Rugby cleats brands in New Zealand:Which are most popular?
In September 2026, Nike was the most searched rugby cleats brand in New Zealand, accounting for 28.2% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Adidas and Canterbury showed up in every answer. Adidas was recommended most often, coming first in two out of three responses that gave a list.
NikeShare of searches 28.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
AdidasShare of searches 26%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
New BalanceShare of searches 25.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
ASICSShare of searches 17.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th- CanterburyShare of searches 1.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
Follow rugby cleats brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top rugby cleats brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Adidas and Canterbury appeared every time. Adidas was recommended most often, coming first in two out of three answers that gave a list. Canterbury was second, and Mizuno was third. New Balance, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adidas1st
- Canterbury2nd
Mizuno3rd- Nike4th
- ASICS5th
- New Balance–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Adidas4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Canterbury4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Mizuno3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nike2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ASICS1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- New Balance0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about rugby cleats brands
4 answers
Asked ChatGPT
“Which rugby cleats brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best rugby cleats brands in New Zealand?”
Asked ChatGPT
“What's the best rugby cleats brand in New Zealand for wet fields?”
Searched Google, AI Overview
“rugby boots nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“cleats for rugby”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which rugby cleats brands do people search for most?
This chart shows how often people search Google for each rugby cleats brand by name. Each line represents a brand's share of searches for all six rugby cleats brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Adidas, New Balance, ASICS. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | ASICS | Canterbury | Mizuno |
|---|---|---|---|---|---|---|
| Oct 2025 | 32% | 26.1% | 23.6% | 15% | 1.9% | 1.4% |
| Nov 2025 | 33.5% | 26.9% | 22.2% | 13.9% | 2.4% | 1.1% |
| Dec 2025 | 36.7% | 24.8% | 22.5% | 12.8% | 2% | 1.1% |
| Jan 2026 | 33.8% | 22.3% | 22.8% | 17.7% | 1.8% | 1.7% |
| Feb 2026 | 31% | 23.9% | 22.3% | 19.2% | 1.9% | 1.8% |
| Mar 2026 | 31.1% | 26.5% | 22.1% | 16.7% | 1.8% | 1.8% |
| Apr 2026 | 29.7% | 25.7% | 24.1% | 16.9% | 1.7% | 1.9% |
| May 2026 | 28.1% | 26.5% | 26.6% | 15.8% | 1.4% | 1.7% |
| Jun 2026 | 28.3% | 25.7% | 27.7% | 15.5% | 1.4% | 1.4% |
| Jul 2026 | 28.9% | 26.8% | 23.9% | 17.1% | 1.7% | 1.6% |
| Aug 2026 | 29.9% | 25.6% | 24.6% | 17% | 1.6% | 1.4% |
| Sep 2026 | 28.2% | 26% | 25.5% | 17.2% | 1.6% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 28.2% | 72.7K | -9.9% | -1.7 points | |
| 2, held 2nd | 26% | 67K | -2.8% | +0.4 points | |
| 3, held 3rd | 25.5% | 65.7K | -0.76% | +0.9 points | |
| 4, held 4th | 17.2% | 44.4K | -2.8% | +0.3 points | |
| 5, held 5th | 1.6% | 4K | -4.8% | 0 points | |
| 6, held 6th | 1.5% | 3.9K | -0.26% | +0.1 points |
1.
Nike28.2%
Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.7 points.
2.
Adidas26%
Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.4 points.
25.5%
Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +0.9 points.
4.
ASICS17.2%
Held 4th. 44.4K estimated branded searches, -2.8% vs prior month. Share +0.3 points.
1.6%
Held 5th. 4K estimated branded searches, -4.8% vs prior month. Share 0 points.
6.
Mizuno1.5%
Held 6th. 3.9K estimated branded searches, -0.26% vs prior month. Share +0.1 points.
Which brand is most popular in search among rugby cleats brands in New Zealand?
6 brands
In September 2026, Nike was the most searched among rugby cleats brands in New Zealand, with an estimated 72.7K branded searches, 28.2% of all searches for the six we track. Adidas is in 2nd place, 2.2 percentage points behind at 26%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Nike | 32% → 28.2% | 36.7%Dec 2025 | 28.1%May 2026 | 1st |
| Adidas | 26.1% → 26% | 26.9%Nov 2025 | 22.3%Jan 2026 | 2nd |
| New Balance | 23.6% → 25.5% | 27.7%Jun 2026 | 22.1%Mar 2026 | 3rd |
| ASICS | 15% → 17.2% | 19.2%Feb 2026 | 12.8%Dec 2025 | 4th |
| Canterbury | 1.9% → 1.6% | 2.4%Nov 2025 | 1.4%Jun 2026 | 5th |
| Mizuno | 1.4% → 1.5% | 1.9%Apr 2026 | 1.1%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Nike’s share of searches among rugby cleats brands in New Zealand decreased from 32% to 28.2%.
- Across the 12 months ending September 2026, New Balance’s share of searches among rugby cleats brands in New Zealand increased from 23.6% to 25.5%.
- Across the 12 months ending September 2026, ASICS’s share of searches among rugby cleats brands in New Zealand increased from 15% to 17.2%.
- Across the 12 months ending September 2026, Nike’s share of searches among rugby cleats brands in New Zealand peaked at 36.7% in December 2025 and was lowest at 28.1% in May 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among rugby cleats brands in New Zealand peaked at 26.9% in November 2025 and was lowest at 22.3% in January 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among rugby cleats brands in New Zealand peaked at 27.7% in June 2026 and was lowest at 22.1% in March 2026.
- Across the 12 months ending September 2026, ASICS’s share of searches among rugby cleats brands in New Zealand peaked at 19.2% in February 2026 and was lowest at 12.8% in December 2025.
- Across the 12 months ending September 2026, Canterbury’s share of searches among rugby cleats brands in New Zealand peaked at 2.4% in November 2025 and was lowest at 1.4% in June 2026.
- Across the 12 months ending September 2026, Adidas, Canterbury and Mizuno held steady: their share of searches among rugby cleats brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand rugby cleats brands in September 2026?
6 changes
In September 2026, New Balance gained share of searches among rugby cleats brands in New Zealand, from 24.6% to 25.5%.
In September 2026, Nike lost share of searches among rugby cleats brands in New Zealand, from 29.9% to 28.2%.
Estimated monthly branded searches for ASICS in New Zealand rose 28.3% over 12 measured months, from 34.6K to 44.4K in September 2026.
Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.
Estimated monthly branded searches for Adidas in New Zealand rose 10.8% over 12 measured months, from 60.5K to 67K in September 2026.
Estimated monthly branded searches for Canterbury in New Zealand fell 11.1% over 12 measured months, from 4.5K to 4K in September 2026.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.