Adidas vs Bauer:Which is more popular?
In September 2026, Adidas had more branded searches than Bauer among hockey gear brands in New Zealand. Adidas had about 50 branded searches, while Bauer had 10. Adidas made up 4.3% of all hockey gear brand searches we track, and Bauer accounted for 0.87%. When we asked ChatGPT and Google AI Overviews about hockey gear brands, Adidas appeared in all three answers and Bauer in two. Adidas was mentioned before Bauer in every answer.
Who do people search for more?
Adidas, about 5 searches for every 1 for Bauer
Who does AI mention more?
Adidas, mentioned in every answer we collected
Who does AI recommend more?
Adidas, named ahead of Bauer in every answer
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Top hockey gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Adidas appeared in all three answers. Bauer was mentioned in two out of three: in two of the three ChatGPT answers. Adidas was listed before Bauer in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kookaburra3 of 3Named in 3 of 3 ChatGPT answers
Gryphon3 of 3Named in 3 of 3 ChatGPT answers- Adidas3 of 3Named in 3 of 3 ChatGPT answers
OBO3 of 3Named in 3 of 3 ChatGPT answers- Grays2 of 3Named in 2 of 3 ChatGPT answers
Bauer2 of 3Named in 2 of 3 ChatGPT answers- Osaka1 of 3Named in 1 of 3 ChatGPT answers
- Malik0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hockey gear brands
3 answers
Asked ChatGPT
“Which hockey gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hockey gear brands in New Zealand?”
Asked ChatGPT
“What's the best hockey gear brand in New Zealand for field hockey?”
Searched Google, AI Overview
“hockey gear brands”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best hockey sticks”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adidas or Bauer more popular in search?
This chart shows how often people search Google for Adidas and Bauer by name. Each line represents a brand's share of searches for all eight hockey gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Adidas, Bauer. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osaka | Kookaburra | Gryphon | Grays | Adidas | OBO | Malik | Bauer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 38.1% | 10.3% | 14.4% | 3.1% | 4.1% | 2.1% | 2.1% |
| Nov 2025 | 17.3% | 52.9% | 6.7% | 13.5% | 1.9% | 3.8% | 1.9% | 1.9% |
| Dec 2025 | 12.8% | 56.4% | 7.7% | 11.5% | 3.8% | 3.8% | 2.6% | 1.3% |
| Jan 2026 | 16% | 41.3% | 12% | 18.7% | 4% | 2.7% | 2.7% | 2.7% |
| Feb 2026 | 26.2% | 26.2% | 13.1% | 18.7% | 4.7% | 4.7% | 1.9% | 4.7% |
| Mar 2026 | 34.9% | 21.1% | 12.7% | 21.1% | 3% | 4.2% | 1.8% | 1.2% |
| Apr 2026 | 30.6% | 13.7% | 16.9% | 25.8% | 3.2% | 5.6% | 2.4% | 1.6% |
| May 2026 | 36.3% | 8.2% | 17.8% | 21.9% | 6.2% | 4.8% | 3.4% | 1.4% |
| Jun 2026 | 37.8% | 10.1% | 15.5% | 18.9% | 7.4% | 4.7% | 3.4% | 2% |
| Jul 2026 | 39.6% | 11.9% | 15.8% | 17.8% | 4% | 5% | 3% | 3% |
| Aug 2026 | 34.2% | 15.5% | 16.8% | 16.8% | 7.1% | 5.8% | 1.9% | 1.9% |
| Sep 2026 | 30.4% | 25.2% | 16.5% | 15.7% | 4.3% | 4.3% | 2.6% | 0.87% |
How has the Adidas and Bauer comparison changed over the last 12 months?
3 findings
- Adidas was ahead of Bauer in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among hockey gear brands in New Zealand moved from 3.1% to 4.3%, and its estimated monthly branded searches moved from 30 to 50.
- Across the 12 months ending September 2026, Bauer’s share of searches among hockey gear brands in New Zealand moved from 2.1% to 0.87%, and its estimated monthly branded searches moved from 20 to 10.
How did search popularity change for New Zealand hockey gear brands in September 2026?
3 changes
In September 2026, Malik overtook Bauer to rank 7th among hockey gear brands in New Zealand, with 2.6% of the searches.
In September 2026, Adidas lost share of searches among hockey gear brands in New Zealand, from 7.1% to 4.3%.
In September 2026, Bauer lost share of searches among hockey gear brands in New Zealand, from 1.9% to 0.87%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Adidas’ and Bauer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hockey gear brands
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