Brandwave

Adidas vs DVS:Which is more popular?

In September 2026, Adidas had more branded searches than DVS among skate shoes brands in New Zealand. Adidas had about 67,000 branded searches, while DVS had 720. Adidas made up 28.3% of all skate shoes brand searches we track, and DVS accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about skate shoes brands, Adidas appeared in four of the five answers and DVS in none.

Among skate shoes brands in New Zealand in September 2026

Who do people search for more?

Adidas, about 93 searches for every 1 for DVS

Adidas 67K searchesDVS 720 searches

Who does AI mention more?

Adidas, mentioned in 4 of 5 answers, DVS in 0

Adidas in 4 of 5DVS in 0 of 5

Who does AI recommend more?

Adidas, the only one of the two named

Adidas first in 4DVS never named

Follow Adidas vs DVS and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top skate shoes brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Adidas was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. DVS did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Vans1st
  2. Nike2nd
  3. etnies3rd
  4. New Balance4th
  5. Adidas5th
  6. Puma–
  7. DVS–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Nike5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • New Balance5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Vans5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Adidas4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • etnies4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Puma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DVS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about skate shoes brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Adidas or DVS more popular in search?

This chart shows how often people search Google for Adidas and DVS by name. Each line represents a brand's share of searches for all seven skate shoes brands we track, month by month, from searches in New Zealand.

Adidas and DVS among skate shoes brands in New Zealand, by month

Share of searches by month for Adidas, DVS. The figures are in the table below the chart.

View monthly share of searches table
MonthNikeAdidasNew BalancePumaVansDVSetnies
Oct 202534.6%28.2%25.4%10.5%0.7%0.41%0.18%
Nov 202536.4%29.1%24.1%9.4%0.56%0.26%0.12%
Dec 202538.1%25.8%23.4%11.7%0.64%0.21%0.12%
Jan 202638%25.1%25.6%10.3%0.68%0.33%0.1%
Feb 202635.7%27.5%25.7%9.9%0.62%0.48%0.11%
Mar 202634.4%29.3%24.5%10.6%0.54%0.45%0.14%
Apr 202632.9%28.4%26.6%10.7%0.6%0.72%0.12%
May 202630.7%28.9%29%9.5%0.68%0.96%0.16%
Jun 202629.2%26.6%28.6%13.9%0.57%0.91%0.15%
Jul 202630.9%28.6%25.5%13.3%0.61%0.97%0.13%
Aug 202632.5%27.7%26.6%11.8%0.73%0.52%0.13%
Sep 202630.7%28.3%27.8%12.1%0.75%0.3%0.14%

How has the Adidas and DVS comparison changed over the last 12 months?

3 findings
  • Adidas was ahead of DVS in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Adidas’ share of searches among skate shoes brands in New Zealand moved from 28.2% to 28.3%, and its estimated monthly branded searches moved from 60.5K to 67K.
  • Across the 12 months ending September 2026, DVS’s share of searches among skate shoes brands in New Zealand moved from 0.41% to 0.3%, and its estimated monthly branded searches moved from 880 to 720.

How did search popularity change for New Zealand skate shoes brands in September 2026?

2 changes

  1. In September 2026, Adidas gained share of searches among skate shoes brands in New Zealand, from 27.7% to 28.3%.

  2. Estimated monthly branded searches for DVS in New Zealand fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

16 search terms

Brandwave collects information about searches that people make online using Adidas’ and DVS’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Adidas

15 branded search terms

  • adidas
  • adidas adizero
  • adidas campus
  • adidas gazelle
  • adidas jacket
  • adidas logos
  • adidas originals
  • adidas outlets
  • adidas predator
  • adidas samba
  • adidas samba og
  • adidas slides
  • adidas spezial
  • adidas superstar
  • adidas trackpants

DVS

1 branded search term

  • dvs system

How the Brand Demand Index is measured

Other head-to-heads among skate shoes brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free