Brandwave

Nike vs Skechers:Which is more popular?

In September 2026, Nike had more branded searches than Skechers among golf shoe brands in New Zealand. Nike had about 72,700 branded searches, while Skechers had 25,900. Nike made up 43.2% of all golf shoe brand searches we track, and Skechers accounted for 15.4%. When we asked ChatGPT and Google AI Overviews about golf shoe brands, Skechers appeared in two of the three answers and Nike in one. Skechers was mentioned before Nike in every answer that named either.

Among golf shoe brands in New Zealand in September 2026

Who do people search for more?

Nike, about 3 searches for every 1 for Skechers

Nike 72.7K searchesSkechers 25.9K searches

Who does AI mention more?

Skechers, mentioned in 2 of 3 answers, Nike in 1

Skechers in 2 of 3Nike in 1 of 3

Who does AI recommend more?

Skechers, named ahead of Nike in 2 of 2 answers

Skechers first in 2Nike never first

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Top golf shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Skechers was mentioned in two out of three: in two of the three ChatGPT answers. Nike was mentioned in one out of three: in one of the three ChatGPT answers. Skechers was listed before Nike in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FootJoy1st
  2. Ecco2nd
  3. Adidas3rd
  4. Skechers4th
  5. Nike5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adidas3 of 3Named in 3 of 3 ChatGPT answers
  • Ecco3 of 3Named in 3 of 3 ChatGPT answers
  • FootJoy3 of 3Named in 3 of 3 ChatGPT answers
  • Skechers2 of 3Named in 2 of 3 ChatGPT answers
  • Nike1 of 3Named in 1 of 3 ChatGPT answers

See every answer about golf shoe brands

3 answers

  • Asked ChatGPT

    “Which golf shoe brand should I buy in New Zealand?”

    1. 1FootJoy
    2. 2Adidas
    3. 3Ecco
    4. 4Skechers

  • Asked ChatGPT

    “What are the best golf shoe brands in New Zealand?”

    1. 1FootJoy
    2. 2Ecco
    3. 3Adidas
    4. 4Skechers
    5. 5Nike

  • Asked ChatGPT

    “What's the best golf shoe brand in New Zealand for wet fairways?”

    1. 1FootJoy
    2. 2Ecco
    3. 3Adidas

  • Searched Google, AI Overview

    “golf shoes nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “spikeless golf shoes”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Nike or Skechers more popular in search?

This chart shows how often people search Google for Nike and Skechers by name. Each line represents a brand's share of searches for all five golf shoe brands we track, month by month, from searches in New Zealand.

Nike and Skechers among golf shoe brands in New Zealand, by month

Share of searches by month for Nike, Skechers. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasSkechersEccoFootJoy
Oct 202545.5%37.1%15.9%0.99%0.5%
Nov 202545.4%36.4%16.9%0.87%0.42%
Dec 202549.9%33.7%15.3%0.74%0.42%
Jan 202649.9%32.9%15.7%0.92%0.52%
Feb 202647.1%36.3%15.3%0.87%0.55%
Mar 202645%38.3%15%0.91%0.7%
Apr 202644.3%38.2%15.7%0.95%0.74%
May 202643.1%40.6%14.8%1%0.5%
Jun 202643.9%40%14.6%1.1%0.46%
Jul 202644.6%41.2%12.8%0.88%0.46%
Aug 202645.3%38.7%14.7%0.88%0.47%
Sep 202643.2%39.8%15.4%1.1%0.46%

How has the Nike and Skechers comparison changed over the last 12 months?

3 findings
  • Nike was ahead of Skechers in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nike’s share of searches among golf shoe brands in New Zealand moved from 45.5% to 43.2%, and its estimated monthly branded searches moved from 74.1K to 72.7K.
  • Across the 12 months ending September 2026, Skechers’ share of searches among golf shoe brands in New Zealand moved from 15.9% to 15.4%, and its estimated monthly branded searches held steady at 25.9K.

How did search popularity change for New Zealand golf shoe brands in September 2026?

2 changes

  1. In September 2026, Skechers gained share of searches among golf shoe brands in New Zealand, from 14.7% to 15.4%.

  2. In September 2026, Nike lost share of searches among golf shoe brands in New Zealand, from 45.3% to 43.2%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Nike’s and Skechers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nike

13 branded search terms

  • nike
  • nike air max
  • nike airforce
  • nike backpacks
  • nike dunks
  • nike hoodie
  • nike metcons
  • nike pegasus
  • nike pro
  • nike shorts
  • nike shox
  • nike socks
  • nike tn

Skechers

9 branded search terms

  • skechers
  • skechers arch fit
  • skechers go walk
  • skechers henderson
  • skechers sale
  • skechers slip ons
  • skechers slippers
  • skechers uno
  • skechers westgate

How the Brand Demand Index is measured

Other head-to-heads among golf shoe brands

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