How popular isNew Balance Cricket in search?
In August 2026, there were an estimated 260 branded searches for New Balance Cricket in New Zealand which is down 35% over the last 11 months. New Balance Cricket holds 11.4% estimated Share of Search among New Zealand cricket gear brands and is ranked 3rd of 5 competitors for search popularity.
Kookaburra36.7%
Gray-Nicolls34.9%New Balance Cricket11.4%
Gunn & Moore8.7%
SS Cricket8.3%
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Which cricket gear brands compete with New Balance Cricket?
Share of Search by month for Kookaburra, Gray-Nicolls, New Balance Cricket, Gunn & Moore, SS Cricket. The figures are in the table below the chart.
View monthly share of search table
| Month | Kookaburra | Gray-Nicolls | New Balance Cricket | Gunn & Moore | SS Cricket |
|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 36.5% | 9.9% | 11.4% | 7.7% |
| Nov 2025 | 30.8% | 38.9% | 7.8% | 12.5% | 10% |
| Dec 2025 | 32.6% | 38.3% | 6.9% | 13.8% | 8.3% |
| Jan 2026 | 30.7% | 41.9% | 6.7% | 12.5% | 8.3% |
| Feb 2026 | 32.7% | 37.7% | 5.9% | 13.1% | 10.6% |
| Mar 2026 | 34.6% | 35.3% | 5.5% | 13.2% | 11.4% |
| Apr 2026 | 33.7% | 38.3% | 6.1% | 12.8% | 9.2% |
| May 2026 | 33.1% | 41.1% | 5.5% | 11.7% | 8.6% |
| Jun 2026 | 38.5% | 37.3% | 5.9% | 11.2% | 7.1% |
| Jul 2026 | 36.1% | 36.7% | 7.7% | 13% | 6.5% |
| Aug 2026 | 36.7% | 34.9% | 11.4% | 8.7% | 8.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.7% | 840 | +37.7% | +0.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 34.9% | 800 | +29% | -1.8 pointsmoved from 1st to 2nd | |
| 3, moved from 4th to 3rd | 11.4% | 260 | +100% | +3.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 8.7% | 200 | -9.1% | -4.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 8.3% | 190 | +72.7% | +1.8 points |
36.7%
moved from 2nd to 1st · 840 estimated branded searches · +37.7% vs prior month · +0.6 points
34.9%
moved from 1st to 2nd · 800 estimated branded searches · +29% vs prior month · -1.8 points
11.4%
moved from 4th to 3rd · 260 estimated branded searches · +100% vs prior month · +3.7 points
8.7%
moved from 3rd to 4th · 200 estimated branded searches · -9.1% vs prior month · -4.3 points
8.3%
held 5th · 190 estimated branded searches · +72.7% vs prior month · +1.8 points
Compare search popularity between New Balance Cricket and its closest rivals
How has branded search demand for New Balance Cricket changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for New Balance Cricket in New Zealand fell from 400 to 260.
- Across the 11 months ending August 2026, New Balance Cricket’s estimated Share of Search among cricket gear brands in New Zealand increased from 9.9% to 11.4%.
- Across the 11 months ending August 2026, New Balance Cricket’s estimated Share of Search among cricket gear brands in New Zealand peaked at 11.4% in August 2026 and was lowest at 5.5% in March 2026.
- Across the 11 months ending August 2026, New Balance Cricket rose from 4th to 3rd among cricket gear brands in New Zealand.
How did search popularity change for New Zealand cricket gear brands in August 2026?
5 changes
In August 2026, Kookaburra overtook Gray-Nicolls to take the highest estimated Share of Search among cricket gear brands in New Zealand, at 36.7%.
In August 2026, New Balance Cricket overtook Gunn & Moore to rank 3rd among cricket gear brands in New Zealand, at 11.4%.
In August 2026, SS Cricket gained estimated Share of Search among cricket gear brands in New Zealand, from 6.5% to 8.3%.
In August 2026, Gunn & Moore lost estimated Share of Search among cricket gear brands in New Zealand, from 13% to 8.7%.
In August 2026, Gray-Nicolls lost estimated Share of Search among cricket gear brands in New Zealand, from 36.7% to 34.9%.
How is New Balance Cricket measured?
Brandwave collects information about searches that people make online using New Balance Cricket’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- new balance cricket
- new balance cricket bat
- new balance cricket boots
- new balance cricket cricket
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Is New Balance Cricket your brand?
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