How popular isNike?
In September 2026, people searched for Nike by name about 92,400 times in New Zealand, about the same as the previous year. These searches made up 30% of all New Zealand basketball shoe brand searches, placing Nike first out of six brands. When we asked both ChatGPT and Google AI Overviews about basketball shoe brands, Nike appeared in all answers and was the second most recommended of the six.
Nike is the most searched of 6 competitors and the second most recommended in AI answers.
NikeShare of searches 30%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
AdidasShare of searches 27.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
New BalanceShare of searches 27.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
PumaShare of searches 11.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Under ArmourShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top basketball shoe brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nike appeared in all five answers. Nike is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adidas1st
- Nike2nd
- Under Armour3rd
- Puma4th
- New Balance5th
Anta–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Balance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Puma3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Under Armour3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Anta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about basketball shoe brands
5 answers
Asked ChatGPT
“Which basketball shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best basketball shoe brands in New Zealand?”
Asked ChatGPT
“What's the best basketball shoe brand in New Zealand for indoor court grip?”
Searched Google, AI Overview
“basketball shoes nz”
Searched Google, AI Overview
“lightweight basketball shoes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which basketball shoe brands compete with Nike?
Share of searches by month for Nike, Adidas, New Balance, Puma, Under Armour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | Under Armour | Anta |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 27.4% | 24.7% | 10.2% | 4% | 0.2% |
| Nov 2025 | 35.2% | 28.3% | 23.4% | 9.2% | 3.8% | 0.12% |
| Dec 2025 | 37% | 25% | 22.7% | 11.3% | 3.9% | 0.12% |
| Jan 2026 | 36.8% | 24.3% | 24.8% | 10% | 4% | 0.19% |
| Feb 2026 | 34.7% | 26.7% | 25% | 9.6% | 3.7% | 0.34% |
| Mar 2026 | 33.7% | 28.7% | 23.9% | 10.3% | 3.1% | 0.29% |
| Apr 2026 | 32% | 27.6% | 25.9% | 10.4% | 3.7% | 0.46% |
| May 2026 | 30.2% | 28.4% | 28.5% | 9.4% | 3.3% | 0.21% |
| Jun 2026 | 28.7% | 26.1% | 28.1% | 13.7% | 3.1% | 0.24% |
| Jul 2026 | 30.2% | 27.9% | 24.9% | 13% | 3.9% | 0.17% |
| Aug 2026 | 31.7% | 27% | 26% | 11.5% | 3.7% | 0.21% |
| Sep 2026 | 30% | 27.6% | 27.1% | 11.8% | 3.4% | 0.17% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30% | 72.7K | -9.9% | -1.7 points | |
| 2, held 2nd | 27.6% | 67K | -2.8% | +0.6 points | |
| 3, held 3rd | 27.1% | 65.7K | -0.76% | +1.1 points | |
| 4, held 4th | 11.8% | 28.6K | -2.2% | +0.3 points | |
| 5, held 5th | 3.4% | 8.4K | -10.8% | -0.2 points | |
| 6, held 6th | 0.17% | 420 | -20.8% | 0 points |
1.
Nike30%
Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.7 points.
2.
Adidas27.6%
Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.6 points.
27.1%
Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +1.1 points.
4.
Puma11.8%
Held 4th. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.3 points.
3.4%
Held 5th. 8.4K estimated branded searches, -10.8% vs prior month. Share -0.2 points.
6.
Anta0.17%
Held 6th. 420 estimated branded searches, -20.8% vs prior month. Share 0 points.
Compare popularity between Nike and its closest rivals
Every comparison with Nike
24 comparisons
- Adidas vs Nike
- New Balance vs Nike
- Lululemon vs Nike
- ASICS vs Nike
- Nike vs Puma
- Nike vs Skechers
- Converse vs Nike
- Nike vs Under Armour
- Nike vs Reebok
- Allbirds vs Nike
- Canterbury vs Nike
- Mizuno vs Nike
- Nike vs Vans
- Ecco vs Nike
- FootJoy vs Nike
- DVS vs Nike
- Anta vs Nike
- Berlei vs Nike
- etnies vs Nike
- Nike vs Victoria's Secret
- Joma vs Nike
- Nike vs Shock Absorber
- Nike vs Select
- Mitre vs Nike
How has branded search demand for Nike changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nike in New Zealand held steady, from 90.1K to 92.4K.
- Across the 12 months ending September 2026, Nike’s share of searches among basketball shoe brands in New Zealand decreased from 33.6% to 30%.
- Across the 12 months ending September 2026, Nike’s share of searches among basketball shoe brands in New Zealand peaked at 37% in December 2025 and was lowest at 28.7% in June 2026.
How did search popularity change for New Zealand basketball shoe brands in September 2026?
4 changes
In September 2026, New Balance gained share of searches among basketball shoe brands in New Zealand, from 26% to 27.1%.
In September 2026, Adidas gained share of searches among basketball shoe brands in New Zealand, from 27% to 27.6%.
In September 2026, Nike lost share of searches among basketball shoe brands in New Zealand, from 31.7% to 30%.
Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.
How are Nike’s branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- nike
- nike air max
- nike airforce
- nike backpacks
- nike dunks
- nike hoodie
- nike metcons
- nike pegasus
- nike pro
- nike running shoes
- nike shoes
- nike shorts
- nike shox
- nike sneakers
- nike socks
- nike tn
Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Nike compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sneaker brands | 1st of 10 | 23.1% | Show ranking |
| Casual shoes brands | 1st of 7 | 23.8% | Show ranking |
| Rugby cleats brands | 1st of 6 | 28.2% | Show ranking |
| Football boot brands | 1st of 6 | 29.5% | Show ranking |
| Basketball shoe brands | 1st of 6 | 30% | Shown above |
| Skate shoes brands | 1st of 7 | 30.7% | Show ranking |
| Sports bra brands | 2nd of 7 | 31.9% | Show ranking |
| Baseball cleats brands | 1st of 5 | 33.4% | Show ranking |
| Turf shoes brands | 1st of 5 | 33.4% | Show ranking |
| Football cleats brands | 1st of 4 | 34% | Show ranking |
| Indoor soccer shoes brands | 1st of 5 | 42.2% | Show ranking |
| Soccer boots brands | 1st of 4 | 42.2% | Show ranking |
| Football brands | 1st of 5 | 43.2% | Show ranking |
| Golf shoe brands | 1st of 5 | 43.2% | Show ranking |
Is Nike your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.