How popular isPuma?
In September 2026, people searched for Puma by name about 33,100 times in New Zealand, a 22.5% increase from the previous year. These searches made up 16.6% of all New Zealand soccer boots brand searches, placing Puma third out of four brands. When we asked both ChatGPT and Google AI Overviews about soccer boots brands, Puma appeared in four of the five answers and was the fourth most recommended of the four.
Puma is the third most searched of 4 competitors and the fourth most recommended in AI answers.
NikeShare of searches 42.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
AdidasShare of searches 38.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
PumaShare of searches 16.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
MizunoShare of searches 2.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top soccer boots brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Puma was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Puma is the fourth most recommended of the four.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about soccer boots brands
5 answers
Asked ChatGPT
“Which soccer boots brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best soccer boots brands in New Zealand?”
Asked ChatGPT
“What's the best soccer boots brand in New Zealand for firm ground play?”
Searched Google, AI Overview
“football boots nz”
Searched Google, AI Overview
“best soccer boots”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which soccer boots brands compete with Puma?
Share of searches by month for Nike, Adidas, Puma, Mizuno. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | Puma | Mizuno |
|---|---|---|---|---|
| Oct 2025 | 46.2% | 37.7% | 14.1% | 2% |
| Nov 2025 | 47.8% | 38.3% | 12.4% | 1.5% |
| Dec 2025 | 49.6% | 33.6% | 15.2% | 1.6% |
| Jan 2026 | 50.5% | 33.3% | 13.7% | 2.5% |
| Feb 2026 | 47.5% | 36.6% | 13.1% | 2.8% |
| Mar 2026 | 45.1% | 38.4% | 13.9% | 2.6% |
| Apr 2026 | 44.4% | 38.3% | 14.5% | 2.8% |
| May 2026 | 43.3% | 40.8% | 13.4% | 2.5% |
| Jun 2026 | 41% | 37.3% | 19.6% | 2.1% |
| Jul 2026 | 41.5% | 38.4% | 17.9% | 2.2% |
| Aug 2026 | 44.2% | 37.7% | 16% | 2.1% |
| Sep 2026 | 42.2% | 38.9% | 16.6% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42.2% | 72.7K | -9.9% | -1.9 points | |
| 2, held 2nd | 38.9% | 67K | -2.8% | +1.2 points | |
| 3, held 3rd | 16.6% | 28.6K | -2.2% | +0.6 points | |
| 4, held 4th | 2.3% | 3.9K | -0.26% | +0.1 points |
1.
Nike42.2%
Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.9 points.
2.
Adidas38.9%
Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +1.2 points.
3.
Puma16.6%
Held 3rd. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.6 points.
4.
Mizuno2.3%
Held 4th. 3.9K estimated branded searches, -0.26% vs prior month. Share +0.1 points.
Compare popularity between Puma and its closest rivals
Every comparison with Puma
18 comparisons
How has branded search demand for Puma changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Puma in New Zealand rose from 27K to 33.1K.
- Across the 12 months ending September 2026, Puma’s share of searches among soccer boots brands in New Zealand increased from 14.1% to 16.6%.
- Across the 12 months ending September 2026, Puma’s share of searches among soccer boots brands in New Zealand peaked at 19.6% in June 2026 and was lowest at 12.4% in November 2025.
How did search popularity change for New Zealand soccer boots brands in September 2026?
4 changes
In September 2026, Adidas gained share of searches among soccer boots brands in New Zealand, from 37.7% to 38.9%.
In September 2026, Puma gained share of searches among soccer boots brands in New Zealand, from 16% to 16.6%.
In September 2026, Nike lost share of searches among soccer boots brands in New Zealand, from 44.2% to 42.2%.
Estimated monthly branded searches for Mizuno in New Zealand rose 21.2% over 12 measured months, from 3.2K to 3.9K in September 2026.
How are Puma’s branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Puma’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- puma
- puma ballet flats
- puma female shoes
- puma footy boots
- puma logos
- puma outlet
- puma running shoes
- puma sale
- puma shoes
- puma sneakers
- puma speed cat
- puma speedcat
- puma wedge
- speedcat puma
Do you work for Puma? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Puma compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Sneaker brands | 5th of 10 | 8.3% | Show ranking |
| Casual shoes brands | 5th of 7 | 9.3% | Show ranking |
| Football boot brands | 4th of 6 | 11.6% | Show ranking |
| Basketball shoe brands | 4th of 6 | 11.8% | Show ranking |
| Skate shoes brands | 4th of 7 | 12.1% | Show ranking |
| Indoor soccer shoes brands | 3rd of 5 | 16.6% | Show ranking |
| Soccer boots brands | 3rd of 4 | 16.6% | Shown above |
| Football brands | 3rd of 5 | 17% | Show ranking |
Is Puma your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.