Grays vs Gryphon:Which is more popular?
In September 2026, Gryphon had more branded searches than Grays among hockey gear brands in New Zealand. Gryphon had about 190 branded searches, while Grays had 180. Gryphon made up 16.5% of all hockey gear brand searches we track, and Grays accounted for 15.7%. When we asked ChatGPT and Google AI Overviews about hockey gear brands, Gryphon appeared in all three answers and Grays in two. Gryphon was mentioned before Grays in two out of three answers.
Who do people search for more?
Gryphon, about 6% more searches than Grays
Who does AI mention more?
Gryphon, mentioned in every answer we collected
Who does AI recommend more?
Gryphon, named ahead of Grays in 2 of 3 answers
Follow Grays vs Gryphon and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top hockey gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Gryphon appeared in all three answers. Grays was mentioned in two out of three: in two of the three ChatGPT answers. Gryphon was listed before Grays in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kookaburra3 of 3Named in 3 of 3 ChatGPT answers- Gryphon3 of 3Named in 3 of 3 ChatGPT answers
Adidas3 of 3Named in 3 of 3 ChatGPT answers
OBO3 of 3Named in 3 of 3 ChatGPT answers- Grays2 of 3Named in 2 of 3 ChatGPT answers
Bauer2 of 3Named in 2 of 3 ChatGPT answers- Osaka1 of 3Named in 1 of 3 ChatGPT answers
- Malik0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hockey gear brands
3 answers
Asked ChatGPT
“Which hockey gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hockey gear brands in New Zealand?”
Asked ChatGPT
“What's the best hockey gear brand in New Zealand for field hockey?”
Searched Google, AI Overview
“hockey gear brands”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best hockey sticks”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Grays or Gryphon more popular in search?
This chart shows how often people search Google for Grays and Gryphon by name. Each line represents a brand's share of searches for all eight hockey gear brands we track, month by month, from searches in New Zealand.
Share of searches by month for Gryphon, Grays. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osaka | Kookaburra | Gryphon | Grays | Adidas | OBO | Malik | Bauer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 38.1% | 10.3% | 14.4% | 3.1% | 4.1% | 2.1% | 2.1% |
| Nov 2025 | 17.3% | 52.9% | 6.7% | 13.5% | 1.9% | 3.8% | 1.9% | 1.9% |
| Dec 2025 | 12.8% | 56.4% | 7.7% | 11.5% | 3.8% | 3.8% | 2.6% | 1.3% |
| Jan 2026 | 16% | 41.3% | 12% | 18.7% | 4% | 2.7% | 2.7% | 2.7% |
| Feb 2026 | 26.2% | 26.2% | 13.1% | 18.7% | 4.7% | 4.7% | 1.9% | 4.7% |
| Mar 2026 | 34.9% | 21.1% | 12.7% | 21.1% | 3% | 4.2% | 1.8% | 1.2% |
| Apr 2026 | 30.6% | 13.7% | 16.9% | 25.8% | 3.2% | 5.6% | 2.4% | 1.6% |
| May 2026 | 36.3% | 8.2% | 17.8% | 21.9% | 6.2% | 4.8% | 3.4% | 1.4% |
| Jun 2026 | 37.8% | 10.1% | 15.5% | 18.9% | 7.4% | 4.7% | 3.4% | 2% |
| Jul 2026 | 39.6% | 11.9% | 15.8% | 17.8% | 4% | 5% | 3% | 3% |
| Aug 2026 | 34.2% | 15.5% | 16.8% | 16.8% | 7.1% | 5.8% | 1.9% | 1.9% |
| Sep 2026 | 30.4% | 25.2% | 16.5% | 15.7% | 4.3% | 4.3% | 2.6% | 0.87% |
How has the Grays and Gryphon comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Gryphon took it in September 2026.
- Across the 12 months ending September 2026, Grays’ share of searches among hockey gear brands in New Zealand moved from 14.4% to 15.7%, and its estimated monthly branded searches moved from 140 to 180.
- Across the 12 months ending September 2026, Gryphon’s share of searches among hockey gear brands in New Zealand moved from 10.3% to 16.5%, and its estimated monthly branded searches moved from 100 to 190.
How did search popularity change for New Zealand hockey gear brands in September 2026?
3 changes
In September 2026, Kookaburra overtook Grays and Gryphon to rank 2nd among hockey gear brands in New Zealand, with 25.2% of the searches.
In September 2026, Grays lost share of searches among hockey gear brands in New Zealand, from 16.8% to 15.7%.
Estimated monthly branded searches for Gryphon in New Zealand rose 90% over 12 measured months, from 100 to 190 in September 2026.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Grays’ and Gryphon’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among hockey gear brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.