Hockey gear brands in New Zealand:Which are most popular?
In September 2026, Osaka was the most searched hockey gear brand in New Zealand, accounting for 30.4% of all searches among the eight brands we track. When we checked with ChatGPT and Google AI Overviews, Kookaburra, Gryphon, Adidas and OBO showed up in every answer. Gryphon was recommended most often, coming first in two out of three responses.
- OsakaShare of searches 30.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
KookaburraShare of searches 25.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
GryphonShare of searches 16.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st- GraysShare of searches 15.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
AdidasShare of searches 4.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Follow hockey gear brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hockey gear brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Kookaburra, Gryphon, Adidas and OBO appeared every time. Gryphon was recommended most often, coming first in two out of three answers. Adidas was second, and Grays was third. Malik, which ranked seventh in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kookaburra3 of 3Named in 3 of 3 ChatGPT answers
- Gryphon3 of 3Named in 3 of 3 ChatGPT answers
- Adidas3 of 3Named in 3 of 3 ChatGPT answers
OBO3 of 3Named in 3 of 3 ChatGPT answers- Grays2 of 3Named in 2 of 3 ChatGPT answers
Bauer2 of 3Named in 2 of 3 ChatGPT answers- Osaka1 of 3Named in 1 of 3 ChatGPT answers
- Malik0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hockey gear brands
3 answers
Asked ChatGPT
“Which hockey gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hockey gear brands in New Zealand?”
Asked ChatGPT
“What's the best hockey gear brand in New Zealand for field hockey?”
Searched Google, AI Overview
“hockey gear brands”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best hockey sticks”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hockey gear brands do people search for most?
This chart shows how often people search Google for each hockey gear brand by name. Each line represents a brand's share of searches for all eight hockey gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Osaka, Kookaburra, Gryphon, Grays, Adidas, OBO, Malik. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osaka | Kookaburra | Gryphon | Grays | Adidas | OBO | Malik | Bauer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 38.1% | 10.3% | 14.4% | 3.1% | 4.1% | 2.1% | 2.1% |
| Nov 2025 | 17.3% | 52.9% | 6.7% | 13.5% | 1.9% | 3.8% | 1.9% | 1.9% |
| Dec 2025 | 12.8% | 56.4% | 7.7% | 11.5% | 3.8% | 3.8% | 2.6% | 1.3% |
| Jan 2026 | 16% | 41.3% | 12% | 18.7% | 4% | 2.7% | 2.7% | 2.7% |
| Feb 2026 | 26.2% | 26.2% | 13.1% | 18.7% | 4.7% | 4.7% | 1.9% | 4.7% |
| Mar 2026 | 34.9% | 21.1% | 12.7% | 21.1% | 3% | 4.2% | 1.8% | 1.2% |
| Apr 2026 | 30.6% | 13.7% | 16.9% | 25.8% | 3.2% | 5.6% | 2.4% | 1.6% |
| May 2026 | 36.3% | 8.2% | 17.8% | 21.9% | 6.2% | 4.8% | 3.4% | 1.4% |
| Jun 2026 | 37.8% | 10.1% | 15.5% | 18.9% | 7.4% | 4.7% | 3.4% | 2% |
| Jul 2026 | 39.6% | 11.9% | 15.8% | 17.8% | 4% | 5% | 3% | 3% |
| Aug 2026 | 34.2% | 15.5% | 16.8% | 16.8% | 7.1% | 5.8% | 1.9% | 1.9% |
| Sep 2026 | 30.4% | 25.2% | 16.5% | 15.7% | 4.3% | 4.3% | 2.6% | 0.87% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.4% | 350 | -34% | -3.8 points | |
| 2, moved from 4th to 2nd | 25.2% | 290 | +20.8% | +9.7 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 16.5% | 190 | -26.9% | -0.3 points | |
| 4, moved from 2nd to 4th | 15.7% | 180 | -30.8% | -1.1 pointsmoved from 2nd to 4th | |
| 5, held 5th | 4.3% | 50 | -54.5% | -2.7 points | |
| 6, held 6th | 4.3% | 50 | -44.4% | -1.5 points | |
| 7, moved from 8th to 7th | 2.6% | 30 | 0% | +0.7 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.87% | 10 | -66.7% | -1.1 pointsmoved from 7th to 8th |
1.Osaka
30.4%
Held 1st. 350 estimated branded searches, -34% vs prior month. Share -3.8 points.
25.2%
Moved from 4th to 2nd. 290 estimated branded searches, +20.8% vs prior month. Share +9.7 points.
3.
Gryphon16.5%
Held 3rd. 190 estimated branded searches, -26.9% vs prior month. Share -0.3 points.
4.Grays
15.7%
Moved from 2nd to 4th. 180 estimated branded searches, -30.8% vs prior month. Share -1.1 points.
5.
Adidas4.3%
Held 5th. 50 estimated branded searches, -54.5% vs prior month. Share -2.7 points.
6.
OBO4.3%
Held 6th. 50 estimated branded searches, -44.4% vs prior month. Share -1.5 points.
7.Malik
2.6%
Moved from 8th to 7th. 30 estimated branded searches, 0% vs prior month. Share +0.7 points.
8.
Bauer0.87%
Moved from 7th to 8th. 10 estimated branded searches, -66.7% vs prior month. Share -1.1 points.
Which brand is most popular in search among hockey gear brands in New Zealand?
