Brandwave

Kookaburra vs Osaka:Which is more popular?

In September 2026, Osaka had more branded searches than Kookaburra among hockey gear brands in New Zealand. Osaka had about 350 branded searches, while Kookaburra had 290. Osaka made up 30.4% of all hockey gear brand searches we track, and Kookaburra accounted for 25.2%. When we asked ChatGPT and Google AI Overviews about hockey gear brands, Kookaburra appeared in all three answers and Osaka in one. Kookaburra was mentioned before Osaka in two out of three answers.

Among hockey gear brands in New Zealand in September 2026

Who do people search for more?

Osaka, about 21% more searches than Kookaburra

Osaka 350 searchesKookaburra 290 searches

Who does AI mention more?

Kookaburra, mentioned in every answer we collected

Kookaburra in 3 of 3Osaka in 1 of 3

Who does AI recommend more?

Kookaburra, named ahead of Osaka in 2 of 3 answers

Kookaburra first in 2Osaka first in 1

Follow Kookaburra vs Osaka and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top hockey gear brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Kookaburra appeared in all three answers. Osaka was mentioned in one out of three: in one of the three ChatGPT answers. Kookaburra was listed before Osaka in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Gryphon1st
  2. Adidas2nd
  3. Grays3rd
  4. Kookaburra4th
  5. OBO5th
  6. Osaka6th
  7. Bauer7th
  8. Malik–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kookaburra3 of 3Named in 3 of 3 ChatGPT answers
  • Gryphon3 of 3Named in 3 of 3 ChatGPT answers
  • Adidas3 of 3Named in 3 of 3 ChatGPT answers
  • OBO3 of 3Named in 3 of 3 ChatGPT answers
  • Grays2 of 3Named in 2 of 3 ChatGPT answers
  • Bauer2 of 3Named in 2 of 3 ChatGPT answers
  • Osaka1 of 3Named in 1 of 3 ChatGPT answers
  • Malik0 of 3Named in 0 of 3 ChatGPT answers

See every answer about hockey gear brands

3 answers

  • Asked ChatGPT

    “Which hockey gear brand should I buy in New Zealand?”

    1. 1Gryphon
    2. 2Kookaburra
    3. 3Adidas
    4. 4OBO
    5. 5Bauer

  • Asked ChatGPT

    “What are the best hockey gear brands in New Zealand?”

    1. 1Gryphon
    2. 2Adidas
    3. 3Grays
    4. 4Kookaburra
    5. 5OBO
    6. 6Bauer

  • Asked ChatGPT

    “What's the best hockey gear brand in New Zealand for field hockey?”

    1. 1Grays
    2. 2Osaka
    3. 3Adidas
    4. 4Gryphon
    5. 5Kookaburra
    6. 6OBO

  • Searched Google, AI Overview

    “hockey gear brands”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “best hockey sticks”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Kookaburra or Osaka more popular in search?

This chart shows how often people search Google for Kookaburra and Osaka by name. Each line represents a brand's share of searches for all eight hockey gear brands we track, month by month, from searches in New Zealand.

Kookaburra and Osaka among hockey gear brands in New Zealand, by month

Share of searches by month for Osaka, Kookaburra. The figures are in the table below the chart.

View monthly share of searches table
MonthOsakaKookaburraGryphonGraysAdidasOBOMalikBauer
Oct 202525.8%38.1%10.3%14.4%3.1%4.1%2.1%2.1%
Nov 202517.3%52.9%6.7%13.5%1.9%3.8%1.9%1.9%
Dec 202512.8%56.4%7.7%11.5%3.8%3.8%2.6%1.3%
Jan 202616%41.3%12%18.7%4%2.7%2.7%2.7%
Feb 202626.2%26.2%13.1%18.7%4.7%4.7%1.9%4.7%
Mar 202634.9%21.1%12.7%21.1%3%4.2%1.8%1.2%
Apr 202630.6%13.7%16.9%25.8%3.2%5.6%2.4%1.6%
May 202636.3%8.2%17.8%21.9%6.2%4.8%3.4%1.4%
Jun 202637.8%10.1%15.5%18.9%7.4%4.7%3.4%2%
Jul 202639.6%11.9%15.8%17.8%4%5%3%3%
Aug 202634.2%15.5%16.8%16.8%7.1%5.8%1.9%1.9%
Sep 202630.4%25.2%16.5%15.7%4.3%4.3%2.6%0.87%

How has the Kookaburra and Osaka comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Osaka took it in March 2026.
  • Across the 12 months ending September 2026, Kookaburra’s share of searches among hockey gear brands in New Zealand moved from 38.1% to 25.2%, and its estimated monthly branded searches moved from 370 to 290.
  • Across the 12 months ending September 2026, Osaka’s share of searches among hockey gear brands in New Zealand moved from 25.8% to 30.4%, and its estimated monthly branded searches moved from 250 to 350.

How did search popularity change for New Zealand hockey gear brands in September 2026?

2 changes

  1. In September 2026, Kookaburra overtook Grays and Gryphon to rank 2nd among hockey gear brands in New Zealand, with 25.2% of the searches.

  2. In September 2026, Osaka lost share of searches among hockey gear brands in New Zealand, from 34.2% to 30.4%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Kookaburra’s and Osaka’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Kookaburra

2 branded search terms

  • kookaburra bat
  • kookaburra bat stickers

Osaka

2 branded search terms

  • osaka hockey
  • osaka hockey stick

How the Brand Demand Index is measured

Other head-to-heads among hockey gear brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free