Brandwave

How popular isAdidas?

In September 2026, people searched for Adidas by name about 79,100 times in New Zealand, a 13.1% increase from the previous year. These searches made up 38.9% of all New Zealand soccer boots brand searches, placing Adidas second out of four brands. When we asked both ChatGPT and Google AI Overviews about soccer boots brands, Adidas appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Adidas is the second most searched of 4 competitors and the second most recommended in AI answers.

  1. NikeShare of searches 42.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. AdidasShare of searches 38.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. PumaShare of searches 16.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. MizunoShare of searches 2.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Adidas website (opens in a new tab)

Follow Adidas and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top soccer boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adidas appeared in all five answers. Adidas is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nike1st
  2. Adidas2nd
  3. Mizuno3rd
  4. Puma4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about soccer boots brands

5 answers

  • Asked ChatGPT

    “Which soccer boots brand should I buy in New Zealand?”

    1. 1Adidas
    2. 2Nike
    3. 3Mizuno
    4. 4Puma

  • Asked ChatGPT

    “What are the best soccer boots brands in New Zealand?”

    1. 1Adidas
    2. 2Mizuno
    3. 3Puma
    4. 4Nike

  • Asked ChatGPT

    “What's the best soccer boots brand in New Zealand for firm ground play?”

    1. 1Nike
    2. 2Adidas
    3. 3Puma

  • Searched Google, AI Overview

    “football boots nz”

    1. 1Nike
    2. 2Adidas
    3. 3Puma

  • Searched Google, AI Overview

    “best soccer boots”

    1. 1Nike
    2. 2Adidas
    3. 3Mizuno

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which soccer boots brands compete with Adidas?

Adidas against soccer boots brands in New Zealand, by month

Share of searches by month for Nike, Adidas, Puma, Mizuno. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasPumaMizuno
Oct 202546.2%37.7%14.1%2%
Nov 202547.8%38.3%12.4%1.5%
Dec 202549.6%33.6%15.2%1.6%
Jan 202650.5%33.3%13.7%2.5%
Feb 202647.5%36.6%13.1%2.8%
Mar 202645.1%38.4%13.9%2.6%
Apr 202644.4%38.3%14.5%2.8%
May 202643.3%40.8%13.4%2.5%
Jun 202641%37.3%19.6%2.1%
Jul 202641.5%38.4%17.9%2.2%
Aug 202644.2%37.7%16%2.1%
Sep 202642.2%38.9%16.6%2.3%

  1. 1.Nike

    42.2%

    Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.9 points.

  2. 2.Adidas

    38.9%

    Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +1.2 points.

  3. 3.Puma

    16.6%

    Held 3rd. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.6 points.

  4. 4.Mizuno

    2.3%

    Held 4th. 3.9K estimated branded searches, -0.26% vs prior month. Share +0.1 points.

Compare popularity between Adidas and its closest rivals

Every comparison with Adidas

32 comparisons

How has branded search demand for Adidas changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Adidas in New Zealand rose from 69.9K to 79.1K.
  • Across the 12 months ending September 2026, Adidas’ share of searches among soccer boots brands in New Zealand increased from 37.7% to 38.9%.
  • Across the 12 months ending September 2026, Adidas’ share of searches among soccer boots brands in New Zealand peaked at 40.8% in May 2026 and was lowest at 33.3% in January 2026.

How did search popularity change for New Zealand soccer boots brands in September 2026?

4 changes

  1. In September 2026, Adidas gained share of searches among soccer boots brands in New Zealand, from 37.7% to 38.9%.

  2. In September 2026, Puma gained share of searches among soccer boots brands in New Zealand, from 16% to 16.6%.

  3. In September 2026, Nike lost share of searches among soccer boots brands in New Zealand, from 44.2% to 42.2%.

  4. Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.

How are Adidas’ branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Adidas’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • adidas
  • adidas adizero
  • adidas campus
  • adidas gazelle
  • adidas hockey
  • adidas jacket
  • adidas logos
  • adidas originals
  • adidas outlets
  • adidas padel
  • adidas predator
  • adidas rugby
  • adidas rugby boots
  • adidas running shoes
  • adidas samba
  • adidas samba og
  • adidas shoes
  • adidas slides
  • adidas sneakers
  • adidas spezial
  • adidas superstar
  • adidas trackpants

Do you work for Adidas? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Adidas compete?

Adidas is ranked in 17 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Sneaker brands2nd of 1019.6%Show ranking
Casual shoes brands2nd of 721.9%Show ranking
Rugby cleats brands2nd of 626%Show ranking
Football boot brands2nd of 627.2%Show ranking
Basketball shoe brands2nd of 627.6%Show ranking
Skate shoes brands2nd of 728.3%Show ranking
Sports bra brands3rd of 729.4%Show ranking
Baseball cleats brands2nd of 530.8%Show ranking
Turf shoes brands2nd of 530.8%Show ranking
Football cleats brands2nd of 431.3%Show ranking
Indoor soccer shoes brands2nd of 538.9%Show ranking
Soccer boots brands2nd of 438.9%Shown above
Football brands2nd of 539.8%Show ranking
Golf shoe brands2nd of 539.8%Show ranking
Rugby gear brands3rd of 69.9%Show ranking
Padel racket brands6th of 70.22%Show ranking
Hockey gear brands5th of 84.3%Show ranking
Creator with pink hair and a pink jacket

Is Adidas your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free