Brandwave

Adidas vs Nike:Which is more popular?

In September 2026, Nike had more branded searches than Adidas among soccer boots brands in New Zealand. Nike had about 72,700 branded searches, while Adidas had 67,000. Nike made up 42.2% of all soccer boots brand searches we track, and Adidas accounted for 38.9%. When we asked ChatGPT and Google AI Overviews about soccer boots brands, both Adidas and Nike appeared in all five answers. Nike was mentioned before Adidas in three out of five answers.

Among soccer boots brands in New Zealand in September 2026

Who do people search for more?

Nike, about 9% more searches than Adidas

Nike 72.7K searchesAdidas 67K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Adidas in 5 of 5Nike in 5 of 5

Who does AI recommend more?

Nike, named ahead of Adidas in 3 of 5 answers

Nike first in 3Adidas first in 2

Follow Adidas vs Nike and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top soccer boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, both Adidas and Nike showed up in all five answers. Nike was listed before Adidas in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nike1st
  2. Adidas2nd
  3. Mizuno3rd
  4. Puma4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about soccer boots brands

5 answers

  • Asked ChatGPT

    “Which soccer boots brand should I buy in New Zealand?”

    1. 1Adidas
    2. 2Nike
    3. 3Mizuno
    4. 4Puma

  • Asked ChatGPT

    “What are the best soccer boots brands in New Zealand?”

    1. 1Adidas
    2. 2Mizuno
    3. 3Puma
    4. 4Nike

  • Asked ChatGPT

    “What's the best soccer boots brand in New Zealand for firm ground play?”

    1. 1Nike
    2. 2Adidas
    3. 3Puma

  • Searched Google, AI Overview

    “football boots nz”

    1. 1Nike
    2. 2Adidas
    3. 3Puma

  • Searched Google, AI Overview

    “best soccer boots”

    1. 1Nike
    2. 2Adidas
    3. 3Mizuno

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Adidas or Nike more popular in search?

This chart shows how often people search Google for Adidas and Nike by name. Each line represents a brand's share of searches for all four soccer boots brands we track, month by month, from searches in New Zealand.

Adidas and Nike among soccer boots brands in New Zealand, by month

Share of searches by month for Nike, Adidas. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasPumaMizuno
Oct 202546.2%37.7%14.1%2%
Nov 202547.8%38.3%12.4%1.5%
Dec 202549.6%33.6%15.2%1.6%
Jan 202650.5%33.3%13.7%2.5%
Feb 202647.5%36.6%13.1%2.8%
Mar 202645.1%38.4%13.9%2.6%
Apr 202644.4%38.3%14.5%2.8%
May 202643.3%40.8%13.4%2.5%
Jun 202641%37.3%19.6%2.1%
Jul 202641.5%38.4%17.9%2.2%
Aug 202644.2%37.7%16%2.1%
Sep 202642.2%38.9%16.6%2.3%

How has the Adidas and Nike comparison changed over the last 12 months?

3 findings
  • Nike was ahead of Adidas in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adidas’ share of searches among soccer boots brands in New Zealand moved from 37.7% to 38.9%, and its estimated monthly branded searches moved from 60.5K to 67K.
  • Across the 12 months ending September 2026, Nike’s share of searches among soccer boots brands in New Zealand moved from 46.2% to 42.2%, and its estimated monthly branded searches moved from 74.1K to 72.7K.

How did search popularity change for New Zealand soccer boots brands in September 2026?

2 changes

  1. In September 2026, Adidas gained share of searches among soccer boots brands in New Zealand, from 37.7% to 38.9%.

  2. In September 2026, Nike lost share of searches among soccer boots brands in New Zealand, from 44.2% to 42.2%.

How are branded searches counted?

28 search terms

Brandwave collects information about searches that people make online using Adidas’ and Nike’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adidas

15 branded search terms

  • adidas
  • adidas adizero
  • adidas campus
  • adidas gazelle
  • adidas jacket
  • adidas logos
  • adidas originals
  • adidas outlets
  • adidas predator
  • adidas samba
  • adidas samba og
  • adidas slides
  • adidas spezial
  • adidas superstar
  • adidas trackpants

Nike

13 branded search terms

  • nike
  • nike air max
  • nike airforce
  • nike backpacks
  • nike dunks
  • nike hoodie
  • nike metcons
  • nike pegasus
  • nike pro
  • nike shorts
  • nike shox
  • nike socks
  • nike tn

How the Brand Demand Index is measured

Other head-to-heads among soccer boots brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free