Basketball shoe brands in New Zealand:Which are most popular?
In September 2026, Nike was the most searched basketball shoe brand in New Zealand, accounting for 30% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Nike and Adidas showed up in every answer. Adidas was recommended most often, coming first in one out of four responses that gave a list.
NikeShare of searches 30%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
AdidasShare of searches 27.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
New BalanceShare of searches 27.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
PumaShare of searches 11.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
Under ArmourShare of searches 3.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top basketball shoe brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Nike and Adidas appeared every time. Adidas was recommended most often, coming first in one out of four answers that gave a list. Nike was second, and Under Armour was third. Anta, which ranked sixth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Adidas1st
- Nike2nd
- Under Armour3rd
- Puma4th
- New Balance5th
Anta–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Adidas5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- New Balance3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Puma3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Under Armour3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Anta0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about basketball shoe brands
5 answers
Asked ChatGPT
“Which basketball shoe brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best basketball shoe brands in New Zealand?”
Asked ChatGPT
“What's the best basketball shoe brand in New Zealand for indoor court grip?”
Searched Google, AI Overview
“basketball shoes nz”
Searched Google, AI Overview
“lightweight basketball shoes”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which basketball shoe brands do people search for most?
This chart shows how often people search Google for each basketball shoe brand by name. Each line represents a brand's share of searches for all six basketball shoe brands we track, month by month, from searches in New Zealand.
Share of searches by month for Nike, Adidas, New Balance, Puma, Under Armour. The figures are in the table below the chart.
View monthly share of searches table
| Month | Nike | Adidas | New Balance | Puma | Under Armour | Anta |
|---|---|---|---|---|---|---|
| Oct 2025 | 33.6% | 27.4% | 24.7% | 10.2% | 4% | 0.2% |
| Nov 2025 | 35.2% | 28.3% | 23.4% | 9.2% | 3.8% | 0.12% |
| Dec 2025 | 37% | 25% | 22.7% | 11.3% | 3.9% | 0.12% |
| Jan 2026 | 36.8% | 24.3% | 24.8% | 10% | 4% | 0.19% |
| Feb 2026 | 34.7% | 26.7% | 25% | 9.6% | 3.7% | 0.34% |
| Mar 2026 | 33.7% | 28.7% | 23.9% | 10.3% | 3.1% | 0.29% |
| Apr 2026 | 32% | 27.6% | 25.9% | 10.4% | 3.7% | 0.46% |
| May 2026 | 30.2% | 28.4% | 28.5% | 9.4% | 3.3% | 0.21% |
| Jun 2026 | 28.7% | 26.1% | 28.1% | 13.7% | 3.1% | 0.24% |
| Jul 2026 | 30.2% | 27.9% | 24.9% | 13% | 3.9% | 0.17% |
| Aug 2026 | 31.7% | 27% | 26% | 11.5% | 3.7% | 0.21% |
| Sep 2026 | 30% | 27.6% | 27.1% | 11.8% | 3.4% | 0.17% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30% | 72.7K | -9.9% | -1.7 points | |
| 2, held 2nd | 27.6% | 67K | -2.8% | +0.6 points | |
| 3, held 3rd | 27.1% | 65.7K | -0.76% | +1.1 points | |
| 4, held 4th | 11.8% | 28.6K | -2.2% | +0.3 points | |
| 5, held 5th | 3.4% | 8.4K | -10.8% | -0.2 points | |
| 6, held 6th | 0.17% | 420 | -20.8% | 0 points |
1.
Nike30%
Held 1st. 72.7K estimated branded searches, -9.9% vs prior month. Share -1.7 points.
2.
Adidas27.6%
Held 2nd. 67K estimated branded searches, -2.8% vs prior month. Share +0.6 points.
27.1%
Held 3rd. 65.7K estimated branded searches, -0.76% vs prior month. Share +1.1 points.
4.
Puma11.8%
Held 4th. 28.6K estimated branded searches, -2.2% vs prior month. Share +0.3 points.
3.4%
Held 5th. 8.4K estimated branded searches, -10.8% vs prior month. Share -0.2 points.
6.
Anta0.17%
Held 6th. 420 estimated branded searches, -20.8% vs prior month. Share 0 points.
Which brand is most popular in search among basketball shoe brands in New Zealand?
6 brands
In September 2026, Nike was the most searched among basketball shoe brands in New Zealand, with an estimated 72.7K branded searches, 30% of all searches for the six we track. Adidas is in 2nd place, 2.4 percentage points behind at 27.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Nike | 33.6% → 30% | 37%Dec 2025 | 28.7%Jun 2026 | 1st |
| Adidas | 27.4% → 27.6% | 28.7%Mar 2026 | 24.3%Jan 2026 | 2nd |
| New Balance | 24.7% → 27.1% | 28.5%May 2026 | 22.7%Dec 2025 | 3rd |
| Puma | 10.2% → 11.8% | 13.7%Jun 2026 | 9.2%Nov 2025 | 4th |
| Under Armour | 4% → 3.4% | 4%Jan 2026 | 3.1%Mar 2026 | 5th |
| Anta | 0.2% → 0.17% | 0.46%Apr 2026 | 0.12%Dec 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Nike’s share of searches among basketball shoe brands in New Zealand decreased from 33.6% to 30%.
- Across the 12 months ending September 2026, New Balance’s share of searches among basketball shoe brands in New Zealand increased from 24.7% to 27.1%.
- Across the 12 months ending September 2026, Puma’s share of searches among basketball shoe brands in New Zealand increased from 10.2% to 11.8%.
- Across the 12 months ending September 2026, Under Armour’s share of searches among basketball shoe brands in New Zealand decreased from 4% to 3.4%.
- Across the 12 months ending September 2026, Nike’s share of searches among basketball shoe brands in New Zealand peaked at 37% in December 2025 and was lowest at 28.7% in June 2026.
- Across the 12 months ending September 2026, Adidas’ share of searches among basketball shoe brands in New Zealand peaked at 28.7% in March 2026 and was lowest at 24.3% in January 2026.
- Across the 12 months ending September 2026, New Balance’s share of searches among basketball shoe brands in New Zealand peaked at 28.5% in May 2026 and was lowest at 22.7% in December 2025.
- Across the 12 months ending September 2026, Puma’s share of searches among basketball shoe brands in New Zealand peaked at 13.7% in June 2026 and was lowest at 9.2% in November 2025.
- Across the 12 months ending September 2026, Adidas and Anta held steady: their share of searches among basketball shoe brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand basketball shoe brands in September 2026?
4 changes
In September 2026, New Balance gained share of searches among basketball shoe brands in New Zealand, from 26% to 27.1%.
In September 2026, Adidas gained share of searches among basketball shoe brands in New Zealand, from 27% to 27.6%.
In September 2026, Nike lost share of searches among basketball shoe brands in New Zealand, from 31.7% to 30%.
Estimated monthly branded searches for Puma in New Zealand rose 26.6% over 12 measured months, from 22.6K to 28.6K in September 2026.
Compare popularity between leading brands
- Nike vs Adidas: compare popularity
- Nike vs New Balance: compare popularity
- Nike vs Puma: compare popularity
- Nike vs Under Armour: compare popularity
- Adidas vs New Balance: compare popularity
- Adidas vs Puma: compare popularity
- Adidas vs Under Armour: compare popularity
- New Balance vs Puma: compare popularity
- New Balance vs Under Armour: compare popularity
- Puma vs Under Armour: compare popularity
- Compare any of these brands
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