Adidas vs Gryphon:Which is more popular?
In September 2026, Gryphon had more branded searches than Adidas among hockey gear brands in New Zealand. Gryphon had about 190 branded searches, while Adidas had 50. Gryphon made up 16.5% of all hockey gear brand searches we track, and Adidas accounted for 4.3%. When we asked ChatGPT and Google AI Overviews about hockey gear brands, both Adidas and Gryphon appeared in all three answers. Gryphon was mentioned before Adidas in two out of three answers.
Who do people search for more?
Gryphon, about 4 searches for every 1 for Adidas
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Gryphon, named ahead of Adidas in 2 of 3 answers
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Top hockey gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Adidas and Gryphon showed up in all three answers. Gryphon was listed before Adidas in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kookaburra3 of 3Named in 3 of 3 ChatGPT answers- Gryphon3 of 3Named in 3 of 3 ChatGPT answers
Adidas3 of 3Named in 3 of 3 ChatGPT answers
OBO3 of 3Named in 3 of 3 ChatGPT answers- Grays2 of 3Named in 2 of 3 ChatGPT answers
Bauer2 of 3Named in 2 of 3 ChatGPT answers- Osaka1 of 3Named in 1 of 3 ChatGPT answers
- Malik0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hockey gear brands
3 answers
Asked ChatGPT
“Which hockey gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hockey gear brands in New Zealand?”
Asked ChatGPT
“What's the best hockey gear brand in New Zealand for field hockey?”
Searched Google, AI Overview
“hockey gear brands”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best hockey sticks”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Adidas or Gryphon more popular in search?
This chart shows how often people search Google for Adidas and Gryphon by name. Each line represents a brand's share of searches for all eight hockey gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Gryphon, Adidas. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osaka | Kookaburra | Gryphon | Grays | Adidas | OBO | Malik | Bauer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 38.1% | 10.3% | 14.4% | 3.1% | 4.1% | 2.1% | 2.1% |
| Nov 2025 | 17.3% | 52.9% | 6.7% | 13.5% | 1.9% | 3.8% | 1.9% | 1.9% |
| Dec 2025 | 12.8% | 56.4% | 7.7% | 11.5% | 3.8% | 3.8% | 2.6% | 1.3% |
| Jan 2026 | 16% | 41.3% | 12% | 18.7% | 4% | 2.7% | 2.7% | 2.7% |
| Feb 2026 | 26.2% | 26.2% | 13.1% | 18.7% | 4.7% | 4.7% | 1.9% | 4.7% |
| Mar 2026 | 34.9% | 21.1% | 12.7% | 21.1% | 3% | 4.2% | 1.8% | 1.2% |
| Apr 2026 | 30.6% | 13.7% | 16.9% | 25.8% | 3.2% | 5.6% | 2.4% | 1.6% |
| May 2026 | 36.3% | 8.2% | 17.8% | 21.9% | 6.2% | 4.8% | 3.4% | 1.4% |
| Jun 2026 | 37.8% | 10.1% | 15.5% | 18.9% | 7.4% | 4.7% | 3.4% | 2% |
| Jul 2026 | 39.6% | 11.9% | 15.8% | 17.8% | 4% | 5% | 3% | 3% |
| Aug 2026 | 34.2% | 15.5% | 16.8% | 16.8% | 7.1% | 5.8% | 1.9% | 1.9% |
| Sep 2026 | 30.4% | 25.2% | 16.5% | 15.7% | 4.3% | 4.3% | 2.6% | 0.87% |
How has the Adidas and Gryphon comparison changed over the last 12 months?
3 findings
- Gryphon was ahead of Adidas in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among hockey gear brands in New Zealand moved from 3.1% to 4.3%, and its estimated monthly branded searches moved from 30 to 50.
- Across the 12 months ending September 2026, Gryphon’s share of searches among hockey gear brands in New Zealand moved from 10.3% to 16.5%, and its estimated monthly branded searches moved from 100 to 190.
How did search popularity change for New Zealand hockey gear brands in September 2026?
3 changes
In September 2026, Kookaburra overtook Grays and Gryphon to rank 2nd among hockey gear brands in New Zealand, with 25.2% of the searches.
In September 2026, Adidas lost share of searches among hockey gear brands in New Zealand, from 7.1% to 4.3%.
Estimated monthly branded searches for Gryphon in New Zealand rose 90% over 12 measured months, from 100 to 190 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Adidas’ and Gryphon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hockey gear brands
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