How popular isBauer?
In September 2026, people searched for Bauer by name about 10 times in New Zealand, a 50% decrease from the previous year. These searches made up 0.87% of all New Zealand hockey gear brand searches, placing Bauer eighth out of eight brands. When we asked both ChatGPT and Google AI Overviews about hockey gear brands, Bauer appeared in two of the three answers and was the seventh most recommended of the eight.
Bauer is the eighth most searched of 8 competitors and the seventh most recommended in AI answers.
- OsakaShare of searches 30.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
KookaburraShare of searches 25.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
GryphonShare of searches 16.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st- GraysShare of searches 15.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
BauerShare of searches 0.87%Mentioned in 2 of 3 AI answersPlace in AI recommendations 7th
Follow Bauer and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hockey gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Bauer was mentioned in two out of three: in two of the three ChatGPT answers. Bauer is the seventh most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kookaburra3 of 3Named in 3 of 3 ChatGPT answers
- Gryphon3 of 3Named in 3 of 3 ChatGPT answers
Adidas3 of 3Named in 3 of 3 ChatGPT answers
OBO3 of 3Named in 3 of 3 ChatGPT answers- Grays2 of 3Named in 2 of 3 ChatGPT answers
- Bauer2 of 3Named in 2 of 3 ChatGPT answers
- Osaka1 of 3Named in 1 of 3 ChatGPT answers
- Malik0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hockey gear brands
3 answers
Asked ChatGPT
“Which hockey gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hockey gear brands in New Zealand?”
Asked ChatGPT
“What's the best hockey gear brand in New Zealand for field hockey?”
Searched Google, AI Overview
“hockey gear brands”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best hockey sticks”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hockey gear brands compete with Bauer?
Share of searches by month for Osaka, Kookaburra, Gryphon, Grays, Adidas, OBO, Malik, Bauer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osaka | Kookaburra | Gryphon | Grays | Adidas | OBO | Malik | Bauer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 38.1% | 10.3% | 14.4% | 3.1% | 4.1% | 2.1% | 2.1% |
| Nov 2025 | 17.3% | 52.9% | 6.7% | 13.5% | 1.9% | 3.8% | 1.9% | 1.9% |
| Dec 2025 | 12.8% | 56.4% | 7.7% | 11.5% | 3.8% | 3.8% | 2.6% | 1.3% |
| Jan 2026 | 16% | 41.3% | 12% | 18.7% | 4% | 2.7% | 2.7% | 2.7% |
| Feb 2026 | 26.2% | 26.2% | 13.1% | 18.7% | 4.7% | 4.7% | 1.9% | 4.7% |
| Mar 2026 | 34.9% | 21.1% | 12.7% | 21.1% | 3% | 4.2% | 1.8% | 1.2% |
| Apr 2026 | 30.6% | 13.7% | 16.9% | 25.8% | 3.2% | 5.6% | 2.4% | 1.6% |
| May 2026 | 36.3% | 8.2% | 17.8% | 21.9% | 6.2% | 4.8% | 3.4% | 1.4% |
| Jun 2026 | 37.8% | 10.1% | 15.5% | 18.9% | 7.4% | 4.7% | 3.4% | 2% |
| Jul 2026 | 39.6% | 11.9% | 15.8% | 17.8% | 4% | 5% | 3% | 3% |
| Aug 2026 | 34.2% | 15.5% | 16.8% | 16.8% | 7.1% | 5.8% | 1.9% | 1.9% |
| Sep 2026 | 30.4% | 25.2% | 16.5% | 15.7% | 4.3% | 4.3% | 2.6% | 0.87% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.4% | 350 | -34% | -3.8 points | |
| 2, moved from 4th to 2nd | 25.2% | 290 | +20.8% | +9.7 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 16.5% | 190 | -26.9% | -0.3 points | |
| 4, moved from 2nd to 4th | 15.7% | 180 | -30.8% | -1.1 pointsmoved from 2nd to 4th | |
| 5, held 5th | 4.3% | 50 | -54.5% | -2.7 points | |
| 6, held 6th | 4.3% | 50 | -44.4% | -1.5 points | |
| 7, moved from 8th to 7th | 2.6% | 30 | 0% | +0.7 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.87% | 10 | -66.7% | -1.1 pointsmoved from 7th to 8th |
1.Osaka
30.4%
Held 1st. 350 estimated branded searches, -34% vs prior month. Share -3.8 points.
25.2%
Moved from 4th to 2nd. 290 estimated branded searches, +20.8% vs prior month. Share +9.7 points.
3.
Gryphon16.5%
Held 3rd. 190 estimated branded searches, -26.9% vs prior month. Share -0.3 points.
4.Grays
15.7%
Moved from 2nd to 4th. 180 estimated branded searches, -30.8% vs prior month. Share -1.1 points.
5.
Adidas4.3%
Held 5th. 50 estimated branded searches, -54.5% vs prior month. Share -2.7 points.
6.
OBO4.3%
Held 6th. 50 estimated branded searches, -44.4% vs prior month. Share -1.5 points.
7.Malik
2.6%
Moved from 8th to 7th. 30 estimated branded searches, 0% vs prior month. Share +0.7 points.
8.
Bauer0.87%
Moved from 7th to 8th. 10 estimated branded searches, -66.7% vs prior month. Share -1.1 points.
Compare popularity between Bauer and its closest rivals
How has branded search demand for Bauer changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bauer in New Zealand fell from 20 to 10.
- Across the 12 months ending September 2026, Bauer’s share of searches among hockey gear brands in New Zealand decreased from 2.1% to 0.87%.
- Across the 12 months ending September 2026, Bauer’s share of searches among hockey gear brands in New Zealand peaked at 4.7% in February 2026 and was lowest at 0.87% in September 2026.
- Across the 12 months ending September 2026, Bauer fell from 7th to 8th among hockey gear brands in New Zealand.
How did search popularity change for New Zealand hockey gear brands in September 2026?
6 changes
In September 2026, Kookaburra overtook Grays and Gryphon to rank 2nd among hockey gear brands in New Zealand, with 25.2% of the searches.
In September 2026, Malik overtook Bauer to rank 7th among hockey gear brands in New Zealand, with 2.6% of the searches.
In September 2026, Osaka lost share of searches among hockey gear brands in New Zealand, from 34.2% to 30.4%.
In September 2026, Adidas lost share of searches among hockey gear brands in New Zealand, from 7.1% to 4.3%.
In September 2026, OBO lost share of searches among hockey gear brands in New Zealand, from 5.8% to 4.3%.
In September 2026, Grays lost share of searches among hockey gear brands in New Zealand, from 16.8% to 15.7%.
How are Bauer’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bauer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bauer hockey
Do you work for Bauer? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Bauer your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.