Gunn & Moore vs SS Cricket:Which is more popular by branded search in New Zealand?
In August 2026, Gunn & Moore and SS Cricket were level on Share of Search among cricket gear brands in New Zealand, with an estimated 200 versus 190 branded searches, at 8.7% and 8.3% estimated Share of Search.
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Which is more popular in search, Gunn & Moore or SS Cricket?
Compare the cricket bat and gear brands New Zealand players buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Gunn & Moore, SS Cricket. The figures are in the table below the chart.
View monthly share of search table
| Month | Kookaburra | Gray-Nicolls | New Balance Cricket | Gunn & Moore | SS Cricket |
|---|---|---|---|---|---|
| Oct 2025 | 34.5% | 36.5% | 9.9% | 11.4% | 7.7% |
| Nov 2025 | 30.8% | 38.9% | 7.8% | 12.5% | 10% |
| Dec 2025 | 32.6% | 38.3% | 6.9% | 13.8% | 8.3% |
| Jan 2026 | 30.7% | 41.9% | 6.7% | 12.5% | 8.3% |
| Feb 2026 | 32.7% | 37.7% | 5.9% | 13.1% | 10.6% |
| Mar 2026 | 34.6% | 35.3% | 5.5% | 13.2% | 11.4% |
| Apr 2026 | 33.7% | 38.3% | 6.1% | 12.8% | 9.2% |
| May 2026 | 33.1% | 41.1% | 5.5% | 11.7% | 8.6% |
| Jun 2026 | 38.5% | 37.3% | 5.9% | 11.2% | 7.1% |
| Jul 2026 | 36.1% | 36.7% | 7.7% | 13% | 6.5% |
| Aug 2026 | 36.7% | 34.9% | 11.4% | 8.7% | 8.3% |
| Sep 2026 | — | — | — | — | — |
How has the Gunn & Moore and SS Cricket comparison changed over the last 12 months?
3 findings
- Gunn & Moore was ahead of SS Cricket in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Gunn & Moore’s estimated Share of Search among cricket gear brands in New Zealand moved from 11.4% to 8.7%, and its estimated monthly branded searches moved from 460 to 200.
- Across the 11 months ending August 2026, SS Cricket’s estimated Share of Search among cricket gear brands in New Zealand moved from 7.7% to 8.3%, and its estimated monthly branded searches moved from 310 to 190.
How did search popularity change for New Zealand cricket gear brands in August 2026?
3 changes
In August 2026, New Balance Cricket overtook Gunn & Moore to rank 3rd among cricket gear brands in New Zealand, at 11.4%.
In August 2026, SS Cricket gained estimated Share of Search among cricket gear brands in New Zealand, from 6.5% to 8.3%.
In August 2026, Gunn & Moore lost estimated Share of Search among cricket gear brands in New Zealand, from 13% to 8.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Gunn & Moore’s and SS Cricket’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Gunn & Moore
14 branded search terms
- gm cricket
- gm cricket bat
- gm cricket com
- gunn & moore
- gunn & moore cricket
- gunn & moore cricket bat
- gunn & moore cricket gear
- gunn & moore cricket pads
- gunn and moore cricket gear
- gunn and moore cricket pads
- gunn moore
- gunn moore cricket
- gunn moore cricket bat
- gunnmoore
SS Cricket
5 branded search terms
- ss cricket bat
- ss cricket bat ton
- ss cricket cricket bat
- ss cricket gloves
- ss ton
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.