8 brands
In September 2026, Osaka was the most searched among hockey gear brands in New Zealand, with an estimated 350 branded searches, 30.4% of all searches for the eight we track. Kookaburra is in 2nd place, 5.2 percentage points behind at 25.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Osaka | 25.8% → 30.4% | 39.6%Jul 2026 | 12.8%Dec 2025 | 2nd → 1st |
| Kookaburra | 38.1% → 25.2% | 56.4%Dec 2025 | 8.2%May 2026 | 1st → 2nd |
| Gryphon | 10.3% → 16.5% | 17.8%May 2026 | 6.7%Nov 2025 | 4th → 3rd |
| Grays | 14.4% → 15.7% | 25.8%Apr 2026 | 11.5%Dec 2025 | 3rd → 4th |
| Adidas | 3.1% → 4.3% | 7.4%Jun 2026 | 1.9%Nov 2025 | 6th → 5th |
| OBO | 4.1% → 4.3% | 5.8%Aug 2026 | 2.7%Jan 2026 | 5th → 6th |
| Malik | 2.1% → 2.6% | 3.4%May 2026 | 1.8%Mar 2026 | 8th → 7th |
| Bauer | 2.1% → 0.87% | 4.7%Feb 2026 | 0.87%Sep 2026 | 7th → 8th |
Each finding as a sentence
- Across the 12 months ending September 2026, Osaka’s share of searches among hockey gear brands in New Zealand increased from 25.8% to 30.4%.
- Across the 12 months ending September 2026, Kookaburra’s share of searches among hockey gear brands in New Zealand decreased from 38.1% to 25.2%.
- Across the 12 months ending September 2026, Gryphon’s share of searches among hockey gear brands in New Zealand increased from 10.3% to 16.5%.
- Across the 12 months ending September 2026, Grays’ share of searches among hockey gear brands in New Zealand increased from 14.4% to 15.7%.
- Across the 12 months ending September 2026, Adidas’ share of searches among hockey gear brands in New Zealand increased from 3.1% to 4.3%.
- Across the 12 months ending September 2026, Malik’s share of searches among hockey gear brands in New Zealand increased from 2.1% to 2.6%.
- Across the 12 months ending September 2026, Bauer’s share of searches among hockey gear brands in New Zealand decreased from 2.1% to 0.87%.
- Across the 12 months ending September 2026, Osaka’s share of searches among hockey gear brands in New Zealand peaked at 39.6% in July 2026 and was lowest at 12.8% in December 2025.
- Across the 12 months ending September 2026, Kookaburra’s share of searches among hockey gear brands in New Zealand peaked at 56.4% in December 2025 and was lowest at 8.2% in May 2026.
- Across the 12 months ending September 2026, Gryphon’s share of searches among hockey gear brands in New Zealand peaked at 17.8% in May 2026 and was lowest at 6.7% in November 2025.
- Across the 12 months ending September 2026, Grays’ share of searches among hockey gear brands in New Zealand peaked at 25.8% in April 2026 and was lowest at 11.5% in December 2025.
- Across the 12 months ending September 2026, Adidas’ share of searches among hockey gear brands in New Zealand peaked at 7.4% in June 2026 and was lowest at 1.9% in November 2025.
- Across the 12 months ending September 2026, OBO’s share of searches among hockey gear brands in New Zealand peaked at 5.8% in August 2026 and was lowest at 2.7% in January 2026.
- Across the 12 months ending September 2026, Malik’s share of searches among hockey gear brands in New Zealand peaked at 3.4% in May 2026 and was lowest at 1.8% in March 2026.
- Across the 12 months ending September 2026, Bauer’s share of searches among hockey gear brands in New Zealand peaked at 4.7% in February 2026 and was lowest at 0.87% in September 2026.
- Across the 12 months ending September 2026, Osaka rose from 2nd to 1st among hockey gear brands in New Zealand.
- Across the 12 months ending September 2026, Kookaburra fell from 1st to 2nd among hockey gear brands in New Zealand.
- Across the 12 months ending September 2026, Gryphon rose from 4th to 3rd among hockey gear brands in New Zealand.
- Across the 12 months ending September 2026, Grays fell from 3rd to 4th among hockey gear brands in New Zealand.
- Across the 12 months ending September 2026, Adidas rose from 6th to 5th among hockey gear brands in New Zealand.
- Across the 12 months ending September 2026, OBO fell from 5th to 6th among hockey gear brands in New Zealand.
- Across the 12 months ending September 2026, Malik rose from 8th to 7th among hockey gear brands in New Zealand.
- Across the 12 months ending September 2026, Bauer fell from 7th to 8th among hockey gear brands in New Zealand.
How did search popularity change for New Zealand hockey gear brands in September 2026?
8 changes
In September 2026, Kookaburra overtook Grays and Gryphon to rank 2nd among hockey gear brands in New Zealand, with 25.2% of the searches.
In September 2026, Malik overtook Bauer to rank 7th among hockey gear brands in New Zealand, with 2.6% of the searches.
In September 2026, Osaka lost share of searches among hockey gear brands in New Zealand, from 34.2% to 30.4%.
In September 2026, Adidas lost share of searches among hockey gear brands in New Zealand, from 7.1% to 4.3%.
In September 2026, OBO lost share of searches among hockey gear brands in New Zealand, from 5.8% to 4.3%.
In September 2026, Grays lost share of searches among hockey gear brands in New Zealand, from 16.8% to 15.7%.
In September 2026, Bauer lost share of searches among hockey gear brands in New Zealand, from 1.9% to 0.87%.
Estimated monthly branded searches for Gryphon in New Zealand rose 90% over 12 measured months, from 100 to 190 in September 2026.
Compare popularity between leading brands
- Osaka vs Kookaburra: compare popularity
- Osaka vs Gryphon: compare popularity
- Osaka vs Grays: compare popularity
- Osaka vs Adidas: compare popularity
- Kookaburra vs Gryphon: compare popularity
- Kookaburra vs Grays: compare popularity
- Kookaburra vs Adidas: compare popularity
- Gryphon vs Grays: compare popularity
- Gryphon vs Adidas: compare popularity
- Grays vs Adidas: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.