How popular isGrays?
In September 2026, people searched for Grays by name about 180 times in New Zealand, a 28.6% increase from the previous year. These searches made up 15.7% of all New Zealand hockey gear brand searches, placing Grays fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about hockey gear brands, Grays appeared in two of the three answers and was the third most recommended of the eight.
Grays is the fourth most searched of 8 competitors and the third most recommended in AI answers.
- OsakaShare of searches 30.4%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
KookaburraShare of searches 25.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
GryphonShare of searches 16.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st- GraysShare of searches 15.7%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
AdidasShare of searches 4.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
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Top hockey gear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Grays was mentioned in two out of three: in two of the three ChatGPT answers. Grays is the third most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kookaburra3 of 3Named in 3 of 3 ChatGPT answers
- Gryphon3 of 3Named in 3 of 3 ChatGPT answers
- Adidas3 of 3Named in 3 of 3 ChatGPT answers
OBO3 of 3Named in 3 of 3 ChatGPT answers- Grays2 of 3Named in 2 of 3 ChatGPT answers
Bauer2 of 3Named in 2 of 3 ChatGPT answers- Osaka1 of 3Named in 1 of 3 ChatGPT answers
- Malik0 of 3Named in 0 of 3 ChatGPT answers
See every answer about hockey gear brands
3 answers
Asked ChatGPT
“Which hockey gear brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hockey gear brands in New Zealand?”
Asked ChatGPT
“What's the best hockey gear brand in New Zealand for field hockey?”
Searched Google, AI Overview
“hockey gear brands”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best hockey sticks”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which hockey gear brands compete with Grays?
Share of searches by month for Osaka, Kookaburra, Gryphon, Grays, Adidas, OBO, Malik. The figures are in the table below the chart.
View monthly share of searches table
| Month | Osaka | Kookaburra | Gryphon | Grays | Adidas | OBO | Malik | Bauer |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 25.8% | 38.1% | 10.3% | 14.4% | 3.1% | 4.1% | 2.1% | 2.1% |
| Nov 2025 | 17.3% | 52.9% | 6.7% | 13.5% | 1.9% | 3.8% | 1.9% | 1.9% |
| Dec 2025 | 12.8% | 56.4% | 7.7% | 11.5% | 3.8% | 3.8% | 2.6% | 1.3% |
| Jan 2026 | 16% | 41.3% | 12% | 18.7% | 4% | 2.7% | 2.7% | 2.7% |
| Feb 2026 | 26.2% | 26.2% | 13.1% | 18.7% | 4.7% | 4.7% | 1.9% | 4.7% |
| Mar 2026 | 34.9% | 21.1% | 12.7% | 21.1% | 3% | 4.2% | 1.8% | 1.2% |
| Apr 2026 | 30.6% | 13.7% | 16.9% | 25.8% | 3.2% | 5.6% | 2.4% | 1.6% |
| May 2026 | 36.3% | 8.2% | 17.8% | 21.9% | 6.2% | 4.8% | 3.4% | 1.4% |
| Jun 2026 | 37.8% | 10.1% | 15.5% | 18.9% | 7.4% | 4.7% | 3.4% | 2% |
| Jul 2026 | 39.6% | 11.9% | 15.8% | 17.8% | 4% | 5% | 3% | 3% |
| Aug 2026 | 34.2% | 15.5% | 16.8% | 16.8% | 7.1% | 5.8% | 1.9% | 1.9% |
| Sep 2026 | 30.4% | 25.2% | 16.5% | 15.7% | 4.3% | 4.3% | 2.6% | 0.87% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.4% | 350 | -34% | -3.8 points | |
| 2, moved from 4th to 2nd | 25.2% | 290 | +20.8% | +9.7 pointsmoved from 4th to 2nd | |
| 3, held 3rd | 16.5% | 190 | -26.9% | -0.3 points | |
| 4, moved from 2nd to 4th | 15.7% | 180 | -30.8% | -1.1 pointsmoved from 2nd to 4th | |
| 5, held 5th | 4.3% | 50 | -54.5% | -2.7 points | |
| 6, held 6th | 4.3% | 50 | -44.4% | -1.5 points | |
| 7, moved from 8th to 7th | 2.6% | 30 | 0% | +0.7 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 0.87% | 10 | -66.7% | -1.1 pointsmoved from 7th to 8th |
1.Osaka
30.4%
Held 1st. 350 estimated branded searches, -34% vs prior month. Share -3.8 points.
25.2%
Moved from 4th to 2nd. 290 estimated branded searches, +20.8% vs prior month. Share +9.7 points.
3.
Gryphon16.5%
Held 3rd. 190 estimated branded searches, -26.9% vs prior month. Share -0.3 points.
4.Grays
15.7%
Moved from 2nd to 4th. 180 estimated branded searches, -30.8% vs prior month. Share -1.1 points.
5.
Adidas4.3%
Held 5th. 50 estimated branded searches, -54.5% vs prior month. Share -2.7 points.
6.
OBO4.3%
Held 6th. 50 estimated branded searches, -44.4% vs prior month. Share -1.5 points.
7.Malik
2.6%
Moved from 8th to 7th. 30 estimated branded searches, 0% vs prior month. Share +0.7 points.
8.
Bauer0.87%
Moved from 7th to 8th. 10 estimated branded searches, -66.7% vs prior month. Share -1.1 points.
Compare popularity between Grays and its closest rivals
Every comparison with Grays
5 comparisons
How has branded search demand for Grays changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Grays in New Zealand rose from 140 to 180.
- Across the 12 months ending September 2026, Grays’ share of searches among hockey gear brands in New Zealand increased from 14.4% to 15.7%.
- Across the 12 months ending September 2026, Grays’ share of searches among hockey gear brands in New Zealand peaked at 25.8% in April 2026 and was lowest at 11.5% in December 2025.
- Across the 12 months ending September 2026, Grays fell from 3rd to 4th among hockey gear brands in New Zealand.
How did search popularity change for New Zealand hockey gear brands in September 2026?
6 changes
In September 2026, Kookaburra overtook Grays and Gryphon to rank 2nd among hockey gear brands in New Zealand, with 25.2% of the searches.
In September 2026, Malik overtook Bauer to rank 7th among hockey gear brands in New Zealand, with 2.6% of the searches.
In September 2026, Osaka lost share of searches among hockey gear brands in New Zealand, from 34.2% to 30.4%.
In September 2026, Adidas lost share of searches among hockey gear brands in New Zealand, from 7.1% to 4.3%.
In September 2026, OBO lost share of searches among hockey gear brands in New Zealand, from 5.8% to 4.3%.
In September 2026, Grays lost share of searches among hockey gear brands in New Zealand, from 16.8% to 15.7%.
How are Grays’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Grays’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- grays hockey
- grays hockey stick
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Is Grays your brand?
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