Brandwave

How popular isGunn & Moore in search?

In August 2026, there were an estimated 200 branded searches for Gunn & Moore in New Zealand which is down 56.5% over the last 11 months. Gunn & Moore holds 8.7% estimated Share of Search among New Zealand cricket gear brands and is ranked 4th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Kookaburra36.7%
  2. Gray-Nicolls34.9%
  3. New Balance Cricket11.4%
  4. Gunn & Moore8.7%
  5. SS Cricket8.3%
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Which cricket gear brands compete with Gunn & Moore?

Gunn & Moore against cricket gear brands in New Zealand, by month

Share of Search by month for Kookaburra, Gray-Nicolls, New Balance Cricket, Gunn & Moore, SS Cricket. The figures are in the table below the chart.

View monthly share of search table
MonthKookaburraGray-NicollsNew Balance CricketGunn & MooreSS Cricket
Oct 202534.5%36.5%9.9%11.4%7.7%
Nov 202530.8%38.9%7.8%12.5%10%
Dec 202532.6%38.3%6.9%13.8%8.3%
Jan 202630.7%41.9%6.7%12.5%8.3%
Feb 202632.7%37.7%5.9%13.1%10.6%
Mar 202634.6%35.3%5.5%13.2%11.4%
Apr 202633.7%38.3%6.1%12.8%9.2%
May 202633.1%41.1%5.5%11.7%8.6%
Jun 202638.5%37.3%5.9%11.2%7.1%
Jul 202636.1%36.7%7.7%13%6.5%
Aug 202636.7%34.9%11.4%8.7%8.3%
Sep 2026—————

  1. 1.Kookaburra

    36.7%

    moved from 2nd to 1st · 840 estimated branded searches · +37.7% vs prior month · +0.6 points

  2. 2.Gray-Nicolls

    34.9%

    moved from 1st to 2nd · 800 estimated branded searches · +29% vs prior month · -1.8 points

  3. 3.New Balance Cricket

    11.4%

    moved from 4th to 3rd · 260 estimated branded searches · +100% vs prior month · +3.7 points

  4. 4.Gunn & Moore

    8.7%

    moved from 3rd to 4th · 200 estimated branded searches · -9.1% vs prior month · -4.3 points

  5. 5.SS Cricket

    8.3%

    held 5th · 190 estimated branded searches · +72.7% vs prior month · +1.8 points

Compare search popularity between Gunn & Moore and its closest rivals

How has branded search demand for Gunn & Moore changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Gunn & Moore in New Zealand fell from 460 to 200.
  • Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket gear brands in New Zealand decreased from 11.4% to 8.7%.
  • Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket gear brands in New Zealand peaked at 13.8% in December 2025 and was lowest at 8.7% in August 2026.
  • Across the 11 months ending August 2026, Gunn & Moore fell from 3rd to 4th among cricket gear brands in New Zealand.

How did search popularity change for New Zealand cricket gear brands in August 2026?

  1. In August 2026, Kookaburra overtook Gray-Nicolls to take the highest estimated Share of Search among cricket gear brands in New Zealand, at 36.7%.

  2. In August 2026, New Balance Cricket overtook Gunn & Moore to rank 3rd among cricket gear brands in New Zealand, at 11.4%.

  3. In August 2026, SS Cricket gained estimated Share of Search among cricket gear brands in New Zealand, from 6.5% to 8.3%.

  4. In August 2026, Gunn & Moore lost estimated Share of Search among cricket gear brands in New Zealand, from 13% to 8.7%.

  5. In August 2026, Gray-Nicolls lost estimated Share of Search among cricket gear brands in New Zealand, from 36.7% to 34.9%.

How is Gunn & Moore measured?

Brandwave collects information about searches that people make online using Gunn & Moore’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • gm cricket
  • gm cricket bat
  • gm cricket com
  • gunn & moore
  • gunn & moore cricket
  • gunn & moore cricket bat
  • gunn & moore cricket gear
  • gunn & moore cricket pads
  • gunn and moore cricket gear
  • gunn and moore cricket pads
  • gunn moore
  • gunn moore cricket
  • gunn moore cricket bat
  • gunnmoore

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How the Brand Demand Index is measured

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