Brandwave

How popular isPuma?

In September 2026, people searched for Puma by name about 33,100 times in New Zealand, a 22.5% increase from the previous year. These searches made up 11.8% of all New Zealand basketball shoe brand searches, placing Puma fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about basketball shoe brands, Puma appeared in three of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Puma is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. NikeShare of searches 30%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  2. AdidasShare of searches 27.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. New BalanceShare of searches 27.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  4. PumaShare of searches 11.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. Under ArmourShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top basketball shoe brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Puma was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Puma is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Adidas1st
  2. Nike2nd
  3. Under Armour3rd
  4. Puma4th
  5. New Balance5th
  6. Anta–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puma3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Under Armour3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Anta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about basketball shoe brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which basketball shoe brands compete with Puma?

Puma against basketball shoe brands in New Zealand, by month

Share of searches by month for Nike, Adidas, New Balance, Puma, Under Armour. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalancePumaUnder ArmourAnta
Oct 202533.6%27.4%24.7%10.2%4%0.2%
Nov 202535.2%28.3%23.4%9.2%3.8%0.12%
Dec 202537%25%22.7%11.3%3.9%0.12%
Jan 202636.8%24.3%24.8%10%4%0.19%
Feb 202634.7%26.7%25%9.6%3.7%0.34%
Mar 202633.7%28.7%23.9%10.3%3.1%0.29%
Apr 202632%27.6%25.9%10.4%3.7%0.46%
May 202630.2%28.4%28.5%9.4%3.3%0.21%
Jun 202628.7%26.1%28.1%13.7%3.1%0.24%
Jul 202630.2%27.9%24.9%13%3.9%0.17%
Aug 202631.7%27%26%11.5%3.7%0.21%
Sep 202630%27.6%27.1%11.8%3.4%0.17%

  1. 1.Nike

    30%

    Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.7 points.

  2. 2.Adidas

    27.6%

    Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.6 points.

  3. 3.New Balance

    27.1%

    Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +1.1 points.

  4. 4.Puma

    11.8%

    Held 4th. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.3 points.

  5. 5.Under Armour

    3.4%

    Held 5th. 8.4K estimated branded searches, -10.8% vs prior month. Share -0.2 points.

  6. 6.Anta

    0.17%

    Held 6th. 420 estimated branded searches, -20.8% vs prior month. Share 0 points.

Compare popularity between Puma and its closest rivals

Every comparison with Puma

18 comparisons

How has branded search demand for Puma changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Puma in New Zealand rose from 27K to 33.1K.
  • Across the 12 months ending September 2026, Puma’s share of searches among basketball shoe brands in New Zealand increased from 10.2% to 11.8%.
  • Across the 12 months ending September 2026, Puma’s share of searches among basketball shoe brands in New Zealand peaked at 13.7% in June 2026 and was lowest at 9.2% in November 2025.

How did search popularity change for New Zealand basketball shoe brands in September 2026?

4 changes

  1. In September 2026, New Balance gained share of searches among basketball shoe brands in New Zealand, from 26% to 27.1%.

  2. In September 2026, Adidas gained share of searches among basketball shoe brands in New Zealand, from 27% to 27.6%.

  3. In September 2026, Nike lost share of searches among basketball shoe brands in New Zealand, from 31.7% to 30%.

  4. Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.

How are Puma’s branded searches counted?

14 search terms

Brandwave collects information about searches that people make online using Puma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • puma
  • puma ballet flats
  • puma female shoes
  • puma footy boots
  • puma logos
  • puma outlet
  • puma running shoes
  • puma sale
  • puma shoes
  • puma sneakers
  • puma speed cat
  • puma speedcat
  • puma wedge
  • speedcat puma

Do you work for Puma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Puma compete?

Puma is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands5th of 108.3%Show ranking
Casual shoes brands5th of 79.3%Show ranking
Football boot brands4th of 611.6%Show ranking
Basketball shoe brands4th of 611.8%Shown above
Skate shoes brands4th of 712.1%Show ranking
Indoor soccer shoes brands3rd of 516.6%Show ranking
Soccer boots brands3rd of 416.6%Show ranking
Football brands3rd of 517%Show ranking
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