Soccer boots brands in New Zealand:Which are most popular?
In September 2026, Nike was the most searched soccer boots brand in New Zealand, accounting for 42.2% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Nike and Adidas showed up in every answer. Nike was recommended most often, coming first in three out of five responses.
NikeShare of searches 42.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AdidasShare of searches 38.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
PumaShare of searches 16.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
MizunoShare of searches 2.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top soccer boots brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Nike and Adidas appeared every time. Nike was recommended most often, coming first in three out of five answers. Adidas was second, and Mizuno was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about soccer boots brands
5 answers
Asked ChatGPT
“Which soccer boots brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best soccer boots brands in New Zealand?”
Asked ChatGPT
“What's the best soccer boots brand in New Zealand for firm ground play?”
Searched Google, AI Overview
“football boots nz”
Searched Google, AI Overview
“best soccer boots”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which soccer boots brands do people search for most?
This chart shows how often people search Google for each soccer boots brand by name. Each line represents a brand's share of searches for all four soccer boots brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Adidas, Puma, Mizuno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Puma | Mizuno |
|---|---|---|---|---|
| Oct 2025 | 46.2% | 37.7% | 14.1% | 2% |
| Nov 2025 | 47.8% | 38.3% | 12.4% | 1.5% |
| Dec 2025 | 49.6% | 33.6% | 15.2% | 1.6% |
| Jan 2026 | 50.5% | 33.3% | 13.7% | 2.5% |
| Feb 2026 | 47.5% | 36.6% | 13.1% | 2.8% |
| Mar 2026 | 45.1% | 38.4% | 13.9% | 2.6% |
| Apr 2026 | 44.4% | 38.3% | 14.5% | 2.8% |
| May 2026 | 43.3% | 40.8% | 13.4% | 2.5% |
| Jun 2026 | 41% | 37.3% | 19.6% | 2.1% |
| Jul 2026 | 41.5% | 38.4% | 17.9% | 2.2% |
| Aug 2026 | 44.2% | 37.7% | 16% | 2.1% |
| Sep 2026 | 42.2% | 38.9% | 16.6% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.2% | 72.7K | -9.9% | -1.9 points | |
| 2, held 2nd | 38.9% | 67K | -2.8% | +1.2 points | |
| 3, held 3rd | 16.6% | 28.6K | -2.2% | +0.6 points | |
| 4, held 4th | 2.3% | 3.9K | -0.26% | +0.1 points |
1.
Nike42.2%
Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.9 points.
2.
Adidas38.9%
Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +1.2 points.
3.
Puma16.6%
Held 3rd. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.6 points.
4.
Mizuno2.3%
Held 4th. 3.9K estimated branded searches, -0.26% vs prior month. Share +0.1 points.
Which brand is most popular in search among soccer boots brands in New Zealand?
4 brands
In September 2026, Nike was the most searched among soccer boots brands in New Zealand, with an estimated 72.7K branded searches, 42.2% of all searches for the four we track. Adidas is in 2nd place, 3.3 percentage points behind at 38.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Nike | 46.2% → 42.2% | 50.5%Jan 2026 | 41%Jun 2026 | 1st |
| Adidas | 37.7% → 38.9% | 40.8%May 2026 | 33.3%Jan 2026 | 2nd |
| Puma | 14.1% → 16.6% | 19.6%Jun 2026 | 12.4%Nov 2025 | 3rd |
| Mizuno | 2% → 2.3% | 2.8%Apr 2026 | 1.5%Nov 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Nike’s share of searches among soccer boots brands in New Zealand decreased from 46.2% to 42.2%.
- Across the 12 months ending September 2026, Adidas’ share of searches among soccer boots brands in New Zealand increased from 37.7% to 38.9%.
- Across the 12 months ending September 2026, Puma’s share of searches among soccer boots brands in New Zealand increased from 14.1% to 16.6%.
- Across the 12 months ending September 2026, Nike’s share of searches among soccer boots brands in New Zealand peaked at 50.5% in January 2026 and was lowest at 41% in June 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among soccer boots brands in New Zealand peaked at 40.8% in May 2026 and was lowest at 33.3% in January 2026.
- Across the 12 months ending September 2026, Puma’s share of searches among soccer boots brands in New Zealand peaked at 19.6% in June 2026 and was lowest at 12.4% in November 2025.
- Across the 12 months ending September 2026, Mizuno’s share of searches among soccer boots brands in New Zealand peaked at 2.8% in April 2026 and was lowest at 1.5% in November 2025.
- Across the 12 months ending September 2026, Mizuno held steady: its share of searches among soccer boots brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand soccer boots brands in September 2026?
4 changes
In September 2026, Adidas gained share of searches among soccer boots brands in New Zealand, from 37.7% to 38.9%.
In September 2026, Puma gained share of searches among soccer boots brands in New Zealand, from 16% to 16.6%.
In September 2026, Nike lost share of searches among soccer boots brands in New Zealand, from 44.2% to 42.2%.
Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.
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