Gray-Nicolls vs Kookaburra:Which is more popular by branded search in New Zealand?
In August 2026, Kookaburra had more branded searches than Gray-Nicolls among cricket gear brands in New Zealand. Kookaburra was estimated to have 840 branded searches compared to Gray-Nicolls’ 800, and held a 36.7% Share of Search versus Gray-Nicolls’ 34.9%.
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Which is more popular in search, Gray-Nicolls or Kookaburra?
Compare the cricket bat and gear brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kookaburra, Gray-Nicolls. The figures are in the table below the chart.
View monthly share of search table
| Month | Kookaburra | Gray-Nicolls | New Balance Cricket | Gunn & Moore | SS Cricket |
|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 36.5% | 9.9% | 11.4% | 7.7% |
| Nov 2025 | 30.8% | 38.9% | 7.8% | 12.5% | 10% |
| Dec 2025 | 32.6% | 38.3% | 6.9% | 13.8% | 8.3% |
| Jan 2026 | 30.7% | 41.9% | 6.7% | 12.5% | 8.3% |
| Feb 2026 | 32.7% | 37.7% | 5.9% | 13.1% | 10.6% |
| Mar 2026 | 34.6% | 35.3% | 5.5% | 13.2% | 11.4% |
| Apr 2026 | 33.7% | 38.3% | 6.1% | 12.8% | 9.2% |
| May 2026 | 33.1% | 41.1% | 5.5% | 11.7% | 8.6% |
| Jun 2026 | 38.5% | 37.3% | 5.9% | 11.2% | 7.1% |
| Jul 2026 | 36.1% | 36.7% | 7.7% | 13% | 6.5% |
| Aug 2026 | 36.7% | 34.9% | 11.4% | 8.7% | 8.3% |
| Sep 2026 | — | — | — | — | — |
How has the Gray-Nicolls and Kookaburra comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 11 months ending August 2026: Kookaburra took it in June 2026, Gray-Nicolls took it in July 2026, Kookaburra took it in August 2026.
- Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands in New Zealand moved from 36.5% to 34.9%, and its estimated monthly branded searches moved from 1.5K to 800.
- Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket gear brands in New Zealand moved from 34.5% to 36.7%, and its estimated monthly branded searches moved from 1.4K to 840.
How did search popularity change for New Zealand cricket gear brands in August 2026?
2 changes
In August 2026, Kookaburra overtook Gray-Nicolls to take the highest estimated Share of Search among cricket gear brands in New Zealand, at 36.7%.
In August 2026, Gray-Nicolls lost estimated Share of Search among cricket gear brands in New Zealand, from 36.7% to 34.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Gray-Nicolls’ and Kookaburra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gray-Nicolls
19 branded search terms
- bat gray nicolls
- gray nicolls
- gray nicolls co nz
- gray nicolls cricket
- gray nicolls cricket bag
- gray nicolls cricket bat
- gray nicolls cricket gear
- gray nicolls cricket pads
- gray nicolls gloves
- gray nicolls helmet
- gray nicolls kaboom
- gray nicolls near me
- gray nicolls nova
- gray nicolls nz
- gray nicolls online
- graynicolls
- graynicolls cricket
- graynicolls cricket bat
- graynicolls cricket gear
Kookaburra
10 branded search terms
- cricket kookaburra ball
- cricket kookaburra shoes
- kookaburra bat
- kookaburra bat cricket
- kookaburra bat stickers
- kookaburra cricket
- kookaburra cricket bag
- kookaburra cricket gear
- kookaburra cricket gloves
- kookaburra cricket pads
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