun 2026 | 43.9% | 40% | 14.6% | 1.1% | 0.46% |
| Jul 2026 | 44.6% | 41.2% | 12.8% | 0.88% | 0.46% |
| Aug 2026 | 45.3% | 38.7% | 14.7% | 0.88% | 0.47% |
| Sep 2026 | 43.2% | 39.8% | 15.4% | 1.1% | 0.46% |
How has the Adidas and FootJoy comparison changed over the last 12 months?
3 findings
- Adidas was ahead of FootJoy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among golf shoe brands in New Zealand moved from 37.1% to 39.8%, and its estimated monthly branded searches moved from 60.5K to 67K.
- Across the 12 months ending September 2026, FootJoy’s share of searches among golf shoe brands in New Zealand moved from 0.5% to 0.46%, and its estimated monthly branded searches moved from 810 to 770.
How did search popularity change for New Zealand golf shoe brands in September 2026?
1 change
In September 2026, Adidas gained share of searches among golf shoe brands in New Zealand, from 38.7% to 39.8%.
How are branded searches counted?
17 search terms
Brandwave collects information about searches that people make online using Adidas’ and FootJoy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among golf shoe brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.