Puma vs Vans:Which is more popular by branded search in New Zealand?
In August 2026, Puma had more branded searches than Vans among sneaker brands in New Zealand. Puma was estimated to have 44.4K branded searches compared to Vans’ 10.1K, and held an 8.1% Share of Search versus Vans’ 1.8%.
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Which is more popular in search, Puma or Vans?
Compare the sneaker brands New Zealanders buy for everyday wear and sport. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Puma, Vans. The figures are in the table below the chart.
View monthly share of search table
| Month | Nike | Adidas | New Balance | ASICS | Skechers | Puma | Converse | Reebok | Vans | Allbirds |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 23.2% | 19.5% | 15.2% | 11.9% | 11.4% | 7.9% | 4.8% | 2.3% | 1.9% | 1.9% |
| Nov 2025 | 24.1% | 20.3% | 14.2% | 10.9% | 12.6% | 7% | 4.3% | 2.1% | 1.7% | 2.8% |
| Dec 2025 | 26.3% | 18.7% | 14.5% | 10.7% | 11.3% | 8.6% | 4.6% | 2.1% | 1.6% | 1.6% |
| Jan 2026 | 25.3% | 16.9% | 15.4% | 14.1% | 11.1% | 7.3% | 4.2% | 2.4% | 1.6% | 1.8% |
| Feb 2026 | 23.2% | 18.4% | 15.5% | 15.5% | 10.6% | 7% | 4.1% | 2.2% | 1.5% | 2% |
| Mar 2026 | 22.5% | 19.5% | 14.8% | 13.2% | 10.4% | 7.3% | 4.1% | 2.2% | 1.5% | 4.6% |
| Apr 2026 | 21% | 18.2% | 14.6% | 12.3% | 10.2% | 7.1% | 4% | 2% | 1.5% | 9.1% |
| May 2026 | 21.6% | 21.1% | 17.2% | 12.8% | 10.1% | 7% | 4.2% | 2.2% | 1.5% | 2.4% |
| Jun 2026 | 21.3% | 19.3% | 18.3% | 11.8% | 8.9% | 10.4% | 4% | 2.2% | 1.5% | 2.3% |
| Jul 2026 | 22.8% | 20.2% | 16.3% | 13% | 8.7% | 9.2% | 4.1% | 2.3% | 1.5% | 1.9% |
| Aug 2026 | 23.3% | 19.4% | 15.9% | 13.2% | 10% | 8.1% | 4.3% | 2.3% | 1.8% | 1.6% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the Puma and Vans comparison changed over the last 12 months?
3 findings
- Puma was ahead of Vans in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Puma’s estimated Share of Search among sneaker brands in New Zealand moved from 7.9% to 8.1%, and its estimated monthly branded searches moved from 39.2K to 44.4K.
- Across the 11 months ending August 2026, Vans’ estimated Share of Search among sneaker brands in New Zealand moved from 1.9% to 1.8%, and its estimated monthly branded searches moved from 9.3K to 10.1K.
How did search popularity change for New Zealand sneaker brands in August 2026?
3 changes
In August 2026, Skechers overtook Puma to rank 5th among sneaker brands in New Zealand, at 10%.
In August 2026, Puma lost estimated Share of Search among sneaker brands in New Zealand, from 9.2% to 8.1%.
In August 2026, Vans rose from 10th to 9th among sneaker brands in New Zealand.
How each brand is measured
Brandwave collects information about searches that people make online using Puma’s and Vans’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Puma
24 branded search terms
- black puma
- nz puma com
- puma
- puma ballet flats
- puma black shoes
- puma female shoes
- puma footy boots
- puma logos
- puma near me
- puma new zealand
- puma nz
- puma online
- puma outlet
- puma palermo
- puma running shoes
- puma sale
- puma shoes
- puma shoes for men
- puma shop
- puma sneakers
- puma speed cat
- puma speedcat
- puma wedge
- speedcat puma
Vans
20 branded search terms
- black vans shoes
- blue vans shoes
- cheap vans shoes
- green vans shoes
- pink vans shoes
- platypus shoes vans
- vans athletic shoes
- vans boat shoes
- vans hiking shoes
- vans nz
- vans platform shoes
- vans shoes
- vans shoes for men
- vans shoes near me
- vans shoes sale
- vans skate shoes
- vans slip on shoes
- vans sneakers
- vans sneakers for men
- vans white shoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.