Brandwave

How popular isKookaburra in search?

In August 2026, there were an estimated 840 branded searches for Kookaburra in New Zealand which is down 39.6% over the last 11 months. Kookaburra holds 36.7% estimated Share of Search among New Zealand cricket gear brands and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Kookaburra36.7%
  2. Gray-Nicolls34.9%
  3. New Balance Cricket11.4%
  4. Gunn & Moore8.7%
  5. SS Cricket8.3%
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Which cricket gear brands compete with Kookaburra?

Kookaburra against cricket gear brands in New Zealand, by month

Share of Search by month for Kookaburra, Gray-Nicolls, New Balance Cricket, Gunn & Moore, SS Cricket. The figures are in the table below the chart.

View monthly share of search table
MonthKookaburraGray-NicollsNew Balance CricketGunn & MooreSS Cricket
Oct 202534.5%36.5%9.9%11.4%7.7%
Nov 202530.8%38.9%7.8%12.5%10%
Dec 202532.6%38.3%6.9%13.8%8.3%
Jan 202630.7%41.9%6.7%12.5%8.3%
Feb 202632.7%37.7%5.9%13.1%10.6%
Mar 202634.6%35.3%5.5%13.2%11.4%
Apr 202633.7%38.3%6.1%12.8%9.2%
May 202633.1%41.1%5.5%11.7%8.6%
Jun 202638.5%37.3%5.9%11.2%7.1%
Jul 202636.1%36.7%7.7%13%6.5%
Aug 202636.7%34.9%11.4%8.7%8.3%
Sep 2026—————

  1. 1.Kookaburra

    36.7%

    moved from 2nd to 1st · 840 estimated branded searches · +37.7% vs prior month · +0.6 points

  2. 2.Gray-Nicolls

    34.9%

    moved from 1st to 2nd · 800 estimated branded searches · +29% vs prior month · -1.8 points

  3. 3.New Balance Cricket

    11.4%

    moved from 4th to 3rd · 260 estimated branded searches · +100% vs prior month · +3.7 points

  4. 4.Gunn & Moore

    8.7%

    moved from 3rd to 4th · 200 estimated branded searches · -9.1% vs prior month · -4.3 points

  5. 5.SS Cricket

    8.3%

    held 5th · 190 estimated branded searches · +72.7% vs prior month · +1.8 points

Compare search popularity between Kookaburra and its closest rivals

How has branded search demand for Kookaburra changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kookaburra in New Zealand fell from 1.4K to 840.
  • Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket gear brands in New Zealand increased from 34.5% to 36.7%.
  • Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket gear brands in New Zealand peaked at 38.5% in June 2026 and was lowest at 30.7% in January 2026.
  • Across the 11 months ending August 2026, Kookaburra rose from 2nd to 1st among cricket gear brands in New Zealand.

How did search popularity change for New Zealand cricket gear brands in August 2026?

  1. In August 2026, Kookaburra overtook Gray-Nicolls to take the highest estimated Share of Search among cricket gear brands in New Zealand, at 36.7%.

  2. In August 2026, New Balance Cricket overtook Gunn & Moore to rank 3rd among cricket gear brands in New Zealand, at 11.4%.

  3. In August 2026, SS Cricket gained estimated Share of Search among cricket gear brands in New Zealand, from 6.5% to 8.3%.

  4. In August 2026, Gunn & Moore lost estimated Share of Search among cricket gear brands in New Zealand, from 13% to 8.7%.

  5. In August 2026, Gray-Nicolls lost estimated Share of Search among cricket gear brands in New Zealand, from 36.7% to 34.9%.

How is Kookaburra measured?

Brandwave collects information about searches that people make online using Kookaburra’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

10 branded search terms

  • cricket kookaburra ball
  • cricket kookaburra shoes
  • kookaburra bat
  • kookaburra bat cricket
  • kookaburra bat stickers
  • kookaburra cricket
  • kookaburra cricket bag
  • kookaburra cricket gear
  • kookaburra cricket gloves
  • kookaburra cricket pads

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How the Brand Demand Index is measured

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