Brandwave

How popular isNike?

In September 2026, people searched for Nike by name about 92,400 times in New Zealand, about the same as the previous year. These searches made up 43.2% of all New Zealand golf shoe brand searches, placing Nike first out of five brands. When we asked both ChatGPT and Google AI Overviews about golf shoe brands, Nike appeared in one of the three answers and was the fifth most recommended of the five.

Search and AI answers in September 2026

Nike is the most searched of 5 competitors and the fifth most recommended in AI answers.

  1. NikeShare of searches 43.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  2. AdidasShare of searches 39.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. SkechersShare of searches 15.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. EccoShare of searches 1.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. FootJoyShare of searches 0.46%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Nike website (opens in a new tab)

Follow Nike and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top golf shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Nike was mentioned in one out of three: in one of the three ChatGPT answers. Nike is the fifth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. FootJoy1st
  2. Ecco2nd
  3. Adidas3rd
  4. Skechers4th
  5. Nike5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Adidas3 of 3Named in 3 of 3 ChatGPT answers
  • Ecco3 of 3Named in 3 of 3 ChatGPT answers
  • FootJoy3 of 3Named in 3 of 3 ChatGPT answers
  • Skechers2 of 3Named in 2 of 3 ChatGPT answers
  • Nike1 of 3Named in 1 of 3 ChatGPT answers

See every answer about golf shoe brands

3 answers

  • Asked ChatGPT

    “Which golf shoe brand should I buy in New Zealand?”

    1. 1FootJoy
    2. 2Adidas
    3. 3Ecco
    4. 4Skechers

  • Asked ChatGPT

    “What are the best golf shoe brands in New Zealand?”

    1. 1FootJoy
    2. 2Ecco
    3. 3Adidas
    4. 4Skechers
    5. 5Nike

  • Asked ChatGPT

    “What's the best golf shoe brand in New Zealand for wet fairways?”

    1. 1FootJoy
    2. 2Ecco
    3. 3Adidas

  • Searched Google, AI Overview

    “golf shoes nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “spikeless golf shoes”

    Google showed no AI Overview for this search.

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which golf shoe brands compete with Nike?

Nike against golf shoe brands in New Zealand, by month

Share of searches by month for Nike, Adidas, Skechers. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasSkechersEccoFootJoy
Oct 202545.5%37.1%15.9%0.99%0.5%
Nov 202545.4%36.4%16.9%0.87%0.42%
Dec 202549.9%33.7%15.3%0.74%0.42%
Jan 202649.9%32.9%15.7%0.92%0.52%
Feb 202647.1%36.3%15.3%0.87%0.55%
Mar 202645%38.3%15%0.91%0.7%
Apr 202644.3%38.2%15.7%0.95%0.74%
May 202643.1%40.6%14.8%1%0.5%
Jun 202643.9%40%14.6%1.1%0.46%
Jul 202644.6%41.2%12.8%0.88%0.46%
Aug 202645.3%38.7%14.7%0.88%0.47%
Sep 202643.2%39.8%15.4%1.1%0.46%

  1. 1.Nike

    43.2%

    Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -2.1 points.

  2. 2.Adidas

    39.8%

    Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +1.1 points.

  3. 3.Skechers

    15.4%

    Held 3rd. 25.9K estimated branded searches, -1.1% vs prior month. Share +0.7 points.

  4. 4.Ecco

    1.1%

    Held 4th. 1.9K estimated branded searches, +19.2% vs prior month. Share +0.2 points.

  5. 5.FootJoy

    0.46%

    Held 5th. 770 estimated branded searches, -7.2% vs prior month. Share 0 points.

Compare popularity between Nike and its closest rivals

Every comparison with Nike

24 comparisons

How has branded search demand for Nike changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nike in New Zealand held steady, from 90.1K to 92.4K.
  • Across the 12 months ending September 2026, Nike’s share of searches among golf shoe brands in New Zealand decreased from 45.5% to 43.2%.
  • Across the 12 months ending September 2026, Nike’s share of searches among golf shoe brands in New Zealand peaked at 49.9% in January 2026 and was lowest at 43.1% in May 2026.

How did search popularity change for New Zealand golf shoe brands in September 2026?

4 changes

  1. In September 2026, Adidas gained share of searches among golf shoe brands in New Zealand, from 38.7% to 39.8%.

  2. In September 2026, Skechers gained share of searches among golf shoe brands in New Zealand, from 14.7% to 15.4%.

  3. In September 2026, Nike lost share of searches among golf shoe brands in New Zealand, from 45.3% to 43.2%.

  4. Estimated monthly branded searches for Ecco in New Zealand rose 14.8% over 12 measured months, from 1.6K to 1.9K in September 2026.

How are Nike’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nike
  • nike air max
  • nike airforce
  • nike backpacks
  • nike dunks
  • nike hoodie
  • nike metcons
  • nike pegasus
  • nike pro
  • nike running shoes
  • nike shoes
  • nike shorts
  • nike shox
  • nike sneakers
  • nike socks
  • nike tn

Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nike compete?

Nike is ranked in 13 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands1st of 1023.1%Show ranking
Casual shoes brands1st of 723.8%Show ranking
Rugby cleats brands1st of 628.2%Show ranking
Football boot brands1st of 629.5%Show ranking
Basketball shoe brands1st of 630%Show ranking
Skate shoes brands1st of 730.7%Show ranking
Sports bra brands2nd of 731.9%Show ranking
Turf shoes brands1st of 533.4%Show ranking
Football cleats brands1st of 434%Show ranking
Indoor soccer shoes brands1st of 542.2%Show ranking
Soccer boots brands1st of 442.2%Show ranking
Football brands1st of 543.2%Show ranking
Golf shoe brands1st of 543.2%Shown above
Creator with pink hair and a pink jacket

Is Nike your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free