Brandwave

Cricket gear brands in New Zealand:Which brands are most popular in search?

In August 2026, Kookaburra was the most searched among cricket gear brands in New Zealand, with an estimated 840 branded searches and 36.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Kookaburra36.7%
  2. Gray-Nicolls34.9%
  3. New Balance Cricket11.4%
  4. Gunn & Moore8.7%
  5. SS Cricket8.3%

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Share of SearchLeaderboard

Compare the cricket bat and gear brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among cricket gear brands in New Zealand, by month

Share of Search by month for Kookaburra, Gray-Nicolls, New Balance Cricket, Gunn & Moore, SS Cricket. The figures are in the table below the chart.

View monthly share of search table
MonthKookaburraGray-NicollsNew Balance CricketGunn & MooreSS Cricket
Oct 202534.5%36.5%9.9%11.4%7.7%
Nov 202530.8%38.9%7.8%12.5%10%
Dec 202532.6%38.3%6.9%13.8%8.3%
Jan 202630.7%41.9%6.7%12.5%8.3%
Feb 202632.7%37.7%5.9%13.1%10.6%
Mar 202634.6%35.3%5.5%13.2%11.4%
Apr 202633.7%38.3%6.1%12.8%9.2%
May 202633.1%41.1%5.5%11.7%8.6%
Jun 202638.5%37.3%5.9%11.2%7.1%
Jul 202636.1%36.7%7.7%13%6.5%
Aug 202636.7%34.9%11.4%8.7%8.3%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Kookaburra

    36.7%

    moved from 2nd to 1st · 840 estimated branded searches · +37.7% vs prior month · +0.6 points

  2. 2.Gray-Nicolls

    34.9%

    moved from 1st to 2nd · 800 estimated branded searches · +29% vs prior month · -1.8 points

  3. 3.New Balance Cricket

    11.4%

    moved from 4th to 3rd · 260 estimated branded searches · +100% vs prior month · +3.7 points

  4. 4.Gunn & Moore

    8.7%

    moved from 3rd to 4th · 200 estimated branded searches · -9.1% vs prior month · -4.3 points

  5. 5.SS Cricket

    8.3%

    held 5th · 190 estimated branded searches · +72.7% vs prior month · +1.8 points

Compare search popularity between leading brands

Which brand is most popular in search among cricket gear brands in New Zealand?

In August 2026, Kookaburra was the most searched among cricket gear brands in New Zealand, with an estimated 840 branded searches and 36.7% estimated Share of Search within this set. Gray-Nicolls is in 2nd place, 1.7 percentage points behind at 34.9% Share of Search.

New Zealand cricket gear brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kookaburra34.5% → 36.7%38.5%Jun 202630.7%Jan 20262nd → 1st
Gray-Nicolls36.5% → 34.9%41.9%Jan 202634.9%Aug 20261st → 2nd
New Balance Cricket9.9% → 11.4%11.4%Aug 20265.5%Mar 20264th → 3rd
Gunn & Moore11.4% → 8.7%13.8%Dec 20258.7%Aug 20263rd → 4th
SS Cricket7.7% → 8.3%11.4%Mar 20266.5%Jul 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket gear brands in New Zealand increased from 34.5% to 36.7%.
  • Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands in New Zealand decreased from 36.5% to 34.9%.
  • Across the 11 months ending August 2026, New Balance Cricket’s estimated Share of Search among cricket gear brands in New Zealand increased from 9.9% to 11.4%.
  • Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket gear brands in New Zealand decreased from 11.4% to 8.7%.
  • Across the 11 months ending August 2026, SS Cricket’s estimated Share of Search among cricket gear brands in New Zealand increased from 7.7% to 8.3%.
  • Across the 11 months ending August 2026, Kookaburra’s estimated Share of Search among cricket gear brands in New Zealand peaked at 38.5% in June 2026 and was lowest at 30.7% in January 2026.
  • Across the 11 months ending August 2026, Gray-Nicolls’ estimated Share of Search among cricket gear brands in New Zealand peaked at 41.9% in January 2026 and was lowest at 34.9% in August 2026.
  • Across the 11 months ending August 2026, New Balance Cricket’s estimated Share of Search among cricket gear brands in New Zealand peaked at 11.4% in August 2026 and was lowest at 5.5% in March 2026.
  • Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket gear brands in New Zealand peaked at 13.8% in December 2025 and was lowest at 8.7% in August 2026.
  • Across the 11 months ending August 2026, SS Cricket’s estimated Share of Search among cricket gear brands in New Zealand peaked at 11.4% in March 2026 and was lowest at 6.5% in July 2026.
  • Across the 11 months ending August 2026, Kookaburra rose from 2nd to 1st among cricket gear brands in New Zealand.
  • Across the 11 months ending August 2026, Gray-Nicolls fell from 1st to 2nd among cricket gear brands in New Zealand.
  • Across the 11 months ending August 2026, New Balance Cricket rose from 4th to 3rd among cricket gear brands in New Zealand.
  • Across the 11 months ending August 2026, Gunn & Moore fell from 3rd to 4th among cricket gear brands in New Zealand.

How did search popularity change for New Zealand cricket gear brands in August 2026?

  1. In August 2026, Kookaburra overtook Gray-Nicolls to take the highest estimated Share of Search among cricket gear brands in New Zealand, at 36.7%.

  2. In August 2026, New Balance Cricket overtook Gunn & Moore to rank 3rd among cricket gear brands in New Zealand, at 11.4%.

  3. In August 2026, SS Cricket gained estimated Share of Search among cricket gear brands in New Zealand, from 6.5% to 8.3%.

  4. In August 2026, Gunn & Moore lost estimated Share of Search among cricket gear brands in New Zealand, from 13% to 8.7%.

  5. In August 2026, Gray-Nicolls lost estimated Share of Search among cricket gear brands in New Zealand, from 36.7% to 34.9%.

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