Adidas vs OBO:Which is more popular?
In September 2026, Adidas and OBO were level in searches among hockey gear brands in New Zealand, with an estimated 50 branded searches each, at 4.3% of the total each. When we asked ChatGPT and Google AI Overviews about hockey gear brands, both Adidas and OBO appeared in all three answers. Adidas was mentioned before OBO in every answer.
Who do people search for more?
Adidas and OBO are searched for about as often as each other.
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Adidas, named ahead of OBO in every answer
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Top hockey gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Adidas and OBO showed up in all three answers. Adidas was listed before OBO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kookaburra3 of 3Named in 3 of 3 ChatGPT answers
Gryphon3 of 3Named in 3 of 3 ChatGPT answers- Adidas3 of 3Named in 3 of 3 ChatGPT answers
OBO3 of 3Named in 3 of 3 ChatGPT answers- Grays2 of 3Named in 2 of 3 ChatGPT answers
Bauer2 of 3Named in 2 of 3 ChatGPT answers- Osaka1 of 3Named in 1 of 3 ChatGPT answers
- Malik0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hockey gear brands
3 answers
Asked ChatGPT
“Which hockey gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hockey gear brands in New Zealand?”
Asked ChatGPT
“What's the best hockey gear brand in New Zealand for field hockey?”
Searched Google, AI Overview
“hockey gear brands”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best hockey sticks”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adidas or OBO more popular in search?
This chart shows how often people search Google for Adidas and OBO by name. Each line represents a brand's share of searches for all eight hockey gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Adidas, OBO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osaka | Kookaburra | Gryphon | Grays | Adidas | OBO | Malik | Bauer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 38.1% | 10.3% | 14.4% | 3.1% | 4.1% | 2.1% | 2.1% |
| Nov 2025 | 17.3% | 52.9% | 6.7% | 13.5% | 1.9% | 3.8% | 1.9% | 1.9% |
| Dec 2025 | 12.8% | 56.4% | 7.7% | 11.5% | 3.8% | 3.8% | 2.6% | 1.3% |
| Jan 2026 | 16% | 41.3% | 12% | 18.7% | 4% | 2.7% | 2.7% | 2.7% |
| Feb 2026 | 26.2% | 26.2% | 13.1% | 18.7% | 4.7% | 4.7% | 1.9% | 4.7% |
| Mar 2026 | 34.9% | 21.1% | 12.7% | 21.1% | 3% | 4.2% | 1.8% | 1.2% |
| Apr 2026 | 30.6% | 13.7% | 16.9% | 25.8% | 3.2% | 5.6% | 2.4% | 1.6% |
| May 2026 | 36.3% | 8.2% | 17.8% | 21.9% | 6.2% | 4.8% | 3.4% | 1.4% |
| Jun 2026 | 37.8% | 10.1% | 15.5% | 18.9% | 7.4% | 4.7% | 3.4% | 2% |
| Jul 2026 | 39.6% | 11.9% | 15.8% | 17.8% | 4% | 5% | 3% | 3% |
| Aug 2026 | 34.2% | 15.5% | 16.8% | 16.8% | 7.1% | 5.8% | 1.9% | 1.9% |
| Sep 2026 | 30.4% | 25.2% | 16.5% | 15.7% | 4.3% | 4.3% | 2.6% | 0.87% |
How has the Adidas and OBO comparison changed over the last 12 months?
3 findings
- The lead changed hands 5 times in the 12 months ending September 2026: Adidas took it in January 2026, OBO took it in March 2026, Adidas took it in May 2026, OBO took it in July 2026, Adidas took it in August 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among hockey gear brands in New Zealand moved from 3.1% to 4.3%, and its estimated monthly branded searches moved from 30 to 50.
- Across the 12 months ending September 2026, OBO’s share of searches among hockey gear brands in New Zealand moved from 4.1% to 4.3%, and its estimated monthly branded searches moved from 40 to 50.
How did search popularity change for New Zealand hockey gear brands in September 2026?
2 changes
In September 2026, Adidas lost share of searches among hockey gear brands in New Zealand, from 7.1% to 4.3%.
In September 2026, OBO lost share of searches among hockey gear brands in New Zealand, from 5.8% to 4.3%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adidas’ and OBO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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