Brandwave

Adidas vs Puma:Which is more popular?

In September 2026, Adidas had more branded searches than Puma among soccer boots brands in New Zealand. Adidas had about 67,000 branded searches, while Puma had 28,600. Adidas made up 38.9% of all soccer boots brand searches we track, and Puma accounted for 16.6%. When we asked ChatGPT and Google AI Overviews about soccer boots brands, Adidas appeared in all five answers and Puma in four. Adidas was mentioned before Puma in every answer.

Among soccer boots brands in New Zealand in September 2026

Who do people search for more?

Adidas, about 2 searches for every 1 for Puma

Adidas 67K searchesPuma 28.6K searches

Who does AI mention more?

Adidas, mentioned in every answer we collected

Adidas in 5 of 5Puma in 4 of 5

Who does AI recommend more?

Adidas, named ahead of Puma in every answer

Adidas first in 5Puma never first

Follow Adidas vs Puma and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top soccer boots brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adidas appeared in all five answers. Puma was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Adidas was listed before Puma in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Nike1st
  2. Adidas2nd
  3. Mizuno3rd
  4. Puma4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Puma4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mizuno3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about soccer boots brands

5 answers

  • Asked ChatGPT

    “Which soccer boots brand should I buy in New Zealand?”

    1. 1Adidas
    2. 2Nike
    3. 3Mizuno
    4. 4Puma

  • Asked ChatGPT

    “What are the best soccer boots brands in New Zealand?”

    1. 1Adidas
    2. 2Mizuno
    3. 3Puma
    4. 4Nike

  • Asked ChatGPT

    “What's the best soccer boots brand in New Zealand for firm ground play?”

    1. 1Nike
    2. 2Adidas
    3. 3Puma

  • Searched Google, AI Overview

    “football boots nz”

    1. 1Nike
    2. 2Adidas
    3. 3Puma

  • Searched Google, AI Overview

    “best soccer boots”

    1. 1Nike
    2. 2Adidas
    3. 3Mizuno

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Adidas or Puma more popular in search?

This chart shows how often people search Google for Adidas and Puma by name. Each line represents a brand's share of searches for all four soccer boots brands we track, month by month, from searches in New Zealand.

Adidas and Puma among soccer boots brands in New Zealand, by month

Share of searches by month for Adidas, Puma. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasPumaMizuno
Oct 202546.2%37.7%14.1%2%
Nov 202547.8%38.3%12.4%1.5%
Dec 202549.6%33.6%15.2%1.6%
Jan 202650.5%33.3%13.7%2.5%
Feb 202647.5%36.6%13.1%2.8%
Mar 202645.1%38.4%13.9%2.6%
Apr 202644.4%38.3%14.5%2.8%
May 202643.3%40.8%13.4%2.5%
Jun 202641%37.3%19.6%2.1%
Jul 202641.5%38.4%17.9%2.2%
Aug 202644.2%37.7%16%2.1%
Sep 202642.2%38.9%16.6%2.3%

How has the Adidas and Puma comparison changed over the last 12 months?

3 findings
  • Adidas was ahead of Puma in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adidas’ share of searches among soccer boots brands in New Zealand moved from 37.7% to 38.9%, and its estimated monthly branded searches moved from 60.5K to 67K.
  • Across the 12 months ending September 2026, Puma’s share of searches among soccer boots brands in New Zealand moved from 14.1% to 16.6%, and its estimated monthly branded searches moved from 22.6K to 28.6K.

How did search popularity change for New Zealand soccer boots brands in September 2026?

2 changes

  1. In September 2026, Adidas gained share of searches among soccer boots brands in New Zealand, from 37.7% to 38.9%.

  2. In September 2026, Puma gained share of searches among soccer boots brands in New Zealand, from 16% to 16.6%.

How are branded searches counted?

25 search terms

Brandwave collects information about searches that people make online using Adidas’ and Puma’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adidas

15 branded search terms

  • adidas
  • adidas adizero
  • adidas campus
  • adidas gazelle
  • adidas jacket
  • adidas logos
  • adidas originals
  • adidas outlets
  • adidas predator
  • adidas samba
  • adidas samba og
  • adidas slides
  • adidas spezial
  • adidas superstar
  • adidas trackpants

Puma

10 branded search terms

  • puma
  • puma ballet flats
  • puma footy boots
  • puma logos
  • puma outlet
  • puma sale
  • puma speed cat
  • puma speedcat
  • puma wedge
  • speedcat puma

How the Brand Demand Index is measured

Other head-to-heads among soccer boots brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free