Football cleats brands in New Zealand:Which are most popular?
In September 2026, Nike was the most searched football cleats brand in New Zealand, accounting for 34% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Nike showed up in every answer. Nike was recommended most often, coming first in all three responses that gave a list.
NikeShare of searches 34%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AdidasShare of searches 31.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
New BalanceShare of searches 30.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
Under ArmourShare of searches 3.9%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
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Top football cleats brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Nike appeared every time. Nike was recommended most often, coming first in all three answers that gave a list. Adidas was second, and New Balance was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Nike1st
- Adidas2nd
- New Balance3rd
- Under Armour–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- New Balance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Under Armour1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about football cleats brands
5 answers
Asked ChatGPT
“Which football cleats brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best football cleats brands in New Zealand?”
Asked ChatGPT
“What's the best football cleats brand in New Zealand for match play?”
Searched Google, AI Overview
“best football cleats”
Searched Google, AI Overview
“kids football cleats”
- 1Nike
- 1
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which football cleats brands do people search for most?
This chart shows how often people search Google for each football cleats brand by name. Each line represents a brand's share of searches for all four football cleats brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Adidas, New Balance, Under Armour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Under Armour |
|---|---|---|---|---|
| Oct 2025 | 37.5% | 30.6% | 27.5% | 4.4% |
| Nov 2025 | 38.9% | 31.1% | 25.8% | 4.2% |
| Dec 2025 | 41.7% | 28.2% | 25.7% | 4.4% |
| Jan 2026 | 40.9% | 27% | 27.6% | 4.4% |
| Feb 2026 | 38.5% | 29.7% | 27.7% | 4.1% |
| Mar 2026 | 37.7% | 32.1% | 26.8% | 3.5% |
| Apr 2026 | 35.9% | 30.9% | 29.1% | 4.1% |
| May 2026 | 33.4% | 31.4% | 31.5% | 3.7% |
| Jun 2026 | 33.4% | 30.4% | 32.7% | 3.6% |
| Jul 2026 | 34.7% | 32.1% | 28.7% | 4.5% |
| Aug 2026 | 35.8% | 30.6% | 29.4% | 4.2% |
| Sep 2026 | 34% | 31.3% | 30.7% | 3.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 34% | 72.7K | -9.9% | -1.8 points | |
| 2, held 2nd | 31.3% | 67K | -2.8% | +0.7 points | |
| 3, held 3rd | 30.7% | 65.7K | -0.76% | +1.3 points | |
| 4, held 4th | 3.9% | 8.4K | -10.8% | -0.2 points |
1.
Nike34%
Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.8 points.
2.
Adidas31.3%
Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.7 points.
30.7%
Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +1.3 points.
3.9%
Held 4th. 8.4K estimated branded searches, -10.8% vs prior month. Share -0.2 points.
Which brand is most popular in search among football cleats brands in New Zealand?
4 brands
In September 2026, Nike was the most searched among football cleats brands in New Zealand, with an estimated 72.7K branded searches, 34% of all searches for the four we track. Adidas is in 2nd place, 2.7 percentage points behind at 31.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Nike | 37.5% → 34% | 41.7%Dec 2025 | 33.4%May 2026 | 1st |
| Adidas | 30.6% → 31.3% | 32.1%Jul 2026 | 27%Jan 2026 | 2nd |
| New Balance | 27.5% → 30.7% | 32.7%Jun 2026 | 25.7%Dec 2025 | 3rd |
| Under Armour | 4.4% → 3.9% | 4.5%Jul 2026 | 3.5%Mar 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Nike’s share of searches among football cleats brands in New Zealand decreased from 37.5% to 34%.
- Across the 12 months ending September 2026, Adidas’ share of searches among football cleats brands in New Zealand increased from 30.6% to 31.3%.
- Across the 12 months ending September 2026, New Balance’s share of searches among football cleats brands in New Zealand increased from 27.5% to 30.7%.
- Across the 12 months ending September 2026, Under Armour’s share of searches among football cleats brands in New Zealand decreased from 4.4% to 3.9%.
- Across the 12 months ending September 2026, Nike’s share of searches among football cleats brands in New Zealand peaked at 41.7% in December 2025 and was lowest at 33.4% in May 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among football cleats brands in New Zealand peaked at 32.1% in July 2026 and was lowest at 27% in January 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among football cleats brands in New Zealand peaked at 32.7% in June 2026 and was lowest at 25.7% in December 2025.
- Across the 12 months ending September 2026, Under Armour’s share of searches among football cleats brands in New Zealand peaked at 4.5% in July 2026 and was lowest at 3.5% in March 2026.
How did search popularity change for New Zealand football cleats brands in September 2026?
3 changes
In September 2026, New Balance gained share of searches among football cleats brands in New Zealand, from 29.4% to 30.7%.
In September 2026, Adidas gained share of searches among football cleats brands in New Zealand, from 30.6% to 31.3%.
In September 2026, Nike lost share of searches among football cleats brands in New Zealand, from 35.8% to 34%.
Compare popularity between leading brands
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