Brandwave

Adidas vs Mizuno:Which is more popular?

In September 2026, Adidas had more branded searches than Mizuno among soccer boots brands in New Zealand. Adidas had about 67,000 branded searches, while Mizuno had 3,890. Adidas made up 38.9% of all soccer boots brand searches we track, and Mizuno accounted for 2.3%. When we asked ChatGPT and Google AI Overviews about soccer boots brands, Adidas appeared in all five answers and Mizuno in three. Adidas was mentioned before Mizuno in every answer.

Among soccer boots brands in New Zealand in September 2026

Who do people search for more?

Adidas, about 17 searches for every 1 for Mizuno

Adidas 67K searchesMizuno 3.9K searches

Who does AI mention more?

Adidas, mentioned in every answer we collected

Adidas in 5 of 5Mizuno in 3 of 5

Who does AI recommend more?

Adidas, named ahead of Mizuno in every answer

Adidas first in 5Mizuno never first

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Top soccer boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adidas appeared in all five answers. Mizuno was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Adidas was listed before Mizuno in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nike1st
  2. Adidas2nd
  3. Mizuno3rd
  4. Puma4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about soccer boots brands

5 answers

  • Asked ChatGPT

    “Which soccer boots brand should I buy in New Zealand?”

    1. 1Adidas
    2. 2Nike
    3. 3Mizuno
    4. 4Puma

  • Asked ChatGPT

    “What are the best soccer boots brands in New Zealand?”

    1. 1Adidas
    2. 2Mizuno
    3. 3Puma
    4. 4Nike

  • Asked ChatGPT

    “What's the best soccer boots brand in New Zealand for firm ground play?”

    1. 1Nike
    2. 2Adidas
    3. 3Puma

  • Searched Google, AI Overview

    “football boots nz”

    1. 1Nike
    2. 2Adidas
    3. 3Puma

  • Searched Google, AI Overview

    “best soccer boots”

    1. 1Nike
    2. 2Adidas
    3. 3Mizuno

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Adidas or Mizuno more popular in search?

This chart shows how often people search Google for Adidas and Mizuno by name. Each line represents a brand's share of searches for all four soccer boots brands we track, month by month, from searches in New Zealand.

Adidas and Mizuno among soccer boots brands in New Zealand, by month

Share of searches by month for Adidas, Mizuno. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasPumaMizuno
Oct 202546.2%37.7%14.1%2%
Nov 202547.8%38.3%12.4%1.5%
Dec 202549.6%33.6%15.2%1.6%
Jan 202650.5%33.3%13.7%2.5%
Feb 202647.5%36.6%13.1%2.8%
Mar 202645.1%38.4%13.9%2.6%
Apr 202644.4%38.3%14.5%2.8%
May 202643.3%40.8%13.4%2.5%
Jun 202641%37.3%19.6%2.1%
Jul 202641.5%38.4%17.9%2.2%
Aug 202644.2%37.7%16%2.1%
Sep 202642.2%38.9%16.6%2.3%

How has the Adidas and Mizuno comparison changed over the last 12 months?

3 findings
  • Adidas was ahead of Mizuno in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adidas’ share of searches among soccer boots brands in New Zealand moved from 37.7% to 38.9%, and its estimated monthly branded searches moved from 60.5K to 67K.
  • Across the 12 months ending September 2026, Mizuno’s share of searches among soccer boots brands in New Zealand moved from 2% to 2.3%, and its estimated monthly branded searches moved from 3.2K to 3.9K.

How did search popularity change for New Zealand soccer boots brands in September 2026?

2 changes

  1. In September 2026, Adidas gained share of searches among soccer boots brands in New Zealand, from 37.7% to 38.9%.

  2. Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.

How are branded searches counted?

26 search terms

Brandwave collects information about searches that people make online using Adidas’ and Mizuno’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adidas

15 branded search terms

  • adidas
  • adidas adizero
  • adidas campus
  • adidas gazelle
  • adidas jacket
  • adidas logos
  • adidas originals
  • adidas outlets
  • adidas predator
  • adidas samba
  • adidas samba og
  • adidas slides
  • adidas spezial
  • adidas superstar
  • adidas trackpants

Mizuno

11 branded search terms

  • mizuno
  • mizuno alpha
  • mizuno inspire
  • mizuno irons
  • mizuno jp
  • mizuno jpx
  • mizuno morelia
  • mizuno morelia neo
  • mizuno putter
  • mizuno waves
  • mizuno wedges

How the Brand Demand Index is measured

Other head-to-heads among soccer boots brands

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