Brandwave

How popular isNike?

In September 2026, people searched for Nike by name about 92,400 times in New Zealand, about the same as the previous year. These searches made up 42.2% of all New Zealand soccer boots brand searches, placing Nike first out of four brands. When we asked both ChatGPT and Google AI Overviews about soccer boots brands, Nike appeared in all answers and was the most recommended of the four.

Search and AI answers in September 2026

Nike is the most searched of 4 competitors and the most recommended in AI answers.

  1. NikeShare of searches 42.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AdidasShare of searches 38.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. PumaShare of searches 16.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. MizunoShare of searches 2.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top soccer boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike appeared in all five answers. Nike is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nike1st
  2. Adidas2nd
  3. Mizuno3rd
  4. Puma4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about soccer boots brands

5 answers

  • Asked ChatGPT

    “Which soccer boots brand should I buy in New Zealand?”

    1. 1Adidas
    2. 2Nike
    3. 3Mizuno
    4. 4Puma

  • Asked ChatGPT

    “What are the best soccer boots brands in New Zealand?”

    1. 1Adidas
    2. 2Mizuno
    3. 3Puma
    4. 4Nike

  • Asked ChatGPT

    “What's the best soccer boots brand in New Zealand for firm ground play?”

    1. 1Nike
    2. 2Adidas
    3. 3Puma

  • Searched Google, AI Overview

    “football boots nz”

    1. 1Nike
    2. 2Adidas
    3. 3Puma

  • Searched Google, AI Overview

    “best soccer boots”

    1. 1Nike
    2. 2Adidas
    3. 3Mizuno

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which soccer boots brands compete with Nike?

Nike against soccer boots brands in New Zealand, by month

Share of searches by month for Nike, Adidas, Puma, Mizuno. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasPumaMizuno
Oct 202546.2%37.7%14.1%2%
Nov 202547.8%38.3%12.4%1.5%
Dec 202549.6%33.6%15.2%1.6%
Jan 202650.5%33.3%13.7%2.5%
Feb 202647.5%36.6%13.1%2.8%
Mar 202645.1%38.4%13.9%2.6%
Apr 202644.4%38.3%14.5%2.8%
May 202643.3%40.8%13.4%2.5%
Jun 202641%37.3%19.6%2.1%
Jul 202641.5%38.4%17.9%2.2%
Aug 202644.2%37.7%16%2.1%
Sep 202642.2%38.9%16.6%2.3%

  1. 1.Nike

    42.2%

    Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.9 points.

  2. 2.Adidas

    38.9%

    Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +1.2 points.

  3. 3.Puma

    16.6%

    Held 3rd. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.6 points.

  4. 4.Mizuno

    2.3%

    Held 4th. 3.9K estimated branded searches, -0.26% vs prior month. Share +0.1 points.

Compare popularity between Nike and its closest rivals

Every comparison with Nike

24 comparisons

How has branded search demand for Nike changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nike in New Zealand held steady, from 90.1K to 92.4K.
  • Across the 12 months ending September 2026, Nike’s share of searches among soccer boots brands in New Zealand decreased from 46.2% to 42.2%.
  • Across the 12 months ending September 2026, Nike’s share of searches among soccer boots brands in New Zealand peaked at 50.5% in January 2026 and was lowest at 41% in June 2026.

How did search popularity change for New Zealand soccer boots brands in September 2026?

4 changes

  1. In September 2026, Adidas gained share of searches among soccer boots brands in New Zealand, from 37.7% to 38.9%.

  2. In September 2026, Puma gained share of searches among soccer boots brands in New Zealand, from 16% to 16.6%.

  3. In September 2026, Nike lost share of searches among soccer boots brands in New Zealand, from 44.2% to 42.2%.

  4. Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.

How are Nike’s branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Nike’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nike
  • nike air max
  • nike airforce
  • nike backpacks
  • nike dunks
  • nike hoodie
  • nike metcons
  • nike pegasus
  • nike pro
  • nike running shoes
  • nike shoes
  • nike shorts
  • nike shox
  • nike sneakers
  • nike socks
  • nike tn

Do you work for Nike? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Nike compete?

Nike is ranked in 14 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands1st of 1023.1%Show ranking
Casual shoes brands1st of 723.8%Show ranking
Rugby cleats brands1st of 628.2%Show ranking
Football boot brands1st of 629.5%Show ranking
Basketball shoe brands1st of 630%Show ranking
Skate shoes brands1st of 730.7%Show ranking
Sports bra brands2nd of 731.9%Show ranking
Baseball cleats brands1st of 533.4%Show ranking
Turf shoes brands1st of 533.4%Show ranking
Football cleats brands1st of 434%Show ranking
Indoor soccer shoes brands1st of 542.2%Show ranking
Soccer boots brands1st of 442.2%Shown above
Football brands1st of 543.2%Show ranking
Golf shoe brands1st of 543.2%Show ranking
Creator with pink hair and a pink jacket

